We're back again! This week's topics include: 🔗Networking & filtering noise: The importance of in-person connections. 🔗Dopamine loops & the future of content: Are AI characters here to stay or are we just diluting content even further. 🔗The MrBeast thumbnail controversy: MrBeast pulls AI thumbnail generator after backlash - Should all AI tools be held to the same standards? 🔗Real Use Cases for AI Tools: Our breakdown on where AI is practically helpful and how to use it properly. 🔗Virality as Central Currency: Are we optimising for impact or just visibility? 🔗Closing thoughts: Reactions and overarching point of how creative expertise will always win. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/