This episode features an in-depth discussion about event marketing and networking, primarily in the context of Space Communications Alliance. Lukasz Wilczynski, the president of SCA, shares his marketing tactics, giving insights on booth optimization, speaker interactions, branding, and visibility. He emphasizes the value of strategic planning, internal communication, and diligent preparation for events. Lukasz also advises his experiences attending international conferences, highlighting the significance of local considerations and sustainability in planning.

<description>&lt;p&gt;This episode features an in-depth discussion about event marketing and networking, primarily in the context of Space Communications Alliance. Lukasz Wilczynski, the president of SCA, shares his marketing tactics, giving insights on booth optimization, speaker interactions, branding, and visibility. He emphasizes the value of strategic planning, internal communication, and diligent preparation for events. Lukasz also advises his experiences attending international conferences, highlighting the significance of local considerations and sustainability in planning.&lt;/p&gt;</description>

This episode features an in-depth discussion about event marketing and networking, primarily in the context of Space Communications Alliance. Lukasz Wilczynski, the president of SCA, shares his marketing tactics, giving insights on booth optimization, speaker interactions, branding, and visibility. He emphasizes the value of strategic planning, internal communication, and diligent preparation for events. Lukasz also advises his experiences attending international conferences, highlighting the...

The role of marketing and communication at space events with Lukasz Wilczynski

This episode, we are joined by the talented <a href='https://www.linkedin.com/in/david-delany/?originalSubdomain=at'>David Delany,</a> Chief Creative Officer at <a href='https://www.perihelion.at/#home'>Perihelion</a>: the creative agency for the space sector, based in Vienna and one of the founding members of the SCA. David’s background is in video animation and in his role at the agency he spends a lot of time using different types of animation techniques as a compelling storytelling device to help brands drive their business and engage audiences.  In this 20 minute discussion we talk to David about his creative pursuits and how it paved the way for his career in animation, heading towards the corporate world rather than Disney and his love for storytelling. We also explore the seven different archetypes of storytelling and how these may or may not be implemented in all corporate storytelling methods today. Fascinating!

<description>&lt;p&gt;This episode, we are joined by the talented &lt;a href='https://www.linkedin.com/in/david-delany/?originalSubdomain=at'&gt;David Delany,&lt;/a&gt; Chief Creative Officer at &lt;a href='https://www.perihelion.at/#home'&gt;Perihelion&lt;/a&gt;: the creative agency for the space sector, based in Vienna and one of the founding members of the SCA. &lt;/p&gt;&lt;p&gt;David’s background is in video animation and in his role at the agency he spends a lot of time using different types of animation techniques as a compelling storytelling device to help brands drive their business and engage audiences. &lt;br/&gt;&lt;br/&gt;In this 20 minute discussion we talk to David about his creative pursuits and how it paved the way for his career in animation, heading towards the corporate world rather than Disney and his love for storytelling.&lt;br/&gt;&lt;br/&gt;We also explore the seven different archetypes of storytelling and how these may or may not be implemented in all corporate storytelling methods today. Fascinating! &lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;</description>

This episode, we are joined by the talented David Delany, Chief Creative Officer at Perihelion: the creative agency for the space sector, based in Vienna and one of the founding members of the SCA. David’s background is in video animation and in his role at the agency he spends a lot of time using different types of animation techniques as a compelling storytelling device to help brands drive their business and engage audiences. In this 20 minute discussion we talk to David about hi...

The Art and Archetypes of Storytelling with David Delany

Today we are delighted to welcome <a href='https://www.linkedin.com/in/emma-gatti-b6750329/'>Dr. Emma Gatti,</a> the editor-in-chief of <a href='https://spacewatch.global/'>SpaceWatch.Global</a> once again, who we enjoyed talking to so much last time that we ran out of time! Last episode we discussed the differences in scientific writing and the simplification of language for the general public, as well as the hierarchy and need for diversity in the scientific community amongst other things, all topics that Emma is very passionate about. This episode we uncover her views on key issues she&apos;s recently written about at SpaceWatch.Global and how media and technology should better use its powers as a tool to do the right thing. We discuss issues like - Space debris and &apos;lack&apos; of space - Geopolitical equilibrium and the militarisation of space - Application of space technology for earth and sustainable issues for climate, agriculture Her passion clearly comes across in her editorial choices... its fascinating and inspirational.

<description>&lt;p&gt;Today we are delighted to welcome &lt;a href='https://www.linkedin.com/in/emma-gatti-b6750329/'&gt;&lt;b&gt;Dr. Emma Gatti&lt;/b&gt;,&lt;/a&gt; the editor-in-chief of &lt;a href='https://spacewatch.global/'&gt;SpaceWatch.Global&lt;/a&gt; once again, who we enjoyed talking to so much last time that we ran out of time!&lt;br/&gt;&lt;br/&gt;Last episode we discussed the differences in scientific writing and the simplification of language for the general public, as well as the hierarchy and need for diversity in the scientific community amongst other things, all topics that Emma is very passionate about. &lt;br/&gt;&lt;br/&gt;This episode we uncover her views on key issues she&amp;apos;s recently written about at SpaceWatch.Global and how media and technology should better use its powers as a tool to do the right thing.&lt;br/&gt;&lt;br/&gt;We discuss issues like&lt;br/&gt;- Space debris and &amp;apos;lack&amp;apos; of space&lt;br/&gt;- Geopolitical equilibrium and the militarisation of space&lt;br/&gt;- Application of space technology for earth and sustainable issues for climate, agriculture &lt;br/&gt;&lt;br/&gt;Her passion clearly comes across in her editorial choices... its fascinating and inspirational. &lt;b&gt;&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;</description>

Today we are delighted to welcome Dr. Emma Gatti, the editor-in-chief of SpaceWatch.Global once again, who we enjoyed talking to so much last time that we ran out of time!Last episode we discussed the differences in scientific writing and the simplification of language for the general public, as well as the hierarchy and need for diversity in the scientific community amongst other things, all topics that Emma is very passionate about. This episode we uncover her views on key issues she's rece...

The Secrets of Publishing and Role of media with Dr. Emma Gatti

Today we are joined by the very impressive <a href='https://www.linkedin.com/in/emma-gatti-b6750329/'>Dr. Emma Gatti,</a> currently the editor-in-chief of <a href='https://spacewatch.global/'>SpaceWatch.Global</a>, who brings with her a truly fascinating communications story and journey. She is a Cambridge-educated scientist with six years of experience working at NASA Jet Propulsion Laboratory and Caltech. As a researcher, she specialised in geochemistry and planetary sciences. As a prolific science writer, she covers many subjects and is particularly interested in space law, space crime, space economy and everything connected with the geopolitics of space exploration. From Lost in Space to Lost in Translation, in this episode, we tackled the challenges of space communication: What can space exploration do to help humans and the environment on earth? Is there a gender divide in space communications? Are we too obsessed with sending rockets into space? Are we dumbing down how we talk about science? What&apos;s it like writing for science enthusiasts versus scientific academics? The more you listen, the more curious you&apos;ll become!

<description>&lt;p&gt;Today we are joined by the very impressive &lt;a href='https://www.linkedin.com/in/emma-gatti-b6750329/'&gt;&lt;b&gt;Dr. Emma Gatti&lt;/b&gt;,&lt;/a&gt; currently the editor-in-chief of &lt;a href='https://spacewatch.global/'&gt;SpaceWatch.Global&lt;/a&gt;, who brings with her a truly fascinating communications story and journey. She is a Cambridge-educated scientist with six years of experience working at NASA Jet Propulsion Laboratory and Caltech. As a researcher, she specialised in geochemistry and planetary sciences.&lt;br/&gt;&lt;br/&gt;As a prolific science writer, she covers many subjects and is particularly interested in space law, space crime, space economy and everything connected with the geopolitics of space exploration.&lt;br/&gt;&lt;br/&gt;From Lost in Space to Lost in Translation, in this episode, we tackled the challenges of space communication: &lt;br/&gt;&lt;br/&gt;What can space exploration do to help humans and the environment on earth? &lt;br/&gt;Is there a gender divide in space communications? &lt;br/&gt;Are we too obsessed with sending rockets into space?&lt;br/&gt; Are we dumbing down how we talk about science?&lt;br/&gt; What&amp;apos;s it like writing for science enthusiasts versus scientific academics? &lt;br/&gt;&lt;br/&gt;The more you listen, the more curious you&amp;apos;ll become! &lt;b&gt;&lt;br/&gt;&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;</description>

Today we are joined by the very impressive Dr. Emma Gatti, currently the editor-in-chief of SpaceWatch.Global, who brings with her a truly fascinating communications story and journey. She is a Cambridge-educated scientist with six years of experience working at NASA Jet Propulsion Laboratory and Caltech. As a researcher, she specialised in geochemistry and planetary sciences.As a prolific science writer, she covers many subjects and is particularly interested in space law, space crime, space...

The challenges of Scientific Communication with Dr. Emma Gatti

Today, is our first ever episode! To kick off this series of trends and insights across the marketing space, we are joined by <a href='https://www.linkedin.com/in/remcotimmermans/'>Remco Timmermans</a>, owner and founder of space marketing agency Spaceside OÜ, a faculty member of the International Space University and a member of the IAF Space Education and Outreach Committee. Remco has been an independent online marketing and social media specialist for the international space sector for over a decade.

<description>&lt;p&gt;Today, is our first ever episode! &lt;br/&gt;To kick off this series of trends and insights across the marketing space, we are joined by &lt;a href='https://www.linkedin.com/in/remcotimmermans/'&gt;&lt;b&gt;Remco Timmermans&lt;/b&gt;&lt;/a&gt;, owner and founder of space marketing agency Spaceside OÜ, a faculty member of the International Space University and a member of the IAF Space Education and Outreach Committee. Remco has been an independent online marketing and social media specialist for the international space sector for over a decade. &lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;</description>

Today, is our first ever episode! To kick off this series of trends and insights across the marketing space, we are joined by Remco Timmermans, owner and founder of space marketing agency Spaceside OÜ, a faculty member of the International Space University and a member of the IAF Space Education and Outreach Committee. Remco has been an independent online marketing and social media specialist for the international space sector for over a decade. 

101 on Social Media with Remco Timmermans

A PR &amp; Marketing podcast from the world’s first marketing and communications network for the space sector - the Space Communications Alliance (SCA).&nbsp; We may be space industry experts but these monthly 20 minutes of cutting edge insights &amp; trends are very much focused on the disciplines of marketing, communications and innovation. Produced by SpaceWatch Global, with hosts Anum Davis, Roxanne Kingsman and a rotating team of PR, Communications, Marketing and creative professionals from around the world.&nbsp; No episode is longer than 20 minutes, we recognise how busy marketing folks are!#SCApodcast

20 minutes of Marketing and PR Insights by SCA

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