Teacher Business School: TPT, Homeschool, & Beyond

Are you focusing on the right data in your Teachers Pay Teachers (TPT) store, or are you guessing your way to growth?In this episode, Lindsay sits down with Jarrett Vaucher from Your Data Playbook to break down exactly how teacher sellers can use data to make smarter decisions and scale their businesses. If you’ve ever felt overwhelmed by your dashboard or unsure what metrics actually matter, this conversation simplifies everything.Jarrett walks us through the customer journey, from getting discovered to making the sale, and shows how small, strategic changes can lead to big results. You’ll also hear how top sellers think differently, what data actually drives revenue, and how tools like Your Data Playbook remove the guesswork so you can focus on what moves the needle.Key Discussion Points:[00:00:41] What to Expect from Data-Driven GrowthWhy understanding your data is the key to scaling your Teachers Pay Teachers (TPT) store and making smarter business decisions.[00:01:41] How Your Data Playbook Was CreatedJarrett shares how his background in analytics and his wife’s Teachers Pay Teachers (TPT) store led to building a tool for sellers.[00:03:41] Why the TPT Dashboard Isn’t EnoughThe limitations of Teachers Pay Teachers’ (TPT's) native data and why sellers struggle to interpret what’s actually working.[00:05:41] Understanding the Customer FunnelA breakdown of the full buyer journey, from discovery to purchase, and why each stage matters.[00:06:41] Discoverability and Keyword StrategyWhy showing up in search is everything and how ranking on page one impacts your sales.[00:08:41] Stopping the Scroll with CoversHow your product cover influences clicks and what makes a listing stand out in a crowded market.[00:09:41] The Role of Previews in ConversionWhy previews are one of the most important factors in converting buyers and building trust.[00:10:41] Are Video Previews Worth It?The pros and cons of video previews and why static previews often perform better.[00:13:41] The Conversion Phase ExplainedHow to build confidence with buyers and increase purchases through strong previews and social proof.[00:14:41] What Data Points to Track FirstThe most important metrics to focus on if you’re making under $500 per month.[00:16:41] Why SEO Should Come Before Product CreationHow to use search data to validate demand before you spend time creating resources.[00:19:41] The Three Growth LeversTraffic, conversion rate, and pricing, and how each one impacts your revenue.[00:21:41] How to Improve Low-Converting ProductsHow to identify weak products and what to tweak first to boost performance.[00:22:41] Pricing Myths That Hold Sellers BackWhy sellers are afraid to raise prices and how testing pricing can increase profits.[00:24:41] Inside Your Data PlaybookAn overview of the platform and how it provides actionable recommendations for growth.[00:26:41] The Product Change Tracker ExplainedHow to know if your changes actually worked and how much revenue they can generate.[00:28:41] Creating a Weekly Optimization PlanHow small, consistent updates can lead to meaningful growth over time.[00:30:41] SEO Tools for New SellersWhy SEO tools are the best starting point and how to use them to find product ideas.[00:31:41] What Top Sellers Do DifferentlyWhy the biggest difference is simply more page views and diversified traffic sources.[00:33:41] Can New Sellers Still Succeed?How newer products can still rank and why fresh reviews matter more than old ones.[00:36:41] Scaling Beyond Teachers Pay Teachers (TPT) TrafficHow adding email lists and other channels helps sellers grow faster.[00:38:41] Why Email Lists Matter MostThe importance of owning your audience and why email outperforms social media.[00:41:41] How AI Is Changing Teachers Pay Teachers (TPT) BusinessesHow AI speeds up creation and optimization while still requiring your expertise.[00:44:41] Thinking Like a Business OwnerWhy shifting your mindset is essential for long-term success on Teachers Pay Teachers (TPT).[00:46:41] A Generosity MomentJarrett shares how his family gives back both in business and in their local community.Your Data Playbook: https://www.yourdataplaybook.comFree Audit: https://www.yourdataplaybook.com/free-store-auditConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What if you could turn your existing Teachers Pay Teachers (TPT) resources into a whole new income stream, without creating anything new?In this episode, Lindsay sits down with Etsy expert Dylan Jahraus to break down exactly how teacher sellers can expand beyond Teachers Pay Teachers (TPT) and tap into a completely different audience on Etsy. From understanding the Etsy customer to optimizing listings for search and conversions, this conversation is packed with actionable strategies. Whether you're brand new to Etsy or just curious about diversifying your revenue, this episode will help you see what’s possible and how to get started.Key Discussion Points:[00:00:41] Why Etsy Is a Powerful Opportunity for Teachers Pay Teachers (TPT) SellersHow Etsy reaches a different audience, including parents, homeschool families, and tutors, giving teachers access to new streams of income.[00:04:41] Understanding the Etsy Customer vs. Teachers Pay Teachers (TPT) BuyerWhy Etsy shoppers are often browsing for ideas and solutions, and how that changes the way you position your products.[00:06:41] What Types of Teacher Resources Sell Well on EtsyFrom early childhood activities to test prep and even higher-level content, what niches are performing across the platform.[00:09:41] How to Open Your Etsy Shop the Right WayWhy timing matters when launching your shop and how to take advantage of Etsy’s early visibility boost.[00:10:41] Creating Listings That Actually Get FoundHow to shift from product-focused titles to customer-focused keywords that match how people search on Etsy and Google.[00:12:41] Using Images to Drive ConversionsWhy Etsy gives you up to 20 photos and how to use them like a sales page to showcase value, usage, and outcomes.[00:14:41] Writing Descriptions for Mobile ShoppersHow Etsy’s mobile-first experience changes the way you write descriptions and present product details.[00:16:41] Increasing Sales with Simple Messaging StrategiesHow automated messages and bundle offers can turn low-cost purchases into higher-value sales.[00:19:41] Owning the Customer Experience on EtsyWhy having control over messaging, policies, and communication gives you a competitive edge.[00:20:41] Driving Traffic Without Paid AdsHow to use SEO, pricing strategy, and perceived value to stand out in Etsy search results.[00:21:41] The Power of Loss Leaders for Shop GrowthWhy low-priced, high-volume listings can boost visibility across your entire shop.[00:22:41] Leveraging Pinterest for Consistent TrafficHow Pinterest integrates with Etsy and why optimized images can drive long-term organic traffic.[00:24:41] Understanding Etsy Fees and CostsA breakdown of listing fees, transaction fees, and what to expect when starting your shop.[00:25:41] Using Facebook Groups to Find CustomersWhy Facebook groups are one of the fastest ways to connect with your ideal audience and generate sales.[00:27:41] Common Listing Mistakes That Hurt SalesHow weak images, lack of clarity, or missing trust signals can stop customers from purchasing.[00:28:41] Building Trust Through Authority and ReviewsWhy showcasing your teaching experience and leveraging reviews can significantly boost conversions.[00:30:41] How to Get Started Without OverwhelmWhy you only need one product to begin and how to build momentum step by step.[00:31:41] Balancing Business and Family LifeA realistic look at building a business in the margins and redefining productivity as a busy teacher or parent.[00:33:41] A Powerful Perspective on Generosity and FreedomHow building a business can create opportunities to give back through time, experiences, and financial support.Dylan's 16-step checklist: https://dylanjahraus.info/16-step-checklist-adsConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you feeling overwhelmed trying to figure out taxes for your Teachers Pay Teachers (TPT) business? You’re not alone, and the good news is, it doesn’t have to be complicated.In this episode, Lindsay sits down with Emily Bryant from All About Accounting to break down everything Teachers Pay Teachers (TPT) sellers need to know about preparing for tax season. Whether you’re brand new to selling on Teachers Pay Teachers (TPT) or you’ve been running your teacher business for years, this conversation will help you get organized, understand your options, and feel more confident about your finances. From business bank accounts to deductions and deciding whether you need an LLC, this episode is packed with practical, easy-to-follow advice designed specifically for teacherpreneurs.Key Discussion Points:[00:00:41] The #1 Tax Tip Every Teachers Pay Teachers (TPT) Seller Needs to KnowWhy opening a separate business bank account is the first step to simplifying your taxes and staying organized as a Teachers Pay Teachers seller.[00:03:12] LLCs vs. Sole Proprietor for TPT SellersWhat you need to know about business structures, when an LLC makes sense, and how it impacts your taxes as a teacher business owner.[00:07:28] Best Tax Deductions for Teachers Pay Teachers (TPT) SellersA breakdown of common write-offs like digital tools, curriculum resources, office supplies, and other often-missed deductions.[00:12:05] DIY Taxes vs. Hiring a CPAHow to decide whether to file your own taxes using software like TurboTax or hire a professional for your Teachers Pay Teachers (TPT) business.[00:16:44] Common Tax Mistakes TPT Sellers MakeThe biggest pitfalls teachers run into during tax season and how to avoid costly errors.Connect with Emily Bryant: All About AccountingConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you sitting on a library of Teachers Pay Teachers (TPT) resources that could be earning you income somewhere else too?In this episode, Lindsay shares an exciting opportunity for teacher entrepreneurs who want to expand beyond Teachers Pay Teachers (TPT) and turn their existing resources into published books on Amazon KDP. If you have already created educational materials, you may be closer to publishing a book than you think.Lindsay walks through what’s inside her new course that teaches educators how to transform their current resources into Amazon KDP books quickly and efficiently. From setting up your account to formatting your book and launching it successfully, this training is designed to simplify the process and help teachers start earning from a brand new platform.Key Discussion Points:[00:00:41] A New Course for Teacher EntrepreneursLindsay announces the launch of her highly requested course that teaches teachers how to sell educational books using Amazon KDP.[00:01:05] Real Results from Publishing on KDPShe shares her own experience selling 13 books in less than a month with just one title, plus results from a team member who sold 11 books in a single month.[00:01:24] Turning Existing Teachers Pay Teachers (TPT) Resources into BooksLearn how teachers can repurpose educational materials they have already created and convert them into publishable books in less than a week.[00:01:46] Step by Step Setup and Book CreationThe course walks through setting up a free KDP account, connecting payment information, selecting the right product, formatting pages, and assembling the full book.[00:02:05] Designing a Scroll Stopping Cover and ListingLindsay explains why book covers are critical for visibility on Amazon and how to create a compelling cover that grabs attention.[00:02:28] Publishing, Pricing, and Standing Out on AmazonInside the training, she teaches how to upload the book, price it strategically, create an author profile, and use A+ Content to make listings stand out.[00:02:47] Launching Your Book and Generating SalesLindsay shares strategies for launching your book effectively so it begins generating income quickly.[00:03:06] Templates, Bonuses, and Launch ResourcesThe program includes interior templates, cover templates, launch emails, and a complete checklist to guide you through the entire process.KDP Course: lindsaybowden.com/KDP ($97 today only!)One of Lindsay's Amazon KDP Workbooks: https://www.amazon.com/dp/B0GLYKZQ15Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you a Teachers Pay Teachers (TPT) seller who wants to increase your income without creating an entirely new business from scratch? What if your next revenue stream could come from resources you have already made?In this episode, Lindsay shares why Amazon KDP might be the best next step for teacher business owners who are ready to diversify their income. After personally listing more than 10 workbooks and working through every formatting mistake along the way, she breaks down exactly how Kindle Direct Publishing works, how royalties are calculated, and how to turn your existing Teachers Pay Teachers (TPT) content into print workbooks that sell organically on Amazon. If you have been curious about KDP but unsure where to start, this episode gives you a clear, practical overview.Key Discussion Points:[00:00:41] Why KDP Is a Smart Next Income Stream for Teachers Pay Teachers (TPT) SellersWhy Amazon KDP is a natural expansion for teacher entrepreneurs who want additional revenue without building something completely new.[00:01:00] What Is Amazon KDP and How Does It Work?An overview of Kindle Direct Publishing, including how you upload a workbook, how Amazon prints and ships it, and why there are no upfront startup costs.[00:02:50] Understanding the Royalty StructureHow pricing works, how printing costs are calculated, and what the 60 percent royalty means for your actual profit per book.[00:04:02] Is KDP Really Passive Income?What makes KDP close to passive income, how the search algorithm works, and why organic sales can add up over time.[00:05:31] What Teachers Pay Teachers (TPT) Products Translate Well to KDPWhich types of resources, such as worksheets and guided notes, work best as print workbooks and which digital products do not translate.[00:06:49] Reaching a Different Audience on AmazonWhy your KDP customers are typically parents, homeschool families, and tutors, and how that should shape your workbook content.[00:07:15] Formatting Your Workbook the Right WayThe required half-inch margins, how to set up guides in Canva or PowerPoint, and the importance of clean, printable layouts.[00:07:39] Adding Teaching Support for ParentsWhy including teaching tips, detailed answer keys, and extra support resources can lead to better reviews and repeat buyers.[00:08:29] Using Teachers Pay Teachers (TPT) and KDP TogetherHow to cross-promote your Teachers Pay Teachers (TPT) store and KDP books to reach different audiences and maximize sales across both platforms.Connect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.