The floriculture industry never stops innovating, and that includes growers as well as industry suppliers. This episode is the fourth and final part of our Leaders in Floriculture podcast series, where we talk to experts in plant breeding, plant health, and greenhouse technology, about the important roles they play in innovation, sustainability, and helping to shape the future of floriculture. In this episode, I talk to AmericanHort President and CEO Ken Fisher, Vice President and Advocacy and Government Affairs Matt Mika, and Vice President of Marketing and Member Engagement Mary Beth Cowardin about AmericanHort’s vision for the future of the green industry, how it’s changing the ways it communicates with and educates its members, and how AmericanHort is helping to build the next generation of industry leaders. Here’s our conversation.