Send us a textLaw firm differentiation strategy is everything. Look like every other divorce attorney? You're just another option to them.Matt built a 15-person firm by going beyond legal work. While most firms compete on price or SEO rankings, he added a divorce coach to help clients transition, not just get paperwork. That's real differentiation that clients actually feel.He also figured out how to scale a family law practice without drowning in overhead. Cloud systems. Contract paralegals working 15-25 hours based on caseload. No massive salary commitments until the revenue justified it.The result? A family law firm branding strategy that nobody in Minneapolis can copy.📚 Register to our Webinar Now: https://rocketclicks.com/webinar📲 Subscribe Now: https://www.youtube.com/@jsterlinghughes 📝 Get your FREE Law Firm Growth Guide: https://jsterlinghughes.com/---📄 CHAPTERS0:00 - Law Firm Differentiation Strategy: Why "Good Legal Work" Isn't Enough 1:22 - Meet Matt Ludt: From Solo Practice to 15-Person Family Law Firm 2:03 - The Niche Decision: Why He Dropped Everything But Family Law 5:34 - Cloud Technology and Scaling Without Full-Time Hires 13:16 - Credibility Plus Visibility Equals Profitability 15:40 - The Recognition: Clients Need More Than a Divorce Decree 17:37 - Adding a Divorce Coach: The Differentiation Move Nobody Expected 19:41 - Stealing Ideas From TV Shows to Build Your Law Firm Brand---------------------- Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps: 1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/ 2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls 4. TELL US WHAT YOU WANT: Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.