<p>In this game-changing conversation, Romie sits down with rural sales psychology expert and founder of <em>Agrarian</em>, St John Craner. With decades of experience helping sales and marketing teams shift from pitching to <em>connecting</em>, St John introduces a paradigm shift: <strong>stop</strong> selling. <strong>start </strong>serving.</p><p>They dive into:</p><ul><li>Why the more you sell, the less you sell</li><li>The difference between being a <em>salesperson</em> and a <em>buyer’s assistant</em></li><li>Psychological safety and why it’s your biggest competitive advantage</li><li>The real reason rejection hurts—and how to build immunity to it</li><li>How to bring intention, empathy, and curiosity back into your process</li><li>A fresh take on <em>detachment</em>, objections, and self-worth in sales</li><li>The massive mindset mistake keeping new reps from closing</li><li>Why rural buyers (especially farmers) are so resistant to change—and how to reach them</li><li>The power of lifelong learning and how it affects your income</li></ul><p>Whether you’re new to sales, a seasoned entrepreneur, or a coach tired of the numbers game—this episode gives you permission to slow down, tune in, and lead with service.</p><p></p><p></p><p><strong>🔗 Links &amp; Resources</strong></p><ul><li><strong>Guest Website</strong>: <a target="_blank" rel="noopener noreferrer nofollow" href="http://ruralsalessuccess.com">ruralsalessuccess.com</a></li><li><strong>Podcast</strong>: <em>The Rural Sales Show</em> (available on all platforms)</li><li><strong>Book</strong>: <em>365 Rules to Master Rural Sales</em> by St John Craner –<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.amazon.com/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ref=sr_1_1?dib=eyJ2IjoiMSJ9.1GFjBusym8AsMWTP7887nA.4sonEjpBJPgtp31SUZf4htOSIhGfNCXNuFkWMTGMj8I&amp;dib_tag=se&amp;keywords=365+Rules+to+Master+Rural+Sales+by+St+John+Craner&amp;qid=1761273255&amp;sr=8-1"> Get it on Amazon</a></li><li><strong>Romie’s Website</strong>:<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.leadershipfromtheheart.co"> </a><a target="_blank" rel="noopener noreferrer nofollow" href="http://www.leadershipfromtheheart.co">www.leadershipfromtheheart.co</a></li><li><strong>Community</strong>: The Leadership Circle on Skool<strong> [Coming Soon]</strong></li><li><strong>Offer</strong>: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.leadershipfromtheheart.co/services">Next Level Leader Mentorship</a></li><li><strong>Contact Romie</strong>: <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></li></ul>