<p>In der heutigen #kassensturz Folge, unseren Marketing &amp; eCommerce News, geht es unter anderem um folgende Themen:</p><p>(00:00) Intro</p><p>(04:48) Google launcht Virtual Try On AI Feature</p><p>(12:19) OpenAI ruft Code Red aus</p><p>(14:18) Google pusht AI Mode</p><p>(14:44) Google testet AI Mode Ads</p><p>(25:24) Shopify Stores in ChatGPT jetzt live</p><p>(26:16) Black Friday / Cyber Monday Recap</p><p>(35:48) TikTok Shop “premiumisiert” sich</p><p>(37:55) Douyin Shop wird 2025 ~€500Mrd. umsetzen</p><p>(38:18) ECDB gibt 2026 Outlook</p><p>(45:06) Vorstandswechsel bei Otto</p><p>(47:31) Apple Chefdesigner wechselt zu Meta</p><p>(48:40) Amazon senkt Gebühren</p><p>(51:20) Amazon bringt Prime Now zurück</p><p>(53:01) Perplexity integriert neue AI Features</p><p>(54:52) <a href="http://JD.com">JD.com</a> sichert sich 60% an Ceconomy</p><p>(55:30) Frankreich führt 2€ Importgebühr auf Non-EU Pakete ein</p><p>(56:26) UK schafft Zollfreigrenze 2029 ab</p><p>(58:08) Puma geht vielleicht nach China</p><p><br></p><p><strong>Quellen</strong></p><p>Google Virtual Try On</p><p><a href="https://retail-news.de/google-virtuelle-anprobe-start-uk-indien/"><u>https://retail-news.de/google-virtuelle-anprobe-start-uk-indien/</u><br></a></p><p>OpenAI Code Red</p><p><a href="https://www.theinformation.com/articles/openai-ceo-declares-code-red-combat-threats-chatgpt-delays-ads-effort"><u>https://www.theinformation.com/articles/openai-ceo-declares-code-red-combat-threats-chatgpt-delays-ads-effort</u></a></p><p><br></p><p>Google pusht AI Mode</p><p><a href="https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523"><u>https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523</u></a></p><p><br></p><p>Google AI Mode Ads</p><p><a href="https://www.linkedin.com/posts/gregsterling_saw-my-first-ads-in-ai-mode-which-admittedly-activity-7396810936856137728-3ETI/"><u>https://www.linkedin.com/posts/gregsterling_saw-my-first-ads-in-ai-mode-which-admittedly-activity-7396810936856137728-3ETI/</u></a></p><p><br></p><p>OpenAI Shopping Research</p><p><a href="https://openai.com/index/chatgpt-shopping-research/"><u>https://openai.com/index/chatgpt-shopping-research/</u></a></p><p><a href="https://excitingcommerce.de/2025/11/25/openai-startet-shopping-research-wird-chatgpt-zum-meta-marktplatz/"><u>https://excitingcommerce.de/2025/11/25/openai-startet-shopping-research-wird-chatgpt-zum-meta-marktplatz/</u></a></p><p><br></p><p>Shopify Shops in ChatGPT</p><p><u>https://www.linkedin.com/posts/juozas_shopify-stores-are-now-live-on-chatgpt-only-activity-7397618879855845376-7ZzH#:~:text=1w%20Edited-,Shopify%20stores%20are%20now%20live%20on%20ChatGPT.,confirm%2C%20and%20you%20are%20done.</u></p><p><br></p><p>BFCM Recap</p><p><a href="https://www.forbes.com/sites/joanverdon/2025/11/29/black-friday-data-shows-online-sales-strong-store-results-mixed/"><u>https://www.forbes.com/sites/joanverdon/2025/11/29/black-friday-data-shows-online-sales-strong-store-results-mixed/</u></a></p><p><br></p><p>Shopify BFCM</p><p><a href="https://www.shopify.com/news/bfcm-data-2025"><u>https://www.shopify.com/news/bfcm-data-2025</u></a> </p><p><br></p><p>TikTok Shop BFCM </p><p><a href="https://newsroom.tiktok.com/tiktok-shop-had-our-biggest-bfcm-weekend-ever"><u>https://newsroom.tiktok.com/tiktok-shop-had-our-biggest-bfcm-weekend-ever</u></a> </p><p><br></p><p>TikTok Shop “premiumisiert” sich</p><p>https://www.modernretail.co/operations/tiktok-shop-sheds-bargain-bin-reputation-as-average-prices-climb-across-categories/ </p><p>https://www.bloomberg.com/news/articles/2025-11-25/tiktok-shop-pushes-into-luxury-retail-with-11-000-handbags</p><p><br></p><p>eCommerce 2026 – ECDB</p><p><a href="https://ecdb.com/whitepaper/global-ecommerce-outlook-2026?h=f2ad50b9-cd98-5ea1-9fc2-546867255805"><u>https://ecdb.com/whitepaper/global-ecommerce-outlook-2026?h=f2ad50b9-cd98-5ea1-9fc2-546867255805</u></a></p><p><br></p><p>OTTO Vorstandswechsel</p><p><a href="https://www.ottogroup.com/de/medien/newsroom/meldungen/otto-mit-vorstandswechsel-in-2026-boris-ewenstein-folgt-auf-marc-opelt.php"><u>https://www.ottogroup.com/de/medien/newsroom/meldungen/otto-mit-vorstandswechsel-in-2026-boris-ewenstein-folgt-auf-marc-opelt.php</u><br></a></p><p>Apple-Designer geht zu Meta</p><p><a href="https://www.bloomberg.com/news/articles/2025-12-03/apple-design-executive-alan-dye-poached-by-meta-in-major-coup"><u>https://www.bloomberg.com/news/articles/2025-12-03/apple-design-executive-alan-dye-poached-by-meta-in-major-coup</u><br></a></p><p>Amazon Gebühren</p><p><a href="https://onlinemarktplatz.de/260568/amazon-fba-gebuehren-2026-aenderungen-in-den-usa-ab-15-01/"><u>https://onlinemarktplatz.de/260568/amazon-fba-gebuehren-2026-aenderungen-in-den-usa-ab-15-01/</u><br></a></p><p>Amazon relauncht Prime Now</p><p><a href="https://www.aboutamazon.com/news/retail/philadelphia-seattle-30-min-amazon-delivery"><u>https://www.aboutamazon.com/news/retail/philadelphia-seattle-30-min-amazon-delivery</u><br></a></p><p>ChatGPT &amp; Perplexity neue Shopping Features</p><p><a href="https://searchengineland.com/chatgpt-perplexity-ai-shopping-465196"><u>https://searchengineland.com/chatgpt-perplexity-ai-shopping-465196</u></a></p><p><br></p><p>JD sichert sich 60 % an Ceconomy</p><p><a href="https://excitingcommerce.de/2025/12/02/jd-sichert-sich-60-an-media-saturn-jetzt-ist-die-politik-am-zug/"><u>https://excitingcommerce.de/2025/12/02/jd-sichert-sich-60-an-media-saturn-jetzt-ist-die-politik-am-zug/</u></a> </p><p><br></p><p>Frankreich 2€-Steuer</p><p><a href="https://lcp.fr/actualites/budget-2026-les-deputes-approuvent-la-taxe-de-deux-euros-sur-les-petits-colis-417170"><u>https://lcp.fr/actualites/budget-2026-les-deputes-approuvent-la-taxe-de-deux-euros-sur-les-petits-colis-417170</u></a></p><p><br></p><p>UK De Minimis</p><p><a href="https://www.modaes.com/global/markets/united-kingdom-joins-the-european-offensive-and-will-eliminate-de-minimis-by-2029"><u>https://www.modaes.com/global/markets/united-kingdom-joins-the-european-offensive-and-will-eliminate-de-minimis-by-2029</u></a></p><p><br></p><p>Chinesische Firma will Puma <a href="https://www.bloomberg.com/news/articles/2025-11-27/puma-im-ubernahme-visier-china-konzern-hinter-fila-und-jack-wolfskin-pruft-deal"> <u>https://www.bloomberg.com/news/articles/2025-11-27/puma-im-ubernahme-visier-china-konzern-hinter-fila-und-jack-wolfskin-pruft-deal</u></a></p><p><br></p><p><strong>Max &amp; Kristina auf LinkedIn</strong></p><p>&gt;<a href="https://www.linkedin.com/in/max-rottenaicher-557370121/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>&gt;<a href="https://www.linkedin.com/in/kristinamertens/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><strong>Credits</strong></p><p>Logo Design: Naim Solis</p><p>Intro &amp; Jingles: Kurt Woischytzky</p><p>Fotos: Stefan Grau</p><p>Intro-Video: Tim Solle</p><p><br></p>