The Luxury Of Choice - Sales Skills Podcast | Podcast Guru

Details

The Luxury of Choice podcast is a technical B2B sales skills and knowledge podcast brought to you by the training team of george james ltd. Each show features a discussion between the host Steve Vaughan and fellow sales trainers on various aspects of sales skills based on their vast experience. George james ltd is a specialist sales training and consulting business operating in the life science, laboratory equipment, medical devices and precision industrial market sectors. Based in the UK , our customers base is global. All opinions voiced on the podcast as those of the presenter in question and may not necessarily be the policy of george james ltd. Any facts and data quoted are believed to be correct at the time of recording.

Recent Episodes

Why Customers Don’t Change Supplier: Overcoming the Activation Energy of Change

The podcast is back for season 4! In this episode Steve Vaughan is joined by fellow trainers Pru Layton and Jonathan Slasinski to discuss one of the most frustrating part of sales. Why don't customer change supplier? You have have clear (to you) benefits in your product or service, but the customer is fine to stay where they are. As the team discuss, the reasons are many. They include: poor qualification, timing, not enough customer "pain" and the need to reach the customers...

38 MIN

Meet Qing Qing Dai: Providing George James Training in Asia-Pacific

In this special episode, Steve Vaughan welcomes the newest member of the George James training team, Qing Qing Dai, joining us from Singapore. With more than a decade of experience in laboratory instrumentation sales, product management and sales leadership across Asia-Pacific, Qing Qing shares her journey from an introverted Food Science graduate who never imagined a career in sales to becoming a successful sales leader responsible for developing teams across the region. Together they discus...

14 MIN

Why Sales Training Doesn't Stick (And How to Fix It)

In this episode of The Luxury of Choice, Steve Vaughan is joined by George James trainers Jonathan Slasinski and Christian Walter to explore one of the biggest challenges in sales development: making learning stick. The team discusses why even excellent training can fail to deliver lasting results without coaching, reinforcement and leadership support. They share practical ideas for creating new habits, measuring the right behaviours, and building a culture where learning becomes part of ever...

31 MIN

Hamid Ghanadan: How Technical Buyers Really Make Decisions

In this episode of The Luxury of Choice, Steve Vaughan and Christian Walter are joined by Hamid Ghanadan, founder of The Linus Group and author of Not Buying It- The art of selling to scientists, doctors, and other professional skeptics. Drawing on his background as a biochemist and commercial strategist, Hamid explains why scientists and technical buyers are often described as the world's most sceptical audience—and why data alone rarely drives purchasing decisions. The conversation ex...

34 MIN

Sales Manager's Playbook – Coaching vs Controlling

n this episode of The Luxury of Choice, Steve Vaughan is joined by Jonathan Cooper and Pascal Le Floch to explore one of the biggest challenges facing sales managers: knowing when to coach and when to direct. The discussion covers: What coaching really means—and why it is not giving advice or telling people what to do. The difference between coaching, directing, supporting, and delegating. Why many sales managers default to controlling behaviour, especially under p...

33 MIN