The Fitness Marketing Agency Podcast

In this episode, Charlie breaks down why old-school gym marketing no longer delivers. He explains how awareness, trust, and systems now drive sustainable growth. Gym owners and online coaches will gain clear, actionable insights. Charlie has spent over a decade helping gyms scale with smarter marketing systems. He has overseen millions in ad spend across hundreds of fitness businesses. Key highlights of this episode include: ✅ Why constant sales ads reduce long-term growth ✅ How awareness marketing beats short-term tactics ✅ The systems behind predictable monthly sign-ups ✅ Why most gym content never converts ✅ How consistency creates compounding results If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by FMA client Luke Scott, owner of Revolution Personal Training in Melbourne, Australia. Luke has spent over two decades building a performance-driven coaching facility, while designing a lifestyle that allows him to step back from day-to-day operations. In this episode, Luke opens up about stepping off the gym floor, rebuilding confidence, developing leaders, and creating a business that thrives without constant owner involvement. If you're a gym owner or coach feeling stretched thin, this conversation will change the way you think about growth, staffing, and leadership. Key highlights of this episode include: ✅ How stepping off the gym floor can accelerate business growth ✅ The hiring system that filters for culture and coaching alignment ✅ Why your mindset—not the economy—determines long-term success ✅ How documented systems free you from day-to-day operations ✅ The power of investing in experts to shortcut business growth If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we dive deep into the sales mistakes killing your conversions and how to fix them fast. We're joined by Luke, a high-performing fitness sales coach who has helped gym owners and online coaches dramatically increase revenue without spending more on ads. With millions generated in combined sales experience, he breaks down exactly how to tighten your process and close more clients consistently. If you've ever blamed "lead quality," this episode will flip your perspective and show you how to unlock the sales you've been leaving on the table. Key highlights of this episode include: ✅ Why slow follow-up is destroying your conversion rate instantly ✅ The mindset traps that sabotage your sales without noticing ✅ How enthusiasm and energy shape buying decisions fast ✅ Simple tweaks that double sales without extra marketing spend ✅ Why people buy coaches, not coaching; master the difference If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're breaking down the complete December marketing strategy gym owners and online coaches should be running to maximise sales and set up a huge 2026. Inside, you'll learn how to run the Christmas referral campaign, the charity strategy that attracts local press, and the awareness content that keeps your brand visible while everyone is scrolling over the holidays. December isn't slow, it's strategic. And in this episode, you'll learn exactly how to use it to your advantage. Key highlights of this episode include: ✅ How a Christmas referral campaign generates high-quality, ready-to-buy leads ✅ Why awareness content is your December marketing superpower ✅ The December sales approach that locks in January sign-ups early ✅ How charity drives boost community engagement and local press exposure ✅ Why December sets the runway for massive growth in 2026 If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by FMA Partner, Liam Thompson, co-owner of Accelerate Website Agency and a long-time expert in fitness marketing and conversion-focused design. Liam has built and sold multiple successful businesses and now helps gyms create websites that consistently turn clicks into conversations. In this episode, he breaks down why most gym websites don't convert and the simple changes you can make today to get more members with the same effort you're already putting in. Key highlights of this episode include: ✅ Why your homepage must sell the destination—not the journey ✅ The website structure that turns clicks into conversations instantly ✅ How unclear headlines silently destroy your conversions ✅ Why DIY websites cost more money than they save ✅ Using case studies to retarget and nurture cold prospects If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness