Podcast Perspectives

How can you protect the podcast that you own? Alexia Bedat is a lawyer and partner at Klaris Law, leading its podcast and audio team. She joins the podcast to share her expert insights on the evolving legal landscape of podcasting. Alexia discusses the significance of negotiating clear contracts, especially in the growing areas of video and social media. She and I also explore protecting IP, understanding fair use, and managing legal budgets. Alexia’s transparency and in-depth knowledge provide invaluable guidance for new and experienced podcast owners. You can find Alexia at klarislaw.com or on social media at Alexia Bedat. I’m on all the socials @JeffUmbro   The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: listen@thepodglomerate.com – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you grow your podcast audience? Tom Webster is a partner at Sounds Profitable and has spent over 25 years researching audio. He joins the podcast to discuss his new book, “The Audience is Listening.” Tom shares his insights into understanding and developing podcast audiences, He and I explore listener behaviors, the challenges of monetizing smaller shows, and what metrics should be looked at to gauge success. Tom also describes the growing trend of video content in the podcasting world. You can find Tom at soundsprofitable.com and a print or audio copy of his book at audienceislisteningbook.com. I’m on all the socials @JeffUmbro  The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: listen@thepodglomerate.com – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the podcast, we’re excited to share an episode from The Podcast Advertising Playbook, hosted by Heather Osgood, founder and CEO of True Native Media. In this episode, Heather sits down with Maggie Beyer, Associate Director, Digital Media at Veritone One, to discuss the future of podcast advertising and how emerging technologies are reshaping the way brands engage with audiences. Maggie shares insights into the growing role of artificial intelligence in content creation, audience targeting, and campaign measurement. They explore how data-driven strategies are becoming essential for advertisers looking to optimize their campaigns and improve performance. Maggie also dives into the latest trends in podcast advertising and how brands can stay ahead in this rapidly evolving space. Listeners will walk away with insights on: How AI is transforming podcast advertising and content creation. The importance of data-driven strategies for effective targeting and campaign optimization. Key trends and innovations in podcast advertising that brands need to know. Want to hear more episodes of The Podcast Advertising Playbook? Explore the show here: https://www.podcastadvertisingplaybook.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What will Wonder Media Network look like after its acquisition by Acast? Co-founder of Wonder Media Network Shira Atkins joins the podcast to discuss the history and growth of WMN and its acquisition by Acast. Shira discusses Wonder’s early challenges in monetization and distribution and how the company adapted to find success. Shira and I also talk about WMN’s mission of amplifying underrepresented voices and how that will continue at Acast. She explains how they’ve balanced mission-driven content with commercial projects, how the Acast acquisition can lead to global expansion, but will also help Acast establish a larger US footprint, and her thoughts on the collaborative spirit within the podcasting community. You can find Shira on LinkedIn at Shira Atkins or at acast.com. I’m on all the socials @JeffUmbro  The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: listen@thepodglomerate.com – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s in the “secret marketing sauce” for podcasts from Netflix and PBS to hit the top of the charts, reach target audiences, and win coveted awards? Whether you’re interested in launching a podcast or want to scale up your current show’s audience growth strategy, today’s episode is for you. Last month, The Podglomerate co-hosted a special Podcast Marketing 101 webinar with The Webby Awards, the annual competition that has been named “the internet’s highest honor” by The New York Times. This virtual event was hosted by The Webby Awards’ General Manager Nick Borenstein – who, fun fact, is the award-winning producer for the hit podcast Missing Richard Simmons! And it featured Webby Award-winning judge and our very own SVP of Marketing & Audience Development Joni Deutsch, who shared an exclusive look at The Podglomerate's tried-and-true playbook for optimized podcast publicity, marketing, cross-promotions, app features, and paid acquisition. They also discussed the science of awards submissions and how to strengthen your entry to increase the chances of bringing home a trophy. The 2025 Webby Awards entry period closes on February 7, so be sure to get your entry in asap if you want to see your podcast recognized for being the best in its field. Head to webbyawards.com, where you can also learn more about becoming a Webby Awards judge. Tell them The Podglomerate sent you. To find more about The Podglomerate: – Show Page: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: listen@thepodglomerate.com – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices