Anxiously Ambitious

Send us a textIn this episode of Anxiously Ambitious, I’m joined by Ellie Steinbrink — Expert Stylist, Personal Brand Coach & Speaker, and the founder of Style Decoded.Ellie spent over 20 years in marketing and branding before realizing she was on the wrong path. In the messy middle of burnout, part-time work, and even insomnia, she followed a nudge she couldn’t ignore: start posting one outfit a day on Instagram. That daily ritual awakened a new career, a new sense of confidence, and eventually became the foundation of her business helping women entrepreneurs align their inside with their outside.We get into what it means to stop hiding behind your clothes, why self-trust is at the core of style, and how the way you get dressed in the morning changes more than your outfit — it changes your day.In this episode, we explore:The moment Ellie heard the “voice” that told her to follow her passion for styleWhy giving yourself grace in the messy middle leads to breakthroughsThe vulnerable truth about standing out vs. blending in as a personal brandThe “closet effect”: how what you wear literally shifts your brain chemistry and daily outcomesPractical ways to clear the overwhelm and reconnect with clothes that make you feel like youWhy style is less about shopping and more about asking: Who is the woman I’m becoming?Guest BioEllie Steinbrink is an Expert Stylist, Personal Brand Coach & Speaker. After two decades in marketing, she founded Style Decoded to help women entrepreneurs define and embody their authentic style. Blending psychology, branding, and fashion, she empowers women to stand out, simplify their closets, and feel magnetic in both business and life.Connect with EllieWebsite: elliesteinbrink.com Instagram: @style.decoded LinkedIn: Ellie Steinbrink Podcast: The Visibility Shift✨ Freebie: The Style Mindset Reset What’s holding you back from your next-level self? This free resource helps you uncover the hidden rules you’ve been following about style — and guides you to let go of what no longer serves you, so you can make an incredible and lasting style transformation.Keywordspersonal branding, women entrepreneurs, self-expression, authentic style, enclothed cognition, confidence, midlife empowerment, brand alignment, personal growth, less is moreIf you loved this episode:Share it with the friend who always says “I have nothing to wear” — and remind her it’s not about the clothes. It’s about becoming who she already is.Links For You:• Follow me on IG• Follow me on TikTok• Subscribe to my newsletter!• Anxiously Ambitious Website

Send us a textWhat if the bravest business move isn’t a new offer, but finally listening to yourself?In this episode of Anxiously Ambitious, I’m joined by Jana Boyko: entrepreneur, business coach, and creator of the guided journals Bedside Business Plan and Employee to Entrepreneur. Jana shares how she walked away from a shiny advertising career, navigated a painful early partnership breakdown, and rebuilt a business by choosing boundaries, integrity, and self-trust.We get into what it means to design a business that doesn’t abandon you, how to include yourself in your plan, and why the first step is often to simply start.In this episode, we explore:The moment Jana realized she “couldn’t hear herself” and what she did nextRedefining success so it fits your life, not someone else’s timelineBoundaries 101: saying no, having your own back, and avoiding self-abandonmentHow Bedside Business Plan was born from the question: “What if you could journal a business plan?”Action over perfection and how there’s nothing to “get right”A 20-reasons exercise to quiet self-doubt and build evidence for your next moveGuest Bio: Jana Boyko is an entrepreneur and business coach, and the creator of the guided journals Bedside Business Plan and Employee to Entrepreneur. Her work helps people start and grow businesses in a way that honors both the plan and the person.Connect with Jana: Website: bedsidebusinessplan.com Instagram: @bedsidebusinessplan and @janaboyko LinkedIn: Jana Boyko • Bedside Business PlanMentioned products:Employee to Entrepreneur (guided journal): Amazon Canada — https://www.amazon.ca/Employee-Entrepreneur-Personal-Entrepreneurship-Hardcover/dp/1777602912Bedside Business Plan (guided journal): Amazon Canada — https://www.amazon.ca/Bedside-Business-Plan-Inspirational-Encouraging/dp/1777602904Keywords: entrepreneurship, self care, business planning, personal growth, women in business, holistic entrepreneurship, overcoming self doubt, guided journals, success, leadershipIf you loved this episode: Share it with the friend who keeps saying “one day.” Then write your first next step. No perfect plan required.Links For You:• Follow me on IG• Follow me on TikTok• Subscribe to my newsletter!• Anxiously Ambitious Website

Send us a textWhat happens when success starts to feel like a performance instead of a life you actually want to live?In this solo episode, I reflect on a recent headline about Lil Nas X and what it reveals about the impossible standards we place on celebrities, on each other, and on ourselves.When he faltered publicly, the world turned his humanity into entertainment. But beneath the scandal was a simple truth: he was overwhelmed, fragile, and apologizing for being seen in his lowest moment. And haven’t we all done that?This episode is about the quiet ways we exile parts of ourselves in the name of ambition. It’s about the performance of success versus the presence of being human. And it’s about what changes when we stop apologizing for our fragility and start honoring it as part of the whole.In this episode, I explore: Why we turn breakdowns into gossip and what that says about us How we other ourselves by hiding the parts of us we don’t think “belong” in success The silent deal we’ve all absorbed Why grace isn’t optional in business or life  The radical power of letting success and humanity coexistIf you’ve ever felt like your ambition demanded you hide the most fragile parts of yourself, this one is going to land deep.Links For You:• Follow me on IG• Follow me on TikTok• Subscribe to my newsletter!• Anxiously Ambitious Website

Send us a textWhat does it really mean to “own your story” and how do you decide what’s worth sharing online?In this special live episode of Anxiously Ambitious, recorded at the stunning Greenhouse on Strawberry Lane in Nova Scotia, I sit down with my friend and mentor, Caley Dimmock. Caley is a digital ads expert, educator, and mentor who has built a thriving personal brand rooted in radical transparency, intuition, and storytelling.Together, we dive into what it actually looks like to build a personal brand in 2025. Not just the glossy version, but the vulnerable, messy, deeply human side. Caley opens up about her own process of self-acceptance, how she decides what to share (and what to keep private), and why authenticity isn’t about telling everything but about telling the right things.In this episode, we explore: – Why “owning your story” is less about arrival and more about process – The difference between authenticity and full transparency – How to share online without re-traumatizing yourself – The role of intuition in business decisions (and how to trust it again) – Why every founder benefits from a personal brand and how it creates freedom to pivot – The power of future-self visualization for pushing past fearGuest Bio: Caley Dimmock is a digital ads strategist, educator, and mentor who helps brands and service providers thrive online. Known for her honesty, transparency, and big-picture thinking, Caley works across Meta, Google, TikTok, and more while also teaching others how to take control of their own marketing. She’s passionate about helping entrepreneurs own their stories and create businesses that feel aligned.Connect with Caley: Website: https://caleydimmock.com/ Instagram: @cjdimmockVenue: The Greenhouse on Strawberry Lane Website | InstagramSponsors: – Made With Local – Benjamin Bridge – Kali CakesLinks For You:• Follow me on IG• Follow me on TikTok• Subscribe to my newsletter!• Anxiously Ambitious Website

Send us a textWhat happens when you leave corporate to find freedom—but end up hustling harder than ever?In this episode of Anxiously Ambitious, I’m joined by Evie Tavares, a copywriter, brand photographer, and creative marketing expert who helps entrepreneurs sell with empathy and show up in a way that feels true.After walking away from a decade in banking during her second maternity leave, Evie set out to build a business on her terms. But like many of us, she found herself repeating old patterns—working late, missing moments, and carrying the guilt she thought she left behind.We explore what it really means to build something sustainable, how to show up without burning out, and why empathy might just be your best marketing tool.In this episode, we explore:– The subtle ways we recreate hustle culture in our own businesses—and how to shift– How Evie found her way back to real freedom (and why it took nearly 3 years)– What empathy-led copywriting actually looks like—and why it works– The power of showing up before you feel confident– Sharing your story online without overexposing yourself– Why your “ordinary” life might be your most powerful brand assetGuest Bio:Evie Tavares is a copywriter and brand photographer helping entrepreneurs market themselves with empathy, clarity, and heart. She’s a mom of two, a former banker turned creative, and passionate about helping others build aligned, human-first businesses.Connect with Evie:Instagram: @evietavaresbrandingWebsite: https://www.evietavaresbranding.caLinks For You:• Follow me on IG• Follow me on TikTok• Subscribe to my newsletter!• Anxiously Ambitious Website