In today's episode, Mike Izo, Gundir’s Business Development Manager, breaks down what it really takes to reach decision-makers with B2B direct mail. From smart targeting with firmographic data to selecting formats that bypass gatekeepers, Mike shares proven tactics that get results. He also explains why scale and testing are essential for optimizing campaign performance.► To read the related blog article, visit: https://gundir.com/resource/b2b-direct-mail-tactics-reaching-decision-makers-with-precision/► To get started with direct mail, visit: gundir.com