Got something to say? Send us a text! This week, Matt and Christina dive into the phenomenon of the "will not read" list. They explore why readers blackball certain authors, noting that these refusals usually transcend simple critiques of writing style and fall into three distinct categories:Moral Objections: The duo discusses personal bans based on an author’s real-world actions. They both refuse to read J.K. Rowling due to her public anti-trans activism, and they examine how allegations against Neil Gaiman—even when unadjudicated—can fundamentally shift a reader's willingness to offer support.The "Industrial Complex" & Market Fatigue: This category focuses on the exhaustion caused by hyper-prolific "brand" authors. They use James Patterson as a primary example, questioning the ethics of his massive co-authoring machine. They also touch on Nora Roberts, discussing how her relentless output of reprints and pseudonyms can lead to reader burnout.The Popularity Backlash: Finally, they analyze "80–20" hate—the visceral rejection of authors like Colleen Hoover, Sarah J. Maas, and Stephenie Meyer simply because of their success. This section breaks down the psychology of "bandwagon resistance" and how being a contrarian often becomes a core part of a reader’s identity. They note writers should still read popular authors to learn why the storytelling connects, and conclude that choices reflect values, identity, and which stories shape us. Hey, thanks so much for listening to the podcast. We really hope that you're enjoying every bit of it, but we would love to hear your feedback.  Drop us an email either to [email protected] or [email protected]. We would love to hear your thoughts. What's working, what's not working. And what do you want to hear more of? Thanks so much. We really appreciate it.Support the showFind out more at our website.