Ep145 Origin of the Hog's Breath brand, with Ginger White, Co-Founder
Ginger White is the co-founder of Hogs Breath, a brand that began as a single casual dining restaurant in Airlie Beach, Queensland, and went on to become one of Australia’s most recognisable national steakhouse franchises. Inspired by sailing trips along the U.S. East Coast in the 1980s, the original idea was shaped by the relaxed coastal culture, casual food, and community atmosphere found in small American beach towns.
That inspiration was brought back to Australia and transformed into the first Hogs Breath restaurant, which opened from a converted house in 1989. Known from the beginning for its prime rib, American-style casual dining, fun energy, and relaxed lifestyle feel, the brand quickly built a loyal following through early merchandising, collectible T-shirts, and strong community connections, with a second store opening just a year later and franchising soon after.
As Hogs Breath expanded across Queensland and then nationally, sport sponsorships, sailing regattas, and major events helped shape its cultural impact before the age of social media, with international expansion into New Zealand and Asia following in later years. Now more than 36 years on, Ginger reflects on what it means to see new leadership take the brand forward while continuing to protect the culture, lifestyle, and franchisee passion that defined Hogs Breath from the very beginning.
0:00 Introduction
0:51 What Hog's Breath is and how the original concept began
2:34 Transforming an American oyster shack concept into a steakhouse brand
3:17 Meeting Don in 1983 and tracing the brand idea back to the late ’80s
3:39 Turning the original idea into a physical restaurant in Airlie Beach
4:52 Converting a small house into the very first Hogs Breath restaurant
5:42 Opening on July 4th and connecting the brand to its American roots
7:13 Opening the second location at Mooloolaba just a year later
8:26 Punching above weight with strong brand presence and cultural impact
10:26 The evolution of the brand and early thoughts on international expansion
11:03 Seeing the brand evolve through new leadership and fresh vision
12:43 Wrap up
Podcast Produced by: www.franchisebusinesshub.com.au
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