Send a textIn this conversation, Andi and Tori McElwain delve into the essentials of digital marketing for business owners, focusing on how to effectively show up online. Tori shares her insights on the importance of building an email list, nurturing leads through content, and the critical role of launching products. They discuss strategies for managing multiple projects and the significance of documenting the creative process to engage audiences. The conversation emphasizes the need for a structured approach to digital marketing, making it easier for entrepreneurs to connect with their audience and drive sales.If you need a community to bounce ideas off of, join our on Patreon!If you are looking for Digital Marketing help, join Tori's Digital Marketing Coaching Program. Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Digital Marketing for Quilters03:44 Understanding the Lead Strategy08:42 Content Strategy: Building Trust and Authority12:11 The Launch Strategy: Converting Leads to Sales18:45 Adjusting Launch Strategies for Different Products23:33 Creating Content While Staying InspiredWant More Quilting Business Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.