From Lab to Label: The Scientification of Consumer Brands

In this episode, Susanne chats with co-founders Terry Chang and Dr. Ulrike Kaunzner of Two Moons, a women’s health brand focused on PMS and PMDD through seed cycling. With Terry’s legal background and Ulrike’s work as a neurologist and assistant professor at Cornell, they’ve shaped a brand that sees hormonal health as a blueprint rather than a problem. Together, they are rethinking what it means for women to understand their cycles, advocate for themselves, and feel genuinely supported by both products and community.

What’s covered in this episode:

• How a clothing swap and a conversation about PMDD sparked the idea for Two Moons.

• Why so many women stay quiet about PMS and PMDD, and how the pace of daily life can leave cyclical bodies overlooked.

• The basics of seed cycling and how Two Moons blends key seeds with psyllium and chasteberry.

• How Ulrike’s clinical background shapes her view on hormone testing and integrative care.

• How their campus events mix wellness, hormone education, and leadership conversations.

• Why their Citruslabs clinical study was essential for validating PMS and PMDD symptom changes.

• Where women’s health is headed, from growing cycle literacy to unexpected skin improvements.

Tune in to discover how Two Moons is pairing science, tradition, and real conversation to inspire a more cycle-aware future! 

About Two Moons

Two Moons was born from the friendship of two women, a doctor and a lawyer, who bonded over music, purpose, and a shared vision to make a meaningful impact on women’s health. With firsthand experience of the monthly challenges associated with hormonal fluctuations, they questioned the one-size-fits-all solutions like birth control and antidepressants. Inspired by the belief that the body can find balance through nature, they created the first seed cycling capsule on the market. Their mission: to elevate the wellness, performance, and joy of women in all aspects of life; naturally and effectively.

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In this episode, Susanne chats with CEO Nick Rosario and Co-founder Dr. Chris Jackson of Betterbrand, the company pioneering a new category in lung health. Nick’s path from postal worker to CEO and Dr. Chris’s background as an infectious disease researcher and military medic together shape Betterbrand’s unique approach. The company blends personal experience with clinical expertise to rethink how we care for our lungs in a world of smoke, pollution, and environmental stressors.

What’s covered in this episode:

• How Nick and Dr. Chris teamed up and built Betterbrand from scratch.

• Why lung health is often overlooked, and what it takes to create a brand-new category.

• The science behind Betterbrand’s formulas, including mullein, chlorophyll, and NAC.

• How their Citruslabs clinical study validated the tincture and helped combat counterfeits.

• The future of respiratory wellness, from vaping risks to environmental exposures.

• Why lung health requires a daily routine, and how their community drives product innovation.

Tune in to discover how Betterbrand is bringing science, validation, and real-world storytelling to respiratory wellness, helping people rethink the importance of every breath! 

About Betterbrand

Betterbrand was founded by Dr. Chris, a former Army Combat Medic and Doctor of Pharmacy, with a mission to bridge the gap between natural wellness and science. After witnessing the limitations of traditional medicine and searching for better solutions for his own family, Dr. Chris launched Betterbrand to deliver effective, plant-based products backed by clinical research. The company’s core philosophy combines modern science with the healing wisdom of nature to provide natural remedies that work, without relying on pharmaceutical shortcuts.

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In this episode, Susanne chats with Alice van der Schoot, founder of DITTO, a science-led brand on a mission to redefine how we understand and support menstrual health. With a background in neuroscience and a PhD in nutrition science, Alice bridges the gap between cutting-edge research and real-world solutions for PMS and PMDD. Through evidence-based education and clinically validated supplements, DITTO is helping people take back control of their cycles, one symptom at a time! 

What’s covered in this episode:

• How Alice’s background in neuroscience and nutrition inspired her to launch DITTO.

• The science behind DITTO’s targeted ingredients and beadlet biotechnology.

• What sets DITTO apart from generic women’s health supplements.

• The results of DITTO’s clinical study and what it uncovered about PMS symptom relief.

• The challenges and opportunities in women’s health, from diagnosis delays to systemic change.

• Why Alice believes nutrition research could unlock new treatments for endometriosis.

Tune in to discover how DITTO is bringing science, transparency, and empathy to women’s health, empowering people to better understand their bodies and feel their best every month.

About DITTO

DITTO is a science-led women’s health brand that bridges cutting-edge research with real results. Each ingredient is backed by high-quality clinical trials and chosen for its proven impact on menstrual cycle symptoms. Taken daily, DITTO supports the body proactively through every phase of the cycle to help reduce and prevent PMS and PMDD symptoms. DITTO is redefining menstrual wellness with science, transparency, and care.

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In this episode, Susanne chats with Kasia Feng and Taara Ness-Cochinwala, General Managers at Green Chef, the organic meal kit brand from the HelloFresh Group that’s transforming how people approach healthy eating. With a focus on organic ingredients, sustainability, and transparency, Green Chef is proving that clean eating can be both effortless and delicious. As pioneers in the wellness food space, Kasia and Taara share how their data-driven yet deeply human approach has helped Green Chef stand out in an ever-evolving industry.

What’s covered in this episode:

• Kasia and Taara’s career journeys, from consulting and agency life to leading one of the most innovative meal kit brands in the U.S.

• How Green Chef’s small but mighty all-women leadership team drives the brand’s growth and creativity.

• The brand’s philosophy of “failing forward” and what happens when a breakfast experiment doesn’t go as planned.

• Insights from Green Chef’s clinical trial that proved its meal kits help customers eat healthier and feel better.

• The brand’s commitment to clean ingredients, sustainable sourcing, and reducing food waste.

Tune in to discover how Green Chef is reimagining mealtime with food that’s good for you, good for the planet, and backed by science.

About Green Chef

Green Chef is the #1 Meal Kit for clean eating, committed to creating meals that are good for your taste buds, your body, and the planet. The brand sources high-quality, nutrient-dense ingredients such as organic produce, cage-free eggs, antibiotic and hormone-free chicken, and sustainably sourced seafood. Dietitian-approved recipes are designed to nourish a healthy lifestyle, while expert chefs ensure every meal is flavorful, balanced, and satisfying.

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In this episode, Susanne chats with Arielle Loupos, e-commerce veteran and founder of Flower Girl, a sustainable period underwear brand redefining how women manage their cycles. Frustrated by the waste and discomfort of conventional menstrual products, Arielle set out to reinvent the experience with non-toxic, ethically made period underwear. Today, Flower Girl is reshaping menstrual care with designs that are sustainable, empowering, and actually comfortable.

What’s covered in this episode:

• Arielle’s journey from working with brands like Native, Good American, and Kendall & Kylie to launching her own company.

• The two-year R&D process behind Flower Girl, including hundreds of prototypes and the choice of Tencel Modal for softness and sustainability.

• The challenges of manufacturing a technical product locally and ethically in Los Angeles.

• The importance of cycle syncing, hormone health, and how understanding your cycle can become a personal superpower.

• Arielle’s approach to scrappy, authentic marketing and building a brand story that connects with women.

Tune in to discover how Arielle is reimagining menstrual care with Flower Girl, making periods safer, more sustainable, and more supportive of women’s health.

About Flower Girl

Flower Girl is a sustainable period underwear brand redefining menstrual care with body-safe, natural fibers. After two years of R&D and hundreds of prototypes, Flower Girl launched leak-proof underwear designed to support every stage of womanhood; from periods to pregnancy, postpartum, and beyond. Crafted to last 300 washes, Flower Girl combines sustainability, comfort, and empowerment to help women reconnect with their bodies while caring for the planet.

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