What if the key to retaining your best people wasn't a better benefits package — but whether they feel truly seen? Javier Flores has spent 30+ years in higher education investing in students others overlooked. As VP of Enrollment Management at Texas Woman's University, he's built a people-first philosophy that nonprofit HR and People Ops leaders need to hear.In this conversation, you'll learn:✅ The "backpack framework" — why every employee walks in carrying a history that shapes their performance, and how great leaders work with it instead of around it✅ Why investing in people before they're "ready" is the retention strategy that actually compounds over time✅ How to turn the people around your staff (families, mentors, communities) into your most powerful engagement tools✅ What the mentorship chain looks like in practice — and how to build one inside your own organization✅ Why people leave mission-driven organizations (hint: it's rarely the mission) and what leaders can do differentlyThis episode is for HR directors, People Ops leaders, and executive directors who are serious about building a culture where mission-driven staff stay, grow, and give their best.👤 ABOUT JAVIER FLORES:Javier Flores is the Vice President of Enrollment Management at Texas Woman's University, the only public, woman-purpose university in the nation. A first-generation college graduate and the first in his family to earn a doctorate degree, Javier has built a 30-year career leading student-centered teams at institutions across Texas and New Mexico. His work with foster care students, first-generation learners, and underrepresented communities has shaped a people-first leadership philosophy that translates directly to how mission-driven organizations retain and develop their best people.🌐 Texas Woman's University: https://twu.edu🎙️ ABOUT HART & HUSTLE:Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every Tuesday, hosts Keenan Hart and Efrain sit down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization.Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact.🔗 CONNECT WITH US:- FRANSiS™ Website: https://fransis.ai- Keenan Hart on LinkedIn: https://linkedin.com/company/fromfransis#NonprofitHR #StaffRetention #MissionDrivenLeadership