<p><a href="https://www.linkedin.com/in/abigail-rosilier-b394631b9" target="_blank" rel="noopener noreferer">Abby Rosilier</a>, the founder of<a href="https://shopabbyrose.com/" target="_blank" rel="noopener noreferer"> Abby Rose Cases</a>, shares her journey of starting a successful phone case business and growing her social media presence on platforms like <a href="https://www.tiktok.com/@abbyrosecases?lang=en" target="_blank" rel="noopener noreferer">TikTok </a>and<a href="https://www.instagram.com/abbyrosecases/" target="_blank" rel="noopener noreferer"> Instagram</a>. </p> <p>She discusses the strategies she used to create viral TikTok videos, the importance of posting consistently, and the effectiveness of TikTok Live for boosting sales. </p> <p>Abby also talks about the challenges of editing long TikTok videos and the benefits of switching to a business TikTok account. She shares her plans for the future of her business and offers tips for small business owners and TikTok users.</p> <p>This episode is sponsored by <a href="https://charcharms.com " target="_blank" rel="noopener noreferer">CHARCHARMS</a></p> <p>00:00 Introduction and Recording Instructions</p> <p>01:20 Starting Abby Rose Cases and Getting into TikTok</p> <p>03:53 Growing on Instagram and TikTok</p> <p>06:13 Creating Viral TikTok Videos</p> <p>08:36 Experimenting with Different Types of TikTok Content</p> <p>11:44 Posting Frequency and Repurposing Content </p> <p>15:16 Utilizing TikTok Live for Sales</p> <p>18:10 Using Games and Interactive Elements in TikTok Lives</p> <p>20:37 Growth Tools: Viral Content, TikTok Lives, and Followers</p> <p>22:25 Editing Long TikTok Videos</p> <p>23:46 Switching to a Business TikTok Account</p> <p>25:22 The Role of TikTok Shop in Sales</p> <p>26:41 Expanding the Business and Future Plans</p> <p>30:42 Tips for Small Business Owners and TikTok Users</p>