In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of <a href='https://www.futureplc.com'>Future PLC</a> and Jaime Schultheis of <a href='https://www.bombora.com'>Bombora</a>—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth.Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural shifts needed to thrive in an AI-driven economy.Why ListenThis episode is essential listening for leaders in media, marketing, or technology who are:<ul><li>Shifting from impressions to impact</li><li>Building data-fueled growth strategies</li><li>Navigating AI transformation</li><li>Leading teams through rapid change</li></ul>If you’re a CEO, CMO, CRO, or data-driven decision maker redefining growth in 2025 and beyond, this episode is your playbook.Resources &amp; MentionsRevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy.Across two intensive days — March 23–24, 2026 at The Vinoy Resort, St. Petersburg, FL — the event functions as a high-stakes strategy lab where leaders pressure-test how AI moves from cost center to growth driver.From revenue engines to board expectations, RevvedUP equips executives to turn data, disruption, and intelligent reinvention into competitive advantage. Click here to learn more:  <a href='https://info.h2klabs.com/revvedup-2026'>https://info.h2klabs.com/revvedup-2026</a>About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of <a href='https://www.h2klabs.com'>H2K Labs</a> and <a href='https://www.revenueroomconnect.com'>Revenue Room™ Connect</a>. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on <a href='https://www.linkedin.com/in/heatherholstknudsen/'>LinkedIn</a>. About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond. Learn more or apply for membership at <a href='https://info.h2klabs.com/apply-cxo'>info.h2klabs.com/apply-cxo</a>

<description>&lt;p&gt;In this powerful conversation, &lt;b&gt;Heather Holst-Knudsen&lt;/b&gt; sits down with two industry innovators—&lt;b&gt;Allison Markert of &lt;/b&gt;&lt;a href='https://www.futureplc.com'&gt;&lt;b&gt;Future PLC&lt;/b&gt;&lt;/a&gt;&lt;b&gt; &lt;/b&gt;and &lt;b&gt;Jaime Schultheis of &lt;/b&gt;&lt;a href='https://www.bombora.com'&gt;&lt;b&gt;Bombora&lt;/b&gt;&lt;/a&gt;—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth.&lt;/p&gt;&lt;p&gt;Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural shifts needed to thrive in an AI-driven economy.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Why Listen&lt;/b&gt;&lt;/p&gt;&lt;p&gt;This episode is essential listening for leaders in &lt;b&gt;media, marketing, or technology&lt;/b&gt; who are:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Shifting from impressions to impact&lt;/li&gt;&lt;li&gt;Building data-fueled growth strategies&lt;/li&gt;&lt;li&gt;Navigating AI transformation&lt;/li&gt;&lt;li&gt;Leading teams through rapid change&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re a &lt;b&gt;CEO, CMO, CRO, or data-driven decision maker&lt;/b&gt; redefining growth in 2025 and beyond, this episode is your playbook.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Resources &amp;amp; Mentions&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;RevvedUP 2026&lt;/b&gt; is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy.&lt;/p&gt;&lt;p&gt;Across two intensive days — &lt;b&gt;March 23–24, 2026 at The Vinoy Resort, St. Petersburg, FL&lt;/b&gt; — the event functions as a high-stakes strategy lab where leaders pressure-test how AI moves from cost center to growth driver.&lt;/p&gt;&lt;p&gt;From revenue engines to board expectations, &lt;b&gt;RevvedUP&lt;/b&gt; equips executives to turn data, disruption, and intelligent reinvention into competitive advantage. Click here to learn more:  &lt;a href='https://info.h2klabs.com/revvedup-2026'&gt;https://info.h2klabs.com/revvedup-2026&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Heather Holst-Knudsen&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Heather Holst-Knudsen&lt;/b&gt; is the founder and CEO of &lt;a href='https://www.h2klabs.com'&gt;H2K Labs&lt;/a&gt; and &lt;a href='https://www.revenueroomconnect.com'&gt;Revenue Room™ Connect&lt;/a&gt;. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on &lt;a href='https://www.linkedin.com/in/heatherholstknudsen/'&gt;LinkedIn&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;&lt;b&gt;About Revenue Room™ CXO&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Revenue Room™ CXO&lt;/b&gt; is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.&lt;/p&gt; &lt;p&gt;Learn more or apply for membership at &lt;a href='https://info.h2klabs.com/apply-cxo'&gt;&lt;b&gt;info.h2klabs.com/apply-cxo&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth. Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural s...

The Future of Media Is Data-Fueled: How Future PLC & Bombora Are Rewriting the Rules of Revenue

In this episode of Revenue Room™, Jerry Li shares his hard-won lessons on building, scaling, and thriving in the age of AI. From navigating the leap from startup scrappiness to sustainable scale, to reshaping work and leadership for the next economy, Jerry’s playbook is equal parts visionary and practical. You’ll learn how to:<ul><li>Rethink growth strategies beyond short-term wins</li><li>Lead teams through rapid innovation cycles</li><li>Harness AI without losing the human edge</li><li>Prepare your business for the economy that’s coming next</li></ul> Whether you’re a founder, operator, or future-focused leader, Jerry’s insights will change how you think about growth, technology, and the future of work. About Jerry Li Jerry Li is the CEO and Co-Founder of Gradual, the all-in-one community platform built to turn engagement into insight and scale connection with purpose. Before starting Gradual, he led engineering teams at Amazon and Groupon, focusing on building systems at scale and mentoring emerging leaders.  His passion for community took shape through building ELC—the Engineering Leadership Community—which has grown into the world’s largest and most recognized network for engineering leaders and executives. What began as small, in-person gatherings evolved into a global community. During the shift to virtual at the start of the pandemic, the internal tools created to support ELC became the foundation for Gradual.  Today, Gradual powers communities for companies like OpenAI, Perplexity, Fiverr, Scale AI, and Siemens. Jerry remains focused on helping organizations build community-led ecosystems that drive growth, deepen relationships, and unlock collective intelligence.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of <a href='https://www.h2klabs.com'>H2K Labs</a> and <a href='https://www.revenueroomconnect.com'>Revenue Room™ Connect</a>. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on <a href='https://www.linkedin.com/in/heatherholstknudsen/'>LinkedIn</a>. About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond. Learn more or apply for membership at <a href='https://info.h2klabs.com/apply-cxo'>info.h2klabs.com/apply-cxo</a>

<description>&lt;p&gt;In this episode of Revenue Room™, Jerry Li shares his hard-won lessons on building, scaling, and thriving in the age of AI. From navigating the leap from startup scrappiness to sustainable scale, to reshaping work and leadership for the next economy, Jerry’s playbook is equal parts visionary and practical.&lt;br/&gt;&lt;br/&gt;You’ll learn how to:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Rethink growth strategies beyond short-term wins&lt;/li&gt;&lt;li&gt;Lead teams through rapid innovation cycles&lt;/li&gt;&lt;li&gt;Harness AI without losing the human edge&lt;/li&gt;&lt;li&gt;Prepare your business for the economy that’s coming next&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;Whether you’re a founder, operator, or future-focused leader, Jerry’s insights will change how you think about growth, technology, and the future of work.&lt;br/&gt;&lt;br/&gt;&lt;b&gt;About Jerry Li&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;Jerry Li is the CEO and Co-Founder of Gradual, the all-in-one community platform built to turn engagement into insight and scale connection with purpose. Before starting Gradual, he led engineering teams at Amazon and Groupon, focusing on building systems at scale and mentoring emerging leaders.  His passion for community took shape through building ELC—the Engineering Leadership Community—which has grown into the world’s largest and most recognized network for engineering leaders and executives. What began as small, in-person gatherings evolved into a global community. During the shift to virtual at the start of the pandemic, the internal tools created to support ELC became the foundation for Gradual.  Today, Gradual powers communities for companies like OpenAI, Perplexity, Fiverr, Scale AI, and Siemens. Jerry remains focused on helping organizations build community-led ecosystems that drive growth, deepen relationships, and unlock collective intelligence.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Heather Holst-Knudsen&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Heather Holst-Knudsen&lt;/b&gt; is the founder and CEO of &lt;a href='https://www.h2klabs.com'&gt;H2K Labs&lt;/a&gt; and &lt;a href='https://www.revenueroomconnect.com'&gt;Revenue Room™ Connect&lt;/a&gt;. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on &lt;a href='https://www.linkedin.com/in/heatherholstknudsen/'&gt;LinkedIn&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;&lt;b&gt;About Revenue Room™ CXO&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Revenue Room™ CXO&lt;/b&gt; is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.&lt;/p&gt; &lt;p&gt;Learn more or apply for membership at &lt;a href='https://info.h2klabs.com/apply-cxo'&gt;&lt;b&gt;info.h2klabs.com/apply-cxo&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

In this episode of Revenue Room™, Jerry Li shares his hard-won lessons on building, scaling, and thriving in the age of AI. From navigating the leap from startup scrappiness to sustainable scale, to reshaping work and leadership for the next economy, Jerry’s playbook is equal parts visionary and practical.  You’ll learn how to: Rethink growth strategies beyond short-term winsLead teams through rapid innovation cyclesHarness AI without losing the human edgePrepare your business for the economy...

From Startup to Scale: Jerry Li’s Playbook for the Next Economy

In this episode of The Revenue Room™, Pete Pachal, founder of The Media Copilot and longtime tech journalist, joins Heather Holst-Knudsen for a sharp, future-forward conversation on how AI is reshaping the media landscape. From the decline of brand trust to the rise of zero-click content, Pete unpacks the brutal clarity that AI brings—and why it may force media companies to finally prove their real value.Key Topics Discussed:<ul><li>Why AI’s biggest disruption isn’t productivity—it’s radical transparency.</li><li>How zero-click content is changing content discovery and engagement.</li><li>Why media brands must differentiate or risk being buried by algorithms.</li><li>The case for authenticity as the next competitive advantage.</li><li>What tech’s evolution tells us about the future of media.</li><li>How Pete built The Media Copilot to help publishers and marketers navigate the AI transition.</li><li>What it takes to thrive in a world where AI can replicate—but not originate—trust.</li></ul>About Pete Pachal Pete Pachal is the founder of The Media Copilot, a consulting and strategy platform for helping media and marketing leaders make sense of AI. He is also a longtime tech journalist, having served in editorial leadership roles at CoinDesk, Mashable, and PCMag. Pete is known for his sharp analysis and ability to demystify emerging technologies in plain language. He’s appeared as a tech expert on The Today Show, CNN, Fox Business, CNBC, and more.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of <a href='https://www.h2klabs.com'>H2K Labs</a> and <a href='https://www.revenueroomconnect.com'>Revenue Room™ Connect</a>. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on <a href='https://www.linkedin.com/in/heatherholstknudsen/'>LinkedIn</a>. About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond. Learn more or apply for membership at <a href='https://info.h2klabs.com/apply-cxo'>info.h2klabs.com/apply-cxo</a>

<description>&lt;p&gt;In this episode of The Revenue Room™, Pete Pachal, founder of The Media Copilot and longtime tech journalist, joins Heather Holst-Knudsen for a sharp, future-forward conversation on how AI is reshaping the media landscape. From the decline of brand trust to the rise of zero-click content, Pete unpacks the brutal clarity that AI brings—and why it may force media companies to finally prove their real value.&lt;/p&gt;&lt;p&gt;Key Topics Discussed:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why AI’s biggest disruption isn’t productivity—it’s radical transparency.&lt;/li&gt;&lt;li&gt;How zero-click content is changing content discovery and engagement.&lt;/li&gt;&lt;li&gt;Why media brands must differentiate or risk being buried by algorithms.&lt;/li&gt;&lt;li&gt;The case for authenticity as the next competitive advantage.&lt;/li&gt;&lt;li&gt;What tech’s evolution tells us about the future of media.&lt;/li&gt;&lt;li&gt;How Pete built The Media Copilot to help publishers and marketers navigate the AI transition.&lt;/li&gt;&lt;li&gt;What it takes to thrive in a world where AI can replicate—but not originate—trust.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;About Pete Pachal&lt;br/&gt;Pete Pachal is the founder of The Media Copilot, a consulting and strategy platform for helping media and marketing leaders make sense of AI. He is also a longtime tech journalist, having served in editorial leadership roles at CoinDesk, Mashable, and PCMag. Pete is known for his sharp analysis and ability to demystify emerging technologies in plain language. He’s appeared as a tech expert on The Today Show, CNN, Fox Business, CNBC, and more.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Heather Holst-Knudsen&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Heather Holst-Knudsen&lt;/b&gt; is the founder and CEO of &lt;a href='https://www.h2klabs.com'&gt;H2K Labs&lt;/a&gt; and &lt;a href='https://www.revenueroomconnect.com'&gt;Revenue Room™ Connect&lt;/a&gt;. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on &lt;a href='https://www.linkedin.com/in/heatherholstknudsen/'&gt;LinkedIn&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;&lt;b&gt;About Revenue Room™ CXO&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Revenue Room™ CXO&lt;/b&gt; is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.&lt;/p&gt; &lt;p&gt;Learn more or apply for membership at &lt;a href='https://info.h2klabs.com/apply-cxo'&gt;&lt;b&gt;info.h2klabs.com/apply-cxo&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

In this episode of The Revenue Room™, Pete Pachal, founder of The Media Copilot and longtime tech journalist, joins Heather Holst-Knudsen for a sharp, future-forward conversation on how AI is reshaping the media landscape. From the decline of brand trust to the rise of zero-click content, Pete unpacks the brutal clarity that AI brings—and why it may force media companies to finally prove their real value. Key Topics Discussed: Why AI’s biggest disruption isn’t productivity—it’s radical transp...

Branded or Buried: Pete Pachal on Why AI Will Expose the Real Value of Media

In this episode of The Revenue Room™, Samantha Skey, CEO of SHE Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a diversified media model grounded in authenticity, Samantha offers a masterclass in leading with courage, clarity, and purpose in a time of massive change. Key Topics Discussed: -How Samantha approaches leadership with a focus on ethics, empathy, and long-term impact—not just short-term performance. -The tension between AI as an operational asset vs. existential threat to publishers. -Her prediction of a new industry for authenticity verification in content. -Samantha redefined imposter syndrome as a systemic issue, not a personal flaw. -A call to redesign environments to be more inclusive of non-traditional leaders. -SHE Media’s three-pronged business model: owned brands, creator monetization, and immersive brand partnerships. -The importance of leveraging both quantitative and qualitative inputs to drive business decisions. About Samantha Skey About Samantha Skey Samantha Skey is CEO of SHE Media, a top 10 media company reaching 80 million monthly unique visitors through brands like SheKnows, Flow Space, StyleCaster, Soaps, and TVLine. Acquired by Penske Media Corporation in 2018, SHE Media also operates one of the largest networks of independent lifestyle publishers and creators in the U.S. via the SHE Media Collective, which Skey launched in 2016 to support underrepresented voices.In 2021, she introduced Meaningful Marketplaces (MMP), helping advertisers scale media buys while supporting premium independent media. That equity-driven mission continued with the 2023 launch of Flow Space, a women’s health platform that won Anthem and Viddy Gold Awards. She also led the debut of SHE Media’s Co-Lab Whole Life Health at SXSW, earning honors from Fierce Pharma and the Anthem Awards.With over 25 years in digital media and tech, Skey has held leadership roles at CNET, Disney, RecycleBank, and SheKnows. She’s been honored by Ad Age, Folio, and DM News, and serves on the boards of The Ad Council, World Surf League, and Acast. She lives in Princeton with her husband and two children and coaches girls’ lacrosse on weekends.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of <a href='https://www.h2klabs.com'>H2K Labs</a> and <a href='https://www.revenueroomconnect.com'>Revenue Room™ Connect</a>. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on <a href='https://www.linkedin.com/in/heatherholstknudsen/'>LinkedIn</a>. About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond. Learn more or apply for membership at <a href='https://info.h2klabs.com/apply-cxo'>info.h2klabs.com/apply-cxo</a>

<description>&lt;p&gt;In this episode of The Revenue Room™, Samantha Skey, CEO of SHE Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a diversified media model grounded in authenticity, Samantha offers a masterclass in leading with courage, clarity, and purpose in a time of massive change.&lt;br/&gt;&lt;br/&gt;Key Topics Discussed:&lt;br/&gt;&lt;br/&gt;-How Samantha approaches leadership with a focus on ethics, empathy, and long-term impact—not just short-term performance.&lt;br/&gt;-The tension between AI as an operational asset vs. existential threat to publishers.&lt;br/&gt;-Her prediction of a new industry for authenticity verification in content.&lt;br/&gt;-Samantha redefined imposter syndrome as a systemic issue, not a personal flaw.&lt;br/&gt;-A call to redesign environments to be more inclusive of non-traditional leaders.&lt;br/&gt;-SHE Media’s three-pronged business model: owned brands, creator monetization, and immersive brand partnerships.&lt;br/&gt;-The importance of leveraging both quantitative and qualitative inputs to drive business decisions.&lt;br/&gt;&lt;br/&gt;About Samantha Skey&lt;br/&gt;&lt;br/&gt;&lt;b&gt;About Samantha Skey&lt;/b&gt;&lt;br/&gt; Samantha Skey is CEO of SHE Media, a top 10 media company reaching 80 million monthly unique visitors through brands like SheKnows, Flow Space, StyleCaster, Soaps, and TVLine. Acquired by Penske Media Corporation in 2018, SHE Media also operates one of the largest networks of independent lifestyle publishers and creators in the U.S. via the SHE Media Collective, which Skey launched in 2016 to support underrepresented voices.&lt;/p&gt;&lt;p&gt;In 2021, she introduced Meaningful Marketplaces (MMP), helping advertisers scale media buys while supporting premium independent media. That equity-driven mission continued with the 2023 launch of Flow Space, a women’s health platform that won Anthem and Viddy Gold Awards. She also led the debut of SHE Media’s Co-Lab Whole Life Health at SXSW, earning honors from Fierce Pharma and the Anthem Awards.&lt;/p&gt;&lt;p&gt;With over 25 years in digital media and tech, Skey has held leadership roles at CNET, Disney, RecycleBank, and SheKnows. She’s been honored by Ad Age, Folio, and DM News, and serves on the boards of The Ad Council, World Surf League, and Acast. She lives in Princeton with her husband and two children and coaches girls’ lacrosse on weekends.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Heather Holst-Knudsen&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Heather Holst-Knudsen&lt;/b&gt; is the founder and CEO of &lt;a href='https://www.h2klabs.com'&gt;H2K Labs&lt;/a&gt; and &lt;a href='https://www.revenueroomconnect.com'&gt;Revenue Room™ Connect&lt;/a&gt;. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on &lt;a href='https://www.linkedin.com/in/heatherholstknudsen/'&gt;LinkedIn&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;&lt;b&gt;About Revenue Room™ CXO&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Revenue Room™ CXO&lt;/b&gt; is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.&lt;/p&gt; &lt;p&gt;Learn more or apply for membership at &lt;a href='https://info.h2klabs.com/apply-cxo'&gt;&lt;b&gt;info.h2klabs.com/apply-cxo&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

In this episode of The Revenue Room™, Samantha Skey, CEO of SHE Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a diversified media model grounded in authenticity, Samantha offers a masterclass in leading with courage, clarity, and purpose in a time of massive change.  Key Topics Discussed:  -How Samantha approaches leadership with a focus on ethics, empathy, and lo...

Owning the Room: Samantha Skey on AI, Imposter Syndrome, and Leading with Intention

What do hamster photos, AI-powered marketing, and global event domination have in common? In this episode, Heather Holst-Knudsen sits down with <a href='https://www.linkedin.com/in/lauratagdigital/'>Laura Davidson</a>, CEO and co-founder of <a href='https://tagdigital.co.uk/'>Tag Digital</a>, to uncover how she turned a scrappy startup into a global performance marketing powerhouse for events. From their first client win with UBM to building AI-powered digital twins and tackling the zero-click future, Laura shares bold insights on data, creative, authenticity, and the leadership grit it takes to grow in a rapidly changing market.Key Topics Covered<ul><li>How Tag Digital went from local web agency to global event marketing leader</li><li>The hamster photo dispute that sparked their pivot to events</li><li>Why clean, segmented data is non-negotiable for ROI</li><li>AI, automation, and the rise of the zero-click economy</li><li>Why emotional creative and authenticity drive true event success</li><li>How AI will change attribution—and why media mix modeling is your new best friend</li><li>Building confidence, adaptability, and humor as leadership superpowers</li></ul>About Laura DavidsonLaura Davidson is currently the CEO and Director at Tag Digital, a company specializing in paid media across various platforms exclusively within the events sector. With over 2500 event campaigns run annually in 40 countries, Laura has a wealth of experience in this field. Prior to her role at Tag Digital, Laura worked as a Lecturer at the Digital Marketing Institute, teaching courses in SEO, PPC, ecommerce, and analytics. She also worked as the Communications Director at Moviecom.tv and as a Contributing Writer at LiPulse Magazine. Laura holds a 2:1 degree in Law and English from the University of Strathclyde.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of <a href='https://www.h2klabs.com'>H2K Labs</a> and <a href='https://www.revenueroomconnect.com'>Revenue Room™ Connect</a>. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on <a href='https://www.linkedin.com/in/heatherholstknudsen/'>LinkedIn</a>. About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond. Learn more or apply for membership at <a href='https://info.h2klabs.com/apply-cxo'>info.h2klabs.com/apply-cxo</a>

<description>&lt;p&gt;What do hamster photos, AI-powered marketing, and global event domination have in common? In this episode, Heather Holst-Knudsen sits down with &lt;a href='https://www.linkedin.com/in/lauratagdigital/'&gt;&lt;b&gt;Laura Davidson&lt;/b&gt;&lt;/a&gt;, CEO and co-founder of &lt;a href='https://tagdigital.co.uk/'&gt;Tag Digital&lt;/a&gt;, to uncover how she turned a scrappy startup into a global performance marketing powerhouse for events. From their first client win with UBM to building AI-powered digital twins and tackling the zero-click future, Laura shares bold insights on data, creative, authenticity, and the leadership grit it takes to grow in a rapidly changing market.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Key Topics Covered&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How Tag Digital went from local web agency to global event marketing leader&lt;/li&gt;&lt;li&gt;The hamster photo dispute that sparked their pivot to events&lt;/li&gt;&lt;li&gt;Why clean, segmented data is non-negotiable for ROI&lt;/li&gt;&lt;li&gt;AI, automation, and the rise of the zero-click economy&lt;/li&gt;&lt;li&gt;Why emotional creative and authenticity drive true event success&lt;/li&gt;&lt;li&gt;How AI will change attribution—and why media mix modeling is your new best friend&lt;/li&gt;&lt;li&gt;Building confidence, adaptability, and humor as leadership superpowers&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;About Laura Davidson&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Laura Davidson is currently the CEO and Director at Tag Digital, a company specializing in paid media across various platforms exclusively within the events sector. With over 2500 event campaigns run annually in 40 countries, Laura has a wealth of experience in this field. Prior to her role at Tag Digital, Laura worked as a Lecturer at the Digital Marketing Institute, teaching courses in SEO, PPC, ecommerce, and analytics. She also worked as the Communications Director at Moviecom.tv and as a Contributing Writer at LiPulse Magazine. Laura holds a 2:1 degree in Law and English from the University of Strathclyde.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Heather Holst-Knudsen&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Heather Holst-Knudsen&lt;/b&gt; is the founder and CEO of &lt;a href='https://www.h2klabs.com'&gt;H2K Labs&lt;/a&gt; and &lt;a href='https://www.revenueroomconnect.com'&gt;Revenue Room™ Connect&lt;/a&gt;. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on &lt;a href='https://www.linkedin.com/in/heatherholstknudsen/'&gt;LinkedIn&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;&lt;b&gt;About Revenue Room™ CXO&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Revenue Room™ CXO&lt;/b&gt; is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.&lt;/p&gt; &lt;p&gt;Learn more or apply for membership at &lt;a href='https://info.h2klabs.com/apply-cxo'&gt;&lt;b&gt;info.h2klabs.com/apply-cxo&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

What do hamster photos, AI-powered marketing, and global event domination have in common? In this episode, Heather Holst-Knudsen sits down with Laura Davidson, CEO and co-founder of Tag Digital, to uncover how she turned a scrappy startup into a global performance marketing powerhouse for events. From their first client win with UBM to building AI-powered digital twins and tackling the zero-click future, Laura shares bold insights on data, creative, authenticity, and the leadership grit it ta...

Zero-Click Futures and AI Truths: How Tag Digital is Redefining Event Marketing

Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scalable, predictable processes. We also discuss elevating revenue to the core of operational excellence, empowering you to consistently outperform your competitors. &nbsp;

The Revenue Room™, by H2K Labs

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