Digital Coffee: Marketing Brew

Brett Deister chats it up with Mark, a photography whiz who’s been capturing the essence of industrial brands like a pro. The duo dives straight into the nitty-gritty of how killer visuals can totally boost your B2B marketing game. Mark’s got the lowdown on why custom images are the real deal—stock photos just ain’t cutting it in a world where authenticity reigns supreme. He spills the beans on everything from lighting magic to macro shots that make even the shiniest machine parts look like a million bucks. Plus, they tackle the whole AI thing, discussing how it’s not about replacing the human touch but enhancing it in this wild digital age. So, buckle up for some solid insights that’ll have you rethinking your content strategy in no time!Brett Deister welcomes Mark Mendoza to the latest installment of Digital Coffee Marketing Brew, where the conversation morphs into a treasure trove of insights on industrial photography and its pivotal role in content marketing. Mark's journey from film photography to owning a commercial studio is peppered with anecdotes that reveal the heart of his craft: creating images that resonate with audiences while showcasing the uniqueness of industrial brands. They share a few laughs over coffee preferences, but quickly pivot to the serious business of visual storytelling. Mark articulates the delicate balance between aesthetics and technicality, explaining how the right imagery can demystify complex products and enhance customer understanding. Key to their discussion is the importance of custom visuals over stock photography, with Mark making a strong case for how authentic images improve brand trust and engagement. The episode also delves into the practicalities of planning a photoshoot, emphasizing the need for collaboration between the photographer and the client to achieve optimal results. Listeners gain valuable insights on the common mistakes brands make in their visual strategies and how to circumvent them. With a mix of expert advice and a friendly vibe, the episode leaves a lasting impression, encouraging marketers to rethink their approach to imagery and embrace the power of authentic photography in their marketing arsenal.Takeaways: The podcast dives deep into how visual content can boost B2B marketing, emphasizing the need for authentic imagery over stock photos to build trust with potential clients. Mark shares his journey from film photography to industrial shoots, highlighting how his expertise in lighting and composition elevates the storytelling element of technical brands. Planning is key when it comes to product photography; having a shot list can make all the difference in capturing the right imagery for marketing campaigns. Brett and Mark discuss the balance between AI tools and traditional photography techniques, noting that while AI is helpful, nothing beats the authenticity of a well-captured photo. Mark stresses the importance of creating an image bank that can serve multiple marketing needs over time, providing ongoing value beyond a single event or campaign. The conversation touches on emerging trends in photography, especially how combining AI with traditional shooting methods can create stunning visuals that resonate with audiences. Links referenced in this episode:MarkMendozaPhoto.comCompanies mentioned in this episode: FLIR Systems Accutronics Mark Mendoza Photography

Sue Patz drops some serious knowledge in this chat about the ups and downs of being a solopreneur. After facing a life-altering challenge that gave her a "bonus life," she pivoted her career to help others crush their online business goals. The convo dives into the harsh reality that while money can be regained, time lost is a whole different beast you can't get back. Sue emphasizes the importance of action and attention, revealing that real results come from investing both resources and effort into one’s business. She’s all about saving solopreneurs time with her killer strategies, like her “business in a box” offer that lets folks skip the long grind and start seeing revenue fast. Tune in for some witty banter and practical tips that can help solo hustlers level up their game without burning out!Takeaways: Speaker A talks about how overcoming personal challenges led to a passion for helping solopreneurs succeed, emphasizing that recovery felt like a bonus life that reshaped their career goals. The importance of paying attention and taking action is highlighted, as Speaker A insists that results and transformations only come when effort is put in, especially for entrepreneurs. Time is a fleeting resource, as Speaker A points out; while money can be regained, lost time cannot, stressing the need for solopreneurs to act decisively and efficiently. Speaker A shares their experience of creating practical tools for solopreneurs, such as a 'business in a box' concept designed to expedite the revenue generation process from the get-go. Through their journey, Speaker A has seen that many solopreneurs struggle to take action without investing something, leading to the realization that paid resources often yield better results than free ones. The discussion on AI's role in digital marketing reveals that it should be treated as a tool rather than a replacement; personalization and human touch remain essential in creating effective content.

The spotlight's on local SEO in this episode, where they dive deep into how reviews can totally make or break a business’s online presence. Speaker A kicks things off by dropping some serious knowledge, emphasizing that it's not just about appeasing Google—it's about what customers think and feel. He’s all about putting the user first, which he believes is the secret sauce for climbing those search rankings. They chat about the emotional rollercoaster that comes with reviews, pointing out that while bad reviews can come in hot and heavy, getting those golden good ones is a task that often feels like pulling teeth. With wit and charm, they explore the nuances of local SEO, highlighting the importance of keeping your Google Business Profile in tip-top shape and the power of content in building trust with potential customers. Buckle up, because this convo is packed with gold nuggets for anyone looking to up their local game!What You'll Learn:The biggest misconceptions about local SEO and how they impact your bottom lineWhat separates businesses that dominate local search from those that remain invisibleStrategies for consistent local rankings across different service areasThe crucial role of reviews in local SEO and how to get more positive onesThe future of local SEO and emerging trends to watchTakeaways: Local SEO thrives on reviews, it's not just a Google thing but a user trust thing. Understanding marketing channels is key; ignorance can cost local businesses big time. User signals, like engagement and reviews, are increasingly vital for local SEO success. Content helps Google know what you do; it’s a powerful tool for visibility online. Putting the user first, then Google, is the mantra for effective SEO strategies. Multiple locations in SEO require careful planning to avoid self-cannibalization of search presence. Links referenced in this episode:brightbeam SEO.com@brightbeam SEOCompanies mentioned in this episode: Google Bright Beam SEO Waze

Diving deep into the realm of social media, the podcast features a dynamic duo—Brett and his guest, Amy, a bona fide whiz in content strategy. They kick off with some light-hearted banter over their beverage preferences (coffee wins over tea, obviously), but soon enough, they plunge into the nitty-gritty of social media content strategy. Amy emphasizes the importance of data-driven insights, advocating for a curious mindset when analyzing metrics. She reveals her systematic approach to dissecting high and low-performing posts, encouraging listeners to identify patterns that can inform future strategies. Curious minds will find her breakdown of what truly drives engagement—hint: it’s not just about likes and comments, but rather the deeper, often unquantifiable connections that content fosters. As they navigate the intricate web of social media marketing, Amy highlights the shift towards authentic, human-centric content, especially in an age where AI is making waves. The episode wraps up with some sage advice on leveraging AI without losing the personal touch, reminding marketers to remain vigilant and engaged with their audience. A must-listen for anyone looking to elevate their social media game!Takeaways: In this episode, Brett and Amy dive deep into social media content strategy, emphasizing the importance of curiosity and data analysis in refining approaches to content creation. Amy highlights how understanding the metrics behind social media posts can transform vague data into actionable insights, ultimately driving better engagement and results for brands. The conversation stresses that while AI tools are handy for content creation, they should supplement—not replace—human intuition and critical thinking in the strategy process. Brett and Amy discuss the shifting landscape of social media, predicting a greater demand for genuine human connection as automated content becomes more prevalent. Amy illustrates her systematic approach to evaluating post performance, suggesting marketers should identify patterns in both high and low-performing content to optimize future strategies. The duo concludes that adapting to AI's capabilities while maintaining a personal touch in content can create a unique brand identity that resonates more with audiences. Companies mentioned in this episode: Buffer

Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyone looking to sponsor a podcast. They banter about the importance of finding the right niche shows, because let’s be real, no one wants to throw cash at the next Joe Rogan when you could score a sweet spot on a smaller show that actually resonates with your target audience. With a sprinkle of humor and a heap of insight, they make it clear that getting into podcasting—whether as a creator or a sponsor—is still a golden opportunity, and definitely not too late to join the party!Takeaways: Seth Goldstein has been in the podcasting game since 2010, making him a seasoned pro, and he views it as the second renaissance of the medium. The discussion around podcast sponsorship emphasizes the importance of finding niche audiences instead of chasing mainstream giants like Joe Rogan. Goldstein advises marketers to focus less on downloads and more on engagement metrics, like streaming, as the landscape of podcast consumption shifts. He also highlights the need for patience in podcast marketing, suggesting that businesses should commit to campaigns for at least three to six months for tangible results. The podcasting space is predicted to continue growing, with Goldstein asserting there's still plenty of room for new voices, so don’t stress about starting too late. Lastly, he emphasizes the value of word-of-mouth marketing, especially when participating as a guest on other shows, as this can drive significant audience growth. Companies mentioned in this episode: Goldstein Media Tea Republic Republic of Tea Apple Podcast Pod Chaser Sirius Spotify YouTube Captivate 11 Labs Paleo Valley Links referenced in this episode:SethGoldstein MeGoldstein MediaPodcast Mastery