Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Jennie Wright

Overview
Episodes

Details

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

Recent Episodes

EP 103: Would YOU Buy Your Own Offer? Here’s Why It Matters… with Shawn Q
SEP 2, 2025
EP 103: Would YOU Buy Your Own Offer? Here’s Why It Matters… with Shawn Q
Are you the bottleneck in your own business growth?Ever feel like your business is growing—but you’re still stuck in the weeds?In this episode of Acquire, I sit down with my friend and fellow entrepreneur Shawn Q—co-founder of Abundance Worldwide, serial entrepreneur, and unapologetic Star Wars fan (yes, lightsabers included!). Shawn’s built million-dollar companies, coached countless founders, and now helps entrepreneurs shift from being the bottleneck in their business to becoming true CEOs.Together, we talk about what scaling really takes, why most founders hold themselves back without realizing it, and how to build systems that give you freedom instead of more work. Plus, Shawn shares his personal story of blending passion projects (like his Star Wars Fitness YouTube channel!) with real business growth.This is one of those episodes that’s equal parts tactical and inspiring—you’ll laugh, you’ll take notes, and you’ll walk away ready to fire yourself from the tasks keeping you stuck.On This Week’s Episode, We Discuss:Shawn’s journey from million-dollar coaching to Star Wars FitnessThe difference between founder-operators and true CEOsThe four areas where most founders get stuck (and how to fix them)How to identify and remove the bottlenecks that block growthWhy systems, SOPs, and accountability are game-changers for scalingThe mindset shift required to step into the CEO roleHow to turn passion projects into real brands and opportunitiesPractical tips for building scalable operations (without losing the fun)The Abundance Worldwide model for helping businesses grow and exitWhy creating an “operational exit” plan gives you freedom long before a sale===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Shawn Q:Follow Shawn Q on Facebook: https://www.facebook.com/HeyShawnQFollow Shawn Q on Instagram: https://www.instagram.com/heyshawnq/Follow Shawn Q on LinkedIn: https://www.linkedin.com/in/heyshawnq/Watch Shawn Q on YouTube: https://www.youtube.com/HeyShawnQCheck out Shawn Q’s website: heyshawnq.com / www.abundanceworldwide.com====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community 
play-circle icon
33 MIN
EP 102: Retention Is the New Conversion with Heather Wanninger
AUG 26, 2025
EP 102: Retention Is the New Conversion with Heather Wanninger
What if the secret to scaling your business isn’t a new funnel—but a better client experience?In this episode, I’m joined by the brilliant Heather Wanninger—multi-business owner, creativity powerhouse, and Chief Experience Officer at Abundance Worldwide. Heather has built her career around creating those “surprise and delight” moments that transform how clients feel about you, your offers, and your community.From handwritten notes to full-scale adventure retreats, Heather shows us why experience is often the missing piece in marketing and how even the smallest touches can have the biggest impact. She also pulls back the curtain on her Sweet Lemonade Adventure Club, where women entrepreneurs unplug, travel, and rediscover the joy of slowing down to speed up growth.If you’ve been craving new ways to energize your community, add spark to your services, or simply reconnect with the heart of your business, this conversation will inspire you to elevate how you love on your clients—and yourself.On This Week’s Episode, We Discuss:The art of creating unforgettable client experiencesHeather’s role as Chief Experience Officer and why it mattersTangible tactics for adding surprise and delight to your offersSmall touches—like videos, notes, and swag—that make a big impactHow to build true community in a noisy digital worldBehind the scenes of Sweet Lemonade Adventure ClubThe emotional side of pivoting and letting go of old businessesHow to scale personal touches so they stay sustainableReal stories of client joy (and a few funny behind-the-scenes moments)===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Heather:Follow Heather on Instagram: https://www.instagram.com/heatherwanningercoaching/Follow Heather on LinkedIn: https://www.linkedin.com/in/heather-wanninger-a21080107/Check out Heather’s website: www.sweetlemonadeadventureclub.com / www.abundanceworldwide.com====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community 
play-circle icon
29 MIN
EP 101: The Simple Systems That Take You From Hustle to Scalable Growth with Dan Jorge
AUG 19, 2025
EP 101: The Simple Systems That Take You From Hustle to Scalable Growth with Dan Jorge
Are your big ideas getting stuck because you don’t have the right systems in place?In this episode, I’m joined by the incredible Dan Jorge, a marketing operations and systems strategist who has built a career on doing exactly that. From his early start hacking The Sims as a kid to designing powerhouse systems for today’s entrepreneurs, Dan’s story proves that creativity and structure can thrive together.We talk about what it really takes to transform big ideas into seamless execution, why systems aren’t the “boring” part of business (they’re actually the freedom-makers), and how empathy, automation, and even AI fit together in ways most people miss.And because this is Dan, you’ll also get a behind-the-scenes peek at his most personal project yet: turning his father’s dissertation into a living, breathing business.Whether you’re a creative thinker who avoids systems like the plague or a total ops geek who loves building workflows, this conversation will shift the way you see the “back end” of your business—and show you why it might just be the most important part of your growth.On This Week’s Episode, We Discuss:Dan’s unconventional journey: from design to automation wizardHow creativity and structure work best when they’re in syncThe questions Dan asks to turn messy ideas into smooth executionReal-world automations that wow customers and save timeWhere AI actually belongs in your systems (and where it doesn’t)How to spot red flags before you start a projectWhat it takes to turn family passion into a businessWhy systems are the “freedom-makers” most entrepreneurs overlook===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Dan:Follow Dan on Instagram: https://www.instagram.com/danjorgeFollow Dan on LinkedIn: https://www.linkedin.com/in/danjorgeCheck out Dan’s website: www.danjorge.com / www.abundanceworldwide.com====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community 
play-circle icon
31 MIN
EP 100: Your Offer’s Not Broken—Your Message Is
AUG 12, 2025
EP 100: Your Offer’s Not Broken—Your Message Is
Are you unknowingly letting your best prospects slip through the cracks?Hitting 100 episodes is a big deal—and we’re celebrating in style with powerhouse guest Ghazzy Amin. She’s a force in both politics and business, with a bold, no-BS approach to sales that will completely change the way you think about converting leads.From her days knocking on doors during political campaigns to helping entrepreneurs diagnose and close their “conversion gap,” Ghazzy has mastered the art of turning interest into sales—without chasing every shiny new lead. In this conversation, we go deep on what it really takes to align your marketing and sales so your audience moves effortlessly from curious to committed.She’s sharing what most business owners overlook, why nurturing your existing audience often beats hunting for new leads, and the simple systems that can transform your pipeline overnight. We also talk trends, ethical selling, and how AI fits into your marketing without making it sound robotic.If you’ve ever felt like your marketing efforts and sales results aren’t quite clicking, this episode will show you exactly where the gaps are—and how to fix them.On This Week’s Episode, We Discuss:The Conversion Gap – What it is, how to spot it, and why it silently kills sales.Lead-to-Sale Diagnostics – Simple ways to uncover where prospects drop off.Small List, Big Revenue – Why fewer leads can mean bigger profits.Real Client Stories – Wins, misses, and surprising lessons from the field.Quick-Win Nurture Strategies – How to turn past leads into present buyers.Lessons from Politics – What door-knocking campaigns taught Ghazzy about real connection.AI with a Human Touch – Using AI without losing your authentic voice.Current Trends in Sales & Marketing – What’s working in 2025 (and what’s not).Sales Mindset Shifts – Reframing sales as service and ditching the sleaze.How to Connect with Ghazzy – Her upcoming Female Founders Feast and where to find her.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!===Connect with Gazzy:Follow Gazzy on Instagram: https://www.instagram.com/authenticgazzy/Follow Gazzy on Facebook: https://www.facebook.com/Authentic-GazzyFollow Gazzy on LinkedIn: https://www.linkedin.com/in/authenticgazzy/Check out Gazzy’s website: https://www.authenticgazzy.com/====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community 
play-circle icon
35 MIN
EP 99: The Most Overlooked Lead Gen Strategy That’s Crushing in 2025
AUG 5, 2025
EP 99: The Most Overlooked Lead Gen Strategy That’s Crushing in 2025
What if your next 500 leads came from a simple collaboration? no ads, no burnout?Ever feel like your lead gen is stuck on repeat? Like you’ve tried all the usual suspects—lead magnets, webinars, paid ads—and nothing’s hitting the way it used to?In this milestone 99th episode of Acquire, I’m pulling back the curtain on the strategies that are quietly outperforming everything else right now. These aren’t trendy hacks or expensive ad tactics. These are smart, sustainable moves—most of which you probably already know about—but it’s time to look at them through a fresh lens.We’re talking about the comeback of mini summits, guest bundle launches, creator collabs, and yes, even old-school challenges… but with a modern twist that makes them convert like crazy.I’ll walk you through real examples (including how a SaaS brand used strategic collabs to crush their lead goals), give you clear how-tos, and share what’s working inside my own business and client campaigns. If you're ready to ditch ad fatigue and get back to growing your list with aligned, conversion-ready leads—this is your episode.On This Week’s Episode, We Discuss:The #1 reason lead gen still rules your marketing strategyWhat’s making creator collabs outperform traditional adsHow co-marketing bundles and pop-up events are pulling in premium leadsWhy mini summits are converting better than paid launches—and how to structure yoursA SaaS case study that proves why giveaways and testimonials can drive serious ROICreative ways to turn podcast episodes or summits into chapter books that grow your listWhy 3–5 day challenges are still gold (when done right)The timing trap: when not to run your lead gen campaignsHow to track success in partnerships without overcomplicating itSneak peek: where the Acquire podcast is heading next====Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Streamline Your Biz with GoHighLevel:Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.Check out GoHighLevel here (This is an affiliate link—I only recommend tools I absolutely love and use myself!)====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community 
play-circle icon
25 MIN