Podcast Perspectives

In today’s episode, we’re sharing an episode of Feed the Queue, the ultimate podcast discovery podcast from Tink Media, the award-winning podcast marketing and PR company. If you’ve experienced the struggle of finding new podcasts, then you’ll love Feed the Queue! It’s a podcast dedicated to sharing new and unique podcasts with you. Each episode features a different podcast and gives you a chance to listen to a show you might not have known about before. On this special episode of Feed the Queue, the Tink Media team held a panel discussion about the bold claims that ‘podcasting is dead’. Moderated by Wil Williams, and featuring Anne Baird, Shreya Sharma, and Lauren Passell, they share the positive and promising trends they’re seeing in the industry as podcasting evolves. Listen to more Feed the Queue at https://tinkmedia.co/feed-the-queue Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting. To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, and I discuss the effectiveness of podcast ads, and how Podscribe discovered a podcast download behavior issue resulting from an Apple iOS update. To learn more about Pete and Podscribe, you can visit http://podscribe.com/ or find Peter Birsinger on LinkedIn. For more information on Cameron and Magellan AI, visit https://www.magellan.ai/ and find Cameron on LinkedIn. I’m on all the socials @JeffUmbro  The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.  To find more about The Podglomerate: Show Page: https://listen.podglomerate.com/show/podcast-perspectives/ Transcript: https://listen.podglomerate.com/show/podcast-perspectives YouTube: https://www.youtube.com/@Podglomeratepods Email: [email protected]  Twitter: @podglomerate  Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Sound Off Podcast, Podcast Perspectives host (and The Podglomerate's CEO/Founder) Jeff Umbro discusses his transition from book publicist to podcasting, highlighting The Podglomerate's evolution since 2017. He emphasizes the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shares his insights on video's role in podcasting, noting its potential for discovery and engagement. Additionally, Jeff addresses the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. The conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess." Learn more about your ad choices. Visit megaphone.fm/adchoices

As we look towards the New Year, we’ve gathered some of the brightest minds in podcasting to reflect on a transformative year. From indie creators to network executives, our guests share their most humbling lessons, unexpected wins, and the moments that made them rethink everything. Plus, they reveal what’s keeping them up at night – and what’s getting them excited – as we head into 2025. Guests include: Chris Peterson of DWNLOAD Media Fatima Zaidi of Quill Inc and CoHost Sharon Taylor of Triton Digital Bradley Davis of Podchaser Amber Smith of iHeartMedia Eric Barnett of Supporting Cast Brady Sadler of Double Elvis Michele Cobb of The Podcast Academy Jessica Cordova Kramer of Lemonada Media Matt Shapo of the IAB Ross Adams of Acast Will Pearson of iHeartMedia Dusty Weis of Podcamp Media Lisa Laporte of TWiT.tv Odile Beniflah of Ausha Chris Colbert of DCP Entertainment Harry Morton of Lower Street Bryan Barletta of Sounds Profitable Molly Barton of Realm I’m on all the socials @JeffUmbro  The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.  To find more about The Podglomerate: Show Page: https://listen.podglomerate.com/show/podcast-perspectives/ Transcript: https://listen.podglomerate.com/show/podcast-perspectives YouTube: https://www.youtube.com/@Podglomeratepods Email: [email protected]  Twitter: @podglomerate  Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How has iHeartMedia reigned supreme in podcasting? Will Pearson, president of iHeartPodcasts, joins me to discuss how curiosity and collaboration have shaped his career and approach to creative development. From starting Mental Floss to holding executive roles at HowStuffWorks and now iHeart, we explore how Will and his team at iHeart have put the spotlight on underrepresented voices, the role that iHeart’s radio network plays in podcast development, his opinions on brand collaborations and marketing strategies, and why he makes time to co-host his show, Part-Time Genius, each week.  You can find Will on LinkedIn or you can head to iheart.com and check out their podcasts. I’m on all the socials @JeffUmbro  The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.  To find more about The Podglomerate: Show Page: https://listen.podglomerate.com/show/podcast-perspectives/ Transcript: https://listen.podglomerate.com/show/podcast-perspectives YouTube: https://www.youtube.com/@Podglomeratepods Email: [email protected]  Twitter: @podglomerate  Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices