In this episode of The 5th Quarter Podcast, Sandy Adams sits down with Steve Ehrhart — former President and General Manager of the Memphis Showboats (1980s)— for a behind-the-scenes look at one of the most unforgettable eras in Memphis sports.Recruited to Memphis by cotton industry titan Billy Dunavant — in what Steve calls an offer he “couldn’t refuse” — he helped build a team designed to compete at an NFL level, signing multiple first-round draft picks and assembling a roster that would leave a lasting mark on the game. In this conversation, Steve shares: The real story behind how he was recruited to Memphis  What it took to build a winning franchise almost overnight  The moment he realized Reggie White was unlike anyone else  Why the USFL was actually succeeding… and what led to its collapse  And how close Memphis came to becoming an NFL city Now the longtime Executive Director of the AutoZone Liberty Bowl, Steve reflects on a career that spans leagues, teams, and decades of leadership in sports.📘 Want to dive deeper into the Showboats story? Check out "The Memphis Showboats: The USFL Team and the City's Fight for Major League Status" by Dr. Keith B. WoodAvailable on Amazon and at keithbwoodauthor.comSubscribe for more conversations on sports, leadership, and life after the game.Send us a text. Grab my new book, "The Visionary Personal Brand Playbook" and start building your brand today.  Grab your copy at sandy-adams.com/playbookSupport the showFollow The 5th Quarter Podcast:Instagram | Threads | X | Facebook | Linkedin | Youtube 🎧 Listen on Apple Podcasts, Spotify or your favorite platform.📺 Watch on our Youtube channelConnect with us: Website | EmailFollow Host Sandy Adams on Instagram | Linkedin | X | YouTube | Website