The Media Mix jets to France to capture a conversation about the future of marketing. While attending events at Cannes Lions Claire Atkinson recorded music and tech entrepreneur Will.i.am discussing AI and where he sees intelligent media taking us in the future.

Plus pollster and marketing chief Mark Penn talks about how companies will have to do redo their communications in a personalized AI world . All this and more on this week’s episode of The Media Mix.

We're bringing you topics on media, marketing and tech from around the world at The Media Mix newsletter on Substack. We are also looking for fresh guest bookings and sponsors for 2024, so email us at [email protected] You can also find Claire Atkinson on Twitter @claireatki or pitch her executive producer at [email protected]

This special Cannes Lions episode is sponsored by Havas. You can find their report on AI here. https://www.prnewswire.com/news-releases/havas-pulls-back-the-curtain-on-consumer-perspectives-around-the-future-of-generative-ai-in-latest-prosumer-report-302171943.html

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