Matt Cassem & Christina Trevaskis

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In this episode of 'Write Out Loud,' co-hosts Matt and Christina deep dive into the world of literary representation. They welcome acclaimed literary agent Lisa Woodson, who shares invaluable insights into the publishing world.
The conversation explores common misconceptions about literary agents, the importance of building an author platform, and effective marketing strategies for new and aspiring authors. Lisa emphasizes the significance of a strong pitch, the necessity of professional editing, and the value of robust communication between authors and agents. She also discusses her hands-on approach to agenting, which includes collaboration and transparency with her clients.
The episode wraps up with Lisa promoting the 'Cavalcade of Authors' event and offering advice for anyone looking to get their work published.
More about Lissa Woodson
Lissa Woodson, who writes as Naleighna Kai, is a USA TODAY and Essence Magazine National Bestselling author, a literary agent with The Macro Group who has landed book deals with traditional publishing houses, a developmental editor, motivational speaker and The Book Whisperer. In addition to successfully cracking the code of landing a deal for herself and others with a major publishing house, she continues to "pay it forward" with the experience of the annual Cavalcade of Authors, now in its 21st year, which gives readers intimate access to the most accomplished writing talent today.
Links to Naleighna Kai's Work
00:00 Introduction and Welcome
01:37 Meet Lisa Woodson: Literary Agent Extraordinaire
02:48 The Reality of Book Sales and Success
03:41 Building Your Platform and Marketing Early
07:15 Hand-to-Hand Sales and Creative Promotion
09:52 Connecting with Local Indie Bookstores
11:10 What Agents Look for in Manuscripts
16:24 Success Stories and Client Experiences
18:07 Promising Responses and Red Flags
19:48 The Importance of Communication
22:20 Adapting to Market Trends
23:21 Misconceptions About Literary Agents
24:04 The Power of Mindset
27:20 Dealing with Difficult Clients
31:15 Final Thoughts and Upcoming Events
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