Welcome back to Small Business School! In today’s episode, Staci sits down with podcast strategist Kristina Bartold, co-founder of The Social Snippet, to talk about why podcasting keeps coming up in every business room and how to actually make it work for your business.From ROI and authority to guests, funnels, and monetization myths, this episode pulls back the curtain on what podcasting really looks like behind the scenes. If you’ve ever wondered whether a podcast is worth the time, this conversation will help you decide strategically, not emotionally.Key topics covered:Why podcasting can outperform social media for trust, longevity, and authorityThe biggest mistake business owners make when choosing podcast guestsHow podcasts quietly become one of the strongest networking tools in businessWhat a profitable podcast funnel actually looks like (and when ads matter)Why small, loyal audiences often outperform “big name” celebrity guestsPodcasting isn’t about chasing charts or celebrity guests. It’s about clarity, consistency, and serving the right audience. When done intentionally, a podcast becomes a long-term business asset that builds trust, relationships, and opportunity over time.Connect with Kristina:Instagram: @kristina.bartold Website: https://www.thesocialsnippet.com/Community Podcast: https://communitypodcast.buzzsprout.com/Mentioned in Episode:Mini Mic - https://amzn.to/4iIjFBJStaci's Links:Instagram. Website.