SEO Is Not That Hard
SEO Is Not That Hard

SEO Is Not That Hard

Edd Dawson

Overview
Episodes

Details

Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.Brought to you by keywordspeopleuse.com

Recent Episodes

Update and December Plans
DEC 1, 2025
Update and December Plans
Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms. We a...
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6 MIN
Link Building SEO Megapod!
NOV 28, 2025
Link Building SEO Megapod!
Send us a text Links still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out a clear, low-risk path to stronger rankings and lasting authority. No gimmicks, no cloak-and-dagger—just assets people want to cite. We start by cleaning up the language of links: what “good, bad, and ugly” backlinks look like, why Penguin still shapes risk, and how AI-driven answers increase the value of being cited. From there, we get practical...
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109 MIN
Link Building ep 10 : Promoting your content to get links
NOV 26, 2025
Link Building ep 10 : Promoting your content to get links
Send us a text Want links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do the heavy lifting. Ed Dawson, founder of Keywords People Use, unpacks why links still drive rankings and why they matter even more as AI search surfaces sources in responses. We start with the reality check: buying links and anchor manipulation can waste money or trigger penalties. From ther...
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11 MIN
Link Building ep 9 : Link Building with Ego Bait
NOV 24, 2025
Link Building ep 9 : Link Building with Ego Bait
Send us a text Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we create reasons for people and brands to amplify our work by featuring their expertise fairly and visibly. We start with the foundations: why links still matter for Google and why they matter even more as ChatGPT, Claude, Gemini, and Perplexity cite sources. From there, we break down three re...
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11 MIN
Link Building ep 8 : Building versus Buying Backlinks
NOV 21, 2025
Link Building ep 8 : Building versus Buying Backlinks
Send us a text If your backlink comes with a receipt, it’s probably a liability. We break down the crucial difference between buying placements and earning genuine editorial links, tracing the story from PageRank to Penguin to today’s AI-driven search where citations and trust decide who gets surfaced. Along the way, we show how to avoid risky shortcuts and build a durable system for attracting links that actually move rankings. We start by unpacking why Google treats paid links as manipulat...
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14 MIN