Growth Elevated Leadership Podcast

Are you a $500/hour executive stuck doing $5/hour work? Most founders who scale past the $5M mark eventually hit a growth ceiling, not because of product or market, but because they’re still buried in the day-to-day noise of the business.In this episode of the Growth Elevated Leadership Podcast, Julian Castelli sits down with GetLevrg CEO Jamie Shanks to unpack what he calls the “founder’s trap”.Jamie is a serial entrepreneur who has trained over 250,000 sellers and built three seven-figure agencies. In this podcast, he shares the framework he uses to help leaders shift from low-value execution to high-impact decision-making by trading $5 tasks for $500 outcomes.We explore his “Three Ps” framework: Principle, Process, and Platform, and how offshore talent and AI can be combined to remove operational friction and accelerate growth.Jamie also breaks down his “DSO Zero” strategy, which allowed him to scale a 115-person global team starting with nothing more than a credit card and a disciplined approach to cash flow.If you’re navigating the messy middle of scaling, or trying to step out of execution and into real leadership, this episode offers a clear, practical blueprint.👉 Visit us at GrowthElevated.com📲 Follow us on LinkedIn for daily leadership inspiration and updates.

In this episode of the Growth Elevated Leadership Podcast, Julian Castelli sits down with Jay McEntire, founder and CEO of ARVA Intelligence, to unpack a hard truth: modern farming is under serious pressure, and many farmers are struggling to survive.For decades, agriculture has been optimized for one thing: producing cheap calories at scale. But that model is breaking down under rising input costs, volatile markets, and unsustainable practices.Jay shares how AI is transforming key decisions in farming, from fertilizer use to soil management. By leveraging data at the field level, farmers can optimize inputs more precisely, reducing costs while improving yields and resilience.The conversation also explores how regenerative practices are turning farms into carbon assets, creating new revenue streams through environmental impact and carbon markets.If you are interested in how AI is reshaping agriculture and unlocking new economic opportunities, this episode offers a clear perspective on the future of farming, sustainability, and long-term profitability.Ready to take your leadership to the next level? 👉 Visit us at GrowthElevated.com 📲 Follow us on LinkedIn for daily leadership inspiration and updates 🎧

In this episode of the Growth Elevated Leadership Podcast, host Julian Castelli sits down with Aaron Ross, bestselling author of Predictable Revenue, to discuss how sales and go-to-market strategies are evolving in the age of AI.Aaron reflects on the original ideas behind his book predictable revenue and explores whether those principles still apply in today’s rapidly changing business environment. While AI and automation are transforming sales tactics, Aaron explains why the core principles behind building a pipeline and driving growth remain relevant.The conversation also explores a broader shift toward nonlinear growth. As technology accelerates change, companies and individuals are moving beyond rigid, spreadsheet-driven models toward more adaptive strategies built on relationships, trust, publishing, and referrals.If you’re a founder, sales leader, or operator navigating the future of go-to-market, this episode offers practical insights on building sustainable growth in the AI era.👉 Visit us at GrowthElevated.com📲 Follow us on LinkedIn for leadership insights and updates.Let’s grow together!

In this episode of the Growth Elevated Leadership Podcast, host Julian Castelli sits down with Laura Frances Merin, a talent leader who helped scale a company from 43 employees to more than 200 during a period of hypergrowth.Laura shares lessons from over a decade of building recruiting systems at fast-growing startups and explains why great hiring isn’t about chasing resumes from big-name companies. Instead, it’s about recognizing entrepreneurial traits, building structured hiring processes, and trusting conviction when you see exceptional potential.She also discusses how authenticity and transparency with candidates can improve recruiting outcomes, including how her approach helped her achieve an extraordinary close rate when hiring top talent.If you’re a founder or leader responsible for building a team, this episode offers practical insights on identifying exceptional talent and building a hiring strategy that scales.👉 Visit us at GrowthElevated.com📲 Follow us on LinkedIn for daily leadership inspiration and updates.Let’s grow together!

In this episode of the Growth Elevated Leadership Podcast, host Julian Castelli explores how AI is reshaping SaaS pricing and monetization. Drawing on insights from Bessemer Venture Partners’ AI Pricing and Monetization Playbook, Julian examines why traditional seat-based subscription models are increasingly under pressure.For years, SaaS thrived on predictable per-seat pricing with high margins and minimal variable costs. AI changes that equation. With compute costs tied to tokens, inference, and GPU usage, margins can compress if pricing isn’t aligned with value creation.Julian breaks down the shift from selling access to aligning pricing more closely with outcomes. He explores copilots, AI agents, and AI-enabled services, and discusses the implications of the coming 2026 renewal cycle for founders and buyers alike.If you’re building or investing in AI-powered software, this episode offers a practical lens on pricing strategy, margins, and long-term sustainability.👉 Visit us at GrowthElevated.com📲 Follow us on LinkedIn for daily leadership inspiration and updates.Let’s grow together!