<p>In this conversation I interview <a href="https://www.linkedin.com/in/cheyennebrink/" target="_blank" rel="noopener noreferer">Cheyenne Brink</a>, who owns <a href="https://brinkmgmt.com/" target="_blank" rel="noopener noreferer">Brink Management</a>, a TikTok Talent Management company! </p> <p>Overview of our conversation:</p> <p>00:00 Introduction and Background</p> <p>01:35 Getting Started in the Industry</p> <p>06:07 Building a Talent Roster</p> <p>07:38 Identifying Potential in Content Creators</p> <p>10:42 Leaning into Virality</p> <p>13:14 Growth and Sustainability in the Creator Space</p> <p>15:26 Reaching a Sustainable Income</p> <p>17:44 Financial Considerations for Creators</p> <p>19:06 Income of Influencers</p> <p>20:47 Opportunities for Full-Time Creators</p> <p>22:45 When to Get an Agent or Management Company</p> <p>24:33 Outreach and Inbound Management</p> <p>26:53 Unfilled Niches in the Creator Space</p> <p>29:24 Content Creators Discussing Sobriety</p> <p>30:24 Niche Management Agencies</p> <p>33:06 The Need for Niche Agents</p> <p>34:55 Creating Specialized Management Companies</p> <p>Connect with Charlotte Trecartin on <a href="https://www.instagram.com/asacreator/" target="_blank" rel="noopener noreferer">LinkedIn</a>, and follow As A Creator on <a href="https://www.linkedin.com/in/charlotte-trecartin/" target="_blank" rel="noopener noreferer">Instagram</a></p>