Send us Fan MailA law firm rebrand can erase years of SEO equity overnight.Every URL is a key in Google's database. The history of every page you've ever ranked, the authority it earned over the years, the metrics tied to it, all of that lives behind the key. A messy law firm rebrand throws those keys away, splitting authority across pages that should be one and leaving Google with no idea where your equity went.The 5-step on-page SEO plan in this episode is the framework we use at Sterling to keep the bones intact through a rebrand or domain consolidation. —📲 Subscribe Now: https://www.youtube.com/@karls.anthony                             https://www.youtube.com/@TylerxDolph📚 Order The Waterfall Method Book here: http://rocketclicks.com/the-waterfall-method/ 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/ ---📄 CHAPTERS  0:00 - Law Firm Rebrand: The On-Page SEO Mistakes That Cost You Months 0:50 - Step 1: Top-Level Domain Selection That Actually Builds Authority 3:48 - Step 2: Folder Structure as the Bones of Family Law SEO 9:46 - Step 3: URL Slug Strategy for Multi-Location Law Firms 12:08 - Step 4: Canonical Tags for Tracking Without Splitting Authority 14:43 - Step 5: Mapping 301 Redirects Before You Touch a Domain  ----------------------Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps:  1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/  2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/  3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls4. TELL US WHAT YOU WANT:  Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.