Building your CPG brand from a school project: Eli Bank from Absurd Snacks

DEC 19, 202335 MIN
D2CVille's Podcast

Building your CPG brand from a school project: Eli Bank from Absurd Snacks

DEC 19, 202335 MIN

Description

<p>👋👋 Hey D2C community!  </p> <p><br></p> <p>On the 26th episode of the D2CVille Stories Series, we talked to Eli Bank, co-founder of Absurd Snacks. And Eli offered a discount to D2CVille listeners! Check it out at the end of this post 😀</p> <p><br></p> <p><strong>Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at:</strong></p> <p><a href="https://www.d2cville.com/newsletter?utm_source=linkedin&utm_medium=jake_madoff_post">https://www.d2cville.com/newsletter</a><a href="https://absurdsnacks.com/⁠?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-spotify-eli-bank">?utm_source=spotify&amp;utm_medium=podcast&amp;utm_campaign=d2cville-spotify-eli-bank⁠</a> </p> <p><br></p> <p>Now, back to the good stuff:</p> <p>🟢 Eli&#39;s journey in establishing a CPG brand took an unconventional turn. Inspired by his nut-allergic friend, he and co-founder Grace conceived the idea of crafting an &quot;inclusive trail mix&quot; for a university project.</p> <p>🟢 By participating in numerous startup challenges and establishing connections with key figures in the CPG industry, they successfully secured initial funding.</p> <p>🟢 Presently, their primary focus is on the retail sector, conducting weekly demonstration shows in collaboration with partner stores.</p> <p>🟢 Recognizing that many allergen-free products in the market emphasize their health benefits, they have shifted their promotional strategy to highlight their vibrant and approachable branding.</p> <p><br></p> <p>So what are you waiting for? Check out the episode for matchless growth tips and let us know what you think!</p> <p><br></p> <p>For our listeners remember to visit </p> <p><a href="https://absurdsnacks.com/⁠?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-spotify-eli-bank">https://absurdsnacks.com/?utm_source=spotify&amp;utm_medium=podcast&amp;utm_campaign=d2cville-spotify-eli-bank</a> to see if Absurd Snacks is available in your region and use the discount code “D2CVille” for a discount on your first purchase!</p> <p><br></p> <p>We&#39;ve got tons more exciting content coming your way, so stay tuned! 🔜🚀</p> <p>Remember to visit D2CVille at ⁠⁠<a href="https://www.d2cville.com/?utm_source=linkedin&utm_medium=post&utm_campaign=actbar">https://www.d2cville.com/⁠⁠</a> for more D2C awesomeness. <br><strong>And follow us on social media via</strong><a href="https://linkpop.com/d2cville"> https://linkpop.com/d2cville</a><strong>. </strong></p>