Send us Fan Mail What if the best marketing strategy for your pattern business had nothing to do with Instagram? Brooke Stambersky of Brooke's Bitchin' Stitches started her entire quilting business the old-fashioned way - walking into quilt shops, showing up in person, and letting her passion do the talking. Just relationships, discipline, and a really good pixelated Michigan quilt. In this episode, Tori sits down with Brooke Stambersky of Brooke's Bitichin' Stitches to hear how a doodle on g...

Quilting on the Side

Andi Stanfield and Tori McElwain

Pixel by Pixel - How an Engineer Grew Her Quilting Business with Brooke Stambersky

MAY 12, 202664 MIN
Quilting on the Side

Pixel by Pixel - How an Engineer Grew Her Quilting Business with Brooke Stambersky

MAY 12, 202664 MIN

Description

Send us Fan MailWhat if the best marketing strategy for your pattern business had nothing to do with Instagram? Brooke Stambersky of Brooke's Bitchin' Stitches started her entire quilting business the old-fashioned way - walking into quilt shops, showing up in person, and letting her passion do the talking. Just relationships, discipline, and a really good pixelated Michigan quilt.In this episode, Tori sits down with Brooke Stambersky of Brooke's Bitichin' Stitches to hear how a doodle on grid paper became a five-year, 50-state pattern series — and what it actually takes to see a project that big all the way through. They talk about how Brooke pitched quilt shops on her very first pattern with zero sales experience, why her Jeep-themed pattern Duck Duck Beep became her bestseller, and how she kept her business running smoothly through a cross-country move from North Carolina to Michigan.Brooke is a mechanical engineer and project manager by trade, and it shows. She breaks down how she plans her months, balances a full-time career with a side business, and built systems that let her show up for customers even when life got chaotic. If you've ever wondered whether you need to master social media before you can grow a real pattern business, Brooke's answer might surprise you.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 The Journey Begins: Discovering Quilting10:06 From Hobby to Business: The Transition18:10 Building a Brand: The Michigan Quilt and Beyond27:53 Marketing Strategies: Grassroots and Personal Connections34:58 The Power of Visibility in Pattern Design40:02 Navigating the Quilt Shop Landscape41:04 Balancing a Full-Time Job and a Side Business45:32 Managing a Business During a Major Move52:44 Engaging Customers Through Open Communication55:55 Exciting Future Plans and EventsConnect with Brooke:Brooke's Bitchin' Stitches WebsiteBrooke on Instagram Brooke on FacebookWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.