The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney’s President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the future of streaming, and “creative versioning” on Disney+. Plus Disney’s strategy around Presidential Debates, with this week’s CNN Debate in mind. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on social media @claireatki or pitch her Executive Producer at jamie@oncamready.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Media Mix with Claire Atkinson

Situation Room Studios

Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation

JUN 27, 202427 MIN
The Media Mix with Claire Atkinson

Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation

JUN 27, 202427 MIN

Description

The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney’s President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the future of streaming, and “creative versioning” on Disney+. Plus Disney’s strategy around Presidential Debates, with this week’s CNN Debate in mind. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at [email protected] You can also find Claire Atkinson on social media @claireatki or pitch her Executive Producer at [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices