<p>In today's episode of Behind the Category, we speak with <a href='https://www.linkedin.com/in/daniel-barber/'>Daniel Barber</a>, CEO and Co-Founder of <a href='https://datagrail.io/'>DataGrail</a>, a data privacy management company that's raised more than $84 Million in funding.</p> <p>Topics Discussed:</p> <ul><li style="font-weight:400;">Daniel’s international background, and why he chooses to live in San Francisco</li> <li style="font-weight:400;">How DataGrail aims to give control back to businesses, so they can provide the data transparency and control their customers want</li> <li style="font-weight:400;">Challenges: creating a new product category, educating one’s market, and aligning the company around the same narrative</li> <li style="font-weight:400;">Whether analyst firms have an important role in the creation of a new category</li> <li style="font-weight:400;">The future of data privacy</li> </ul>