<description>&lt;p&gt;People say that style moves in cycles. From skinny jeans to mullets to Northern Soul, everything waits in the wings before returning to centre stage. So, is it freemium’s time to take the spotlight?&lt;/p&gt;&lt;p&gt;With AI companies increasingly choosing open access over strict paywalls, we explore why freemium is back in fashion—and what this resurgence reveals about winning in today’s market.&lt;/p&gt;&lt;p&gt;Also in this episode: we’ll assess the new reality of Category power, and ask how do you beat a 40-year-old tech incumbent at its own game&lt;/p&gt;&lt;p&gt;What to look forward to:&lt;/p&gt;&lt;p&gt;00:35 Freemium as a route to AI category domination&lt;/p&gt;&lt;p&gt;09:49 The New Reality of Category Power&lt;/p&gt;&lt;p&gt;17:48 How do you beat a 40-year-old tech incumbent at its own game?&lt;/p&gt;&lt;p&gt;There is more information on how to design your category &lt;a href="https://www.becategorical.com/blog/" rel="noopener noreferrer" target="_blank"&gt;on our blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Follow us on LinkedIn:&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/pmaher/" rel="noopener noreferrer" target="_blank"&gt;Paul Maher &lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/jonathansimnett/" rel="noopener noreferrer" target="_blank"&gt;Jonathan Simnett&lt;/a&gt; &lt;/p&gt;&lt;p&gt;Want to create a podcast for your business or brand? Contact &lt;a href="https://FlamingoMedia" rel="noopener noreferrer" target="_blank"&gt;Flamingo Media&lt;/a&gt; to make it happen. &lt;/p&gt;</description>

The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Categorical

70. Why is Freemium Back in Fashion?

FEB 11, 202629 MIN
The Difference Engine | B2B Category Design | Private Equity | Venture Capital

70. Why is Freemium Back in Fashion?

FEB 11, 202629 MIN

Description

People say that style moves in cycles. From skinny jeans to mullets to Northern Soul, everything waits in the wings before returning to centre stage. So, is it freemium’s time to take the spotlight?With AI companies increasingly choosing open access over strict paywalls, we explore why freemium is back in fashion—and what this resurgence reveals about winning in today’s market.Also in this episode: we’ll assess the new reality of Category power, and ask how do you beat a 40-year-old tech incumbent at its own gameWhat to look forward to:00:35 Freemium as a route to AI category domination09:49 The New Reality of Category Power17:48 How do you beat a 40-year-old tech incumbent at its own game?There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.