Welcome to The Revenue RoomTM where we dive into the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships. In this episode Heather sits down with Amy Roman, CEO of Amplify GTM, going deep into the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT managed services, Amy brings a wealth of knowledge and actionable insights to the table.  Whether you&apos;re a business leader aiming to scale your organization, a sales professional seeking to enhance your skills, or simply someone interested in the dynamics of revenue generation, this discussion is filled with practical advice to help you align your teams and strategies for optimal performance. Heather and Amy discuss: <ul><li>Balancing Art and Science in Revenue Growth: Combining data utilization with gut instincts.</li><li>Customer Pain Points and Challenges: Techniques for understanding and addressing customer pain points.</li><li>Data Activation Challenges: Overcoming obstacles in understanding and actioning data for revenue growth.</li><li>Aligning Roles and KPIs: Why you need to align critical roles with KPIs.</li><li>Sales and Marketing Alignment: Addressing common misalignments between these departments.</li><li>Customer Centricity: The role of customer success and service delivery based on organization size.</li><li>The Role of a Chief Revenue Officer (CRO): Skills, experience, and responsibilities for success </li><li>Maximizing Customer Spend: Importance of cross-selling and upselling within account management teams.</li></ul> Tune in to gain valuable perspectives and actionable tips that will empower you to unlock your company&apos;s full potential and stay ahead in the competitive market.Don&apos;t miss this episode if you are looking to refine your go-to-market strategy, enhance team alignment, and drive sustainable revenue growth. Subscribe to our channel on h2klabs.com for more insights and upcoming episodes! <a href='https://www.h2klabs.com/blog'>https://www.h2klabs.com</a>

<description>&lt;p&gt;&lt;b&gt;Welcome to The Revenue RoomTM where we dive into the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;In this episode Heather sits down with Amy Roman, CEO of Amplify GTM, going deep into the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT managed services, Amy brings a wealth of knowledge and actionable insights to the table. &lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Whether you&amp;apos;re a business leader aiming to scale your organization, a sales professional seeking to enhance your skills, or simply someone interested in the dynamics of revenue generation, this discussion is filled with practical advice to help you align your teams and strategies for optimal performance.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Heather and Amy discuss:&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;Balancing Art and Science in Revenue Growth: Combining data utilization with gut instincts.&lt;/b&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Customer Pain Points and Challenges: Techniques for understanding and addressing customer pain points.&lt;/b&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Data Activation Challenges: Overcoming obstacles in understanding and actioning data for revenue growth.&lt;/b&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Aligning Roles and KPIs: Why you need to align critical roles with KPIs.&lt;/b&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Sales and Marketing Alignment: Addressing common misalignments between these departments.&lt;/b&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Customer Centricity: The role of customer success and service delivery based on organization size.&lt;/b&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Role of a Chief Revenue Officer (CRO): Skills, experience, and responsibilities for success &lt;/b&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Maximizing Customer Spend: Importance of cross-selling and upselling within account management teams.&lt;/b&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Tune in to gain valuable perspectives and actionable tips that will empower you to unlock your company&amp;apos;s full potential and stay ahead in the competitive market.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Don&amp;apos;t miss this episode if you are looking to refine your go-to-market strategy, enhance team alignment, and drive sustainable revenue growth. Subscribe to our channel on h2klabs.com for more insights and upcoming episodes!&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.h2klabs.com/blog'&gt;https://www.h2klabs.com&lt;/a&gt;&lt;/p&gt;</description>

Welcome to The Revenue RoomTM where we dive into the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.In this episode Heather sits down with Amy Roman, CEO of Amplify GTM, going deep into the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consu...

Building a Customer-Centric Organization for Sustained Success, with guest Amy Roman, AmplifyGTM

In the latest episode of the Revenue Room™ Podcast, we had the pleasure of hosting Thomas Bohn, President and COO of Advanced Home Improvement Media. Tom shared the company&apos;s fascinating growth trajectory, the inspiring company culture amidst accelerated change, and strategic plans to leverage digital solutions and data to diversify revenue streams and create unique customer value.<a href='https://www.h2klabs.com/blog'>https://www.h2klabs.com</a>

<description>&lt;p&gt;&lt;b&gt;In the latest episode of the Revenue Room™ Podcast, we had the pleasure of hosting Thomas Bohn, President and COO of Advanced Home Improvement Media. Tom shared the company&amp;apos;s fascinating growth trajectory, the inspiring company culture amidst accelerated change, and strategic plans to leverage digital solutions and data to diversify revenue streams and create unique customer value.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.h2klabs.com/blog'&gt;https://www.h2klabs.com&lt;/a&gt;&lt;/p&gt;</description>

In the latest episode of the Revenue Room™ Podcast, we had the pleasure of hosting Thomas Bohn, President and COO of Advanced Home Improvement Media. Tom shared the company's fascinating growth trajectory, the inspiring company culture amidst accelerated change, and strategic plans to leverage digital solutions and data to diversify revenue streams and create unique customer value.https://www.h2klabs.com

The Revenue Room™ Episode with Thomas Bohn, President & COO, Advanced Home Improvement Media

Fireside Chat The Revenue Room™ Podcast                                                 Season 1  Episode 4<ul><li>Title: Leveraging Data for Enhanced Profits &amp; Valuation</li><li>Moderator: Heather Holst-Knudsen, CEO of H2K Labs</li><li>Speakers:  Kerry Gumas, CEO of Metacomet LLC Advisors, and Mark Zadell, Strategic Finance Executive</li><li>Guests: Reed Phillips, CEO of Oaklins DeSilva &amp; Phillips, Ryan Delahunty, Vice President of Gardner Business Media Inc, and Thomas Pecht, Principal at PMS, Inc. &amp; Managing Partner at TI Partners, LLC</li></ul>Kerry Gumas CEO at Metacomet LLCKerry is the founder and CEO of Metacomet Advisors, which provides strategic advisory and board services to technology, marketing services, information companies, and event owners and, via Metacomet Ventures, co-invests in early-stage and growth businesses. Kerry co-founded and served as a director and CEO of Questex, a leading global business information and event producer, and previously held senior executive positions at Reed Exhibitions, Advanstar, and IDG. His industry affiliations include prior service as chairman at the Society of Independent Show Organizers (SISO) and service as a board member of Connectiv, the global business information association division of SIIA.  Mark Zadell Strategic Finance ExecutiveLeader with expertise in operational, financial, accounting, and strategic planning functions. Builder of effective financial strategies and growth models for Fortune 500 companies. Collaborative team player with C-Level and upper-management experience and success in maximizing financial strategy, sharpening employee skills, and implementing standard policies and cost reductions. Create high-performing, empowered work teams to support state-of-the-art operations and technology platforms—strong experience designing metrics-based standards of measurement to track and maximize quality and operational controls.BRIEF SUMMARY OF THE EPISODEIn the modern business landscape, data stands as the most valuable commodity. Leveraging it appropriately can lead to unprecedented business growth, optimized financial returns, and a significant competitive advantage. This educational session is designed for CEOs, CFOs, Boards, and Private Equity Investors in the B2B information sector. It will provide actionable insights and strategies for harnessing the power of data to generate financial returns. What We Cover:<ul><li>Improved Decision-Making: CEOs with real-time access to high-quality data make better decisions and strategic choices, run their businesses more efficiently, are closer to customer needs, and generate improved financial performance. Investors place a higher value on companies that demonstrate data-driven decision-making processes, as they have a clearer understanding of their market and operational efficiencies.  </li><li>Enhanced Customer Insights: Data analytics provide deep insights into customer behavior, preferences, and trends. Companies that effectively use this data to tailor products and services and anticipate customer demand and risk meet market demand more precisely, leading to increased sales, customer loyalty, and a stronger market position - all factors contributing to higher valuation.</li><li>Risk Management &amp; Compliance: By analyzing trends and patterns, companies can better predict and mitigate risks, whether they be financial, operational, or regulatory. Stability, foresight, and control over business outcomes are three traits that all investors seek.</li><li>Innovation &amp; Growth Potential: In B2B information companies, especially those dependent on “sell-side” revenue, there is a critical and vital need to create new, sca</li></ul><a href='https://www.h2klabs.com/blog'>https://www.h2klabs.com</a>

<description>&lt;p&gt;&lt;b&gt;Fireside Chat &lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Revenue Room™ Podcast                                                 Season 1  Episode 4&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;Title: &lt;/b&gt;Leveraging Data for Enhanced Profits &amp;amp; Valuation&lt;/li&gt;&lt;li&gt;&lt;b&gt;Moderator: &lt;/b&gt;Heather Holst-Knudsen, CEO of H2K Labs&lt;/li&gt;&lt;li&gt;&lt;b&gt;Speakers:  &lt;/b&gt;Kerry Gumas, CEO of Metacomet LLC Advisors, and Mark Zadell, Strategic Finance Executive&lt;/li&gt;&lt;li&gt;&lt;b&gt;Guests: &lt;/b&gt;Reed Phillips, CEO of Oaklins DeSilva &amp;amp; Phillips, Ryan Delahunty, Vice President of Gardner Business Media Inc, and Thomas Pecht, Principal at PMS, Inc. &amp;amp; Managing Partner at TI Partners, LLC&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;Kerry Gumas&lt;br/&gt;&lt;/b&gt;CEO at Metacomet LLC&lt;/p&gt;&lt;p&gt;Kerry is the founder and CEO of Metacomet Advisors, which provides strategic advisory and board services to technology, marketing services, information companies, and event owners and, via Metacomet Ventures, co-invests in early-stage and growth businesses. Kerry co-founded and served as a director and CEO of Questex, a leading global business information and event producer, and previously held senior executive positions at Reed Exhibitions, Advanstar, and IDG. His industry affiliations include prior service as chairman at the Society of Independent Show Organizers (SISO) and service as a board member of Connectiv, the global business information association division of SIIA.  &lt;/p&gt;&lt;p&gt;&lt;b&gt;Mark Zadell&lt;br/&gt;&lt;/b&gt;Strategic Finance Executive&lt;/p&gt;&lt;p&gt;Leader with expertise in operational, financial, accounting, and strategic planning functions. Builder of effective financial strategies and growth models for Fortune 500 companies. Collaborative team player with C-Level and upper-management experience and success in maximizing financial strategy, sharpening employee skills, and implementing standard policies and cost reductions. Create high-performing, empowered work teams to support state-of-the-art operations and technology platforms—strong experience designing metrics-based standards of measurement to track and maximize quality and operational controls.&lt;/p&gt;&lt;p&gt;&lt;b&gt;BRIEF SUMMARY OF THE EPISODE&lt;/b&gt;&lt;/p&gt;&lt;p&gt;In the modern business landscape, data stands as the most valuable commodity. Leveraging it appropriately can lead to unprecedented business growth, optimized financial returns, and a significant competitive advantage. This educational session is designed for CEOs, CFOs, Boards, and Private Equity Investors in the B2B information sector. It will provide actionable insights and strategies for harnessing the power of data to generate financial returns.&lt;b&gt;&lt;br/&gt;&lt;br/&gt;What We Cover:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Improved Decision-Making: CEOs with real-time access to high-quality data make better decisions and strategic choices, run their businesses more efficiently, are closer to customer needs, and generate improved financial performance. Investors place a higher value on companies that demonstrate data-driven decision-making processes, as they have a clearer understanding of their market and operational efficiencies.  &lt;/li&gt;&lt;li&gt;Enhanced Customer Insights: Data analytics provide deep insights into customer behavior, preferences, and trends. Companies that effectively use this data to tailor products and services and anticipate customer demand and risk meet market demand more precisely, leading to increased sales, customer loyalty, and a stronger market position - all factors contributing to higher valuation.&lt;/li&gt;&lt;li&gt;Risk Management &amp;amp; Compliance: By analyzing trends and patterns, companies can better predict and mitigate risks, whether they be financial, operational, or regulatory. Stability, foresight, and control over business outcomes are three traits that all investors seek.&lt;/li&gt;&lt;li&gt;Innovation &amp;amp; Growth Potential: In B2B information companies, especially those dependent on “sell-side” revenue, there is a critical and vital need to create new, sca&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;a href='https://www.h2klabs.com/blog'&gt;https://www.h2klabs.com&lt;/a&gt;&lt;/p&gt;</description>

Fireside Chat The Revenue Room™ Podcast                                                 Season 1  Episode 4Title: Leveraging Data for Enhanced Profits &amp; ValuationModerator: Heather Holst-Knudsen, CEO of H2K LabsSpeakers:  Kerry Gumas, CEO of Metacomet LLC Advisors, and Mark Zadell, Strategic Finance ExecutiveGuests: Reed Phillips, CEO of Oaklins DeSil...

Fireside Chat - Leveraging Data for Enhanced Profits & Valuation

Everyone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process &amp; product standardization, and culture change. And, of course, a single source of revenue truth data strategy. What We Will Cover<ul><li>Summary overview of what a journey to revenue excellence entails</li><li>Breaking down organizational silos across marketing, sales, customer success, product, and operations</li><li>Aligning KPIs and metrics</li><li>Standardizing processes</li><li>Landmines to avoid</li></ul><a href='https://www.h2klabs.com/blog'>https://www.h2klabs.com</a>

<description>&lt;p&gt;Everyone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process &amp;amp; product standardization, and culture change. And, of course, a single source of revenue truth data strategy.&lt;br/&gt;&lt;br/&gt;&lt;b&gt;What We Will Cover&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Summary overview of what a journey to revenue excellence entails&lt;/li&gt;&lt;li&gt;Breaking down organizational silos across marketing, sales, customer success, product, and operations&lt;/li&gt;&lt;li&gt;Aligning KPIs and metrics&lt;/li&gt;&lt;li&gt;Standardizing processes&lt;/li&gt;&lt;li&gt;Landmines to avoid&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;a href='https://www.h2klabs.com/blog'&gt;https://www.h2klabs.com&lt;/a&gt;&lt;/p&gt;</description>

Everyone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process &amp; product standardization, and culture change. And, of course, a single source of revenue truth data strategy.What We Will CoverSummary overview of what a journey to revenue excellence entailsBreaking down organizational silos across marketing, sales, customer success, product, and ...

The Revenue Room™ - The Journey to Revenue Excellence

Creating a single source of revenue truth in complex data environments such as media, events, and other two-sided business models is complex and challenging but a critical part of gaining a competitive advantage and future-proofing the business. Many businesses neglect this on the revenue side of the house, leading to revenue slippage, revenue leakage, customer churn, missed opportunities, and more. What We Will Cover●     Data, Digital and Business Value from a Revenue SSOT Strategy●     Revenue Data and Where it Sits●     Right Data In/Right Data Out●     Platforms &amp; Tech●     Data Operationalization, Adoption &amp; Governance<a href='https://www.h2klabs.com/blog'>https://www.h2klabs.com</a>

<description>&lt;p&gt;Creating a single source of revenue truth in complex data environments such as media, events, and other two-sided business models is complex and challenging but a critical part of gaining a competitive advantage and future-proofing the business. Many businesses neglect this on the revenue side of the house, leading to revenue slippage, revenue leakage, customer churn, missed opportunities, and more. &lt;br/&gt;&lt;br/&gt;&lt;b&gt;What We Will Cover&lt;/b&gt;&lt;/p&gt;&lt;p&gt;●     Data, Digital and Business Value from a Revenue SSOT Strategy&lt;/p&gt;&lt;p&gt;●     Revenue Data and Where it Sits&lt;/p&gt;&lt;p&gt;●     Right Data In/Right Data Out&lt;/p&gt;&lt;p&gt;●     Platforms &amp;amp; Tech&lt;/p&gt;&lt;p&gt;●     Data Operationalization, Adoption &amp;amp; Governance&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.h2klabs.com/blog'&gt;https://www.h2klabs.com&lt;/a&gt;&lt;/p&gt;</description>

Creating a single source of revenue truth in complex data environments such as media, events, and other two-sided business models is complex and challenging but a critical part of gaining a competitive advantage and future-proofing the business. Many businesses neglect this on the revenue side of the house, leading to revenue slippage, revenue leakage, customer churn, missed opportunities, and more. What We Will Cover●     Data, Digital and Business Value from a Revenue SSOT St...

Single Source of Truth Bootcamp

Welcome to The Revenue Room™, presented by H2K Labs. Our podcast is designed for revenue leaders who run two-sided business models and seek to monetize data while driving profitable, scalable, and predictable growth. In each episode, I will delve into the latest strategies for using data to accelerate revenue, mitigate risks, and establish repeatable processes that drive scalability and predictability. I will also talk about making revenue a center of operational excellence so you can outsell the competition every single time. &nbsp;

The Revenue Room, by H2K Labs

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