On this episode of Marketing Moves, we sat down with Abbas Mandviwala, physician, entrepreneur, and managing partner behind Encore, a cocktail bar in the heart of Playhouse Square. Abbas shares the story behind building a hospitality concept designed for the 1.3 million people who visit the district each year, and how thoughtful design, branding, and experience came together to create something unique for Cleveland’s theater district. We also dive into his journey from medicine to entrepreneurship, launching a hospitality concept from scratch, and why creating spaces centered around human connection matters more than ever.