Do This, NOT That: Marketing Tips with Jay Schwedelson

It is rare to hear a major college football head coach talk about almost dying at age 26 and the ridiculous ways they forced their way into the business. Jedd Fisch joins his lifelong friend Jay Schwedelson to share the raw, unfiltered truth about surviving a massive health crisis and turning a catastrophic sports program into a national powerhouse. Expect some wild stories about leaving notes on a legendary coach's car for a job and why showing up for your friends matters more than anything else.ㅤBest Moments:(03:15) Jedd recalls the terrifying morning run that led to his life-threatening aortic aneurysm(08:08) Why the support of coworkers during a major health crisis pushed Jedd to return stronger(12:55) The insane lengths Jedd went to get his first coaching opportunity under Steve Spurrier(18:36) How to convince a team on a long losing streak to completely buy into a brand new system(23:40) Why treating everyday relationships like a fast journey shifts your professional priorities(27:10) A high school yearbook quote from Jedd's dad that serves as his ultimate daily motivationㅤExplore the foundations of Jedd's professional career and employment opportunities at the Baltimore Ravens.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤWe are breaking down some wild new data on exactly what types of LinkedIn posts actually get the most likes and reactions right now. Jay Schwedelson also looks at the growing pushback against fully computer-generated ads and why brands are actively bragging about using real humans again. Plus, find out how you can test out connected TV ads for almost zero dollars and why buying celebrity bath water soap means humanity has reached its limit.ㅤBest Moments:(01:00) Why multi-image posts on LinkedIn are currently averaging the highest like counts for personal and company pages(02:15) The rising backlash against artificial intelligence in advertising and the dawn of the anti-AI marketing movement(03:45) How connected TV advertising is highly misunderstood and why even tiny B2B brands need to start using it(05:00) A simple strategy to run YouTube ads on TV devices, only by uploading your existing email newsletter list(06:45) Why Instagram testing close friends' content feels like a step backward for reaching a wider audience(09:00) The absolute ridiculousness of celebrities selling soap made from their own bathwaterㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Turning 50 comes with a lot of surprises, but reading a custom Mad Libs advertisement about a hairy luxury tomato cruise might be the most bizarre one yet. Before jumping into childhood lunchbox trauma, Daniel Murray and Jay Schwedelson share some surprisingly effective email marketing tactics that go against conventional wisdom. You will find out why putting newsletter edition numbers back into your subject lines is suddenly working and how three simple words can drastically improve your open rates.‎ Best Moments:(01:56) Daniel reads a hilarious custom Mad Libs advertisement created for Jay's 50th birthday(03:44) Why a documentary about a broken cruise ship is highly recommended viewing(04:44) Jay explains why adding the edition number back into newsletter subject lines is lifting open rates(06:04) How adding a simple personal question to your emails improves reply rates and deliverability(07:45) Using the words and, but, or plus in your pre-header text to increase open rates by 10 percent(11:02) Daniel reveals his childhood trauma of eating banana-flavored sandwiches before lunch

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ‎Turning half a century old comes with a lot of reflection, and Jay Schwedelson is using his milestone birthday to drop some highly random but incredibly useful advice. From demanding that waiters actually write down your dinner order to the exact phrasing that boosts email click rates by over 20 percent, this mix of marketing tactics and life rules is exactly what you need to hear today. Get ready to rethink how you argue with friends, why you should embrace unsubscribes, and the undeniable value of watching terrible reality television.‎Best Moments:(01:36) Stop accepting waiters who refuse to write down your table's food order(02:23) Never avoid a marketing test just because you personally dislike a specific tactic(03:08) Avoid bringing up past grievances when arguing with friends or partners(04:09) Write your call-to-action buttons in the first person to massively increase click rates(05:27) Only spend advertising dollars to boost social media posts that are already performing well(07:49) Stay away from people who constantly talk trash about others because you will eventually become their target

Check out Constant Contact and use the special URL constantcontact.com/jay for a discount. You can also catch Frank speaking at the upcoming GURU Conference and connect with him directly on LinkedIn.‎Read the Small Business Now Report from Constant Contact.‎Ever wonder how someone goes from getting fired at KFC to running one of the most iconic digital platforms in the world? Jay Schwedelson sits down with Frank Vella, CEO of Constant Contact, to talk about the real grind of small business ownership. They get into why artificial intelligence is the ultimate equalizer for small teams and how shifting your mindset from doing marketing to simply telling your story changes everything.‎Best Moments:(02:30) Frank shares his first jobs working at a carnival and getting fired from KFC for eating too much chicken(03:30) Why AI is the single biggest advantage small businesses have ever had to compete against massive companies(06:48) The biggest mistake small business owners make when trying to take on the entire burden of marketing themselves(09:48) How shifting the focus from marketing to simply telling your story completely changes the dynamic for business owners(11:00) A surprising stat showing that 68 percent of small businesses plan to increase their marketing spend despite inflation fears(15:36) Frank gives his top career advice on capitalizing on opportunities and acting like you already have the promotion you want.‎Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206