The "Form Factor" Hack That Built a $500M Empire⏐Ep. #252
NOV 28, 202542 MIN
The "Form Factor" Hack That Built a $500M Empire⏐Ep. #252
NOV 28, 202542 MIN
Description
<p>Check out my newsletter at <a href="https://TKOPOD.com" target="_blank" rel="ugc noopener noreferrer">https://TKOPOD.com</a> and join my new community at <a href="https://TKOwners.com" target="_blank" rel="ugc noopener noreferrer">https://TKOwners.com</a></p><p>━</p><p><strong>Beehiiv</strong> is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months at <a href="http://www.beehiiv.com/overview?utm_campaign=Chris_Koerner-2025-Partnership&utm_medium=podcast&utm_source=Chris_Koerner&utm_source_platform=podcast&via=chriskoerner-Q42025&utm_term=2025-11-28" target="_blank" rel="ugc noopener noreferrer">beehiiv.com/chris</a></p><p><br></p><p>And right now, for Black Friday, you can use Promo Code: 2025BFCM for 20% off any annual plan.</p><p>━</p><p><br></p><p><strong>Quick update</strong> before you dive in. We’re shifting our upload schedule from three times a week to two. Instead of Mo-Wed-Fri, we’ll now be posting every Tuesday and Friday. With all the new formats we’re producing, three a week became tough to keep at the level we want. This new cadence will help us keep the quality high.</p><p><br></p><p>I sat down with <strong>Connor Gross </strong>( https://x.com/c_gro ) in New York and we went deep on one simple idea taking proven products and changing the form factor to unlock ridiculous upside. We talk about how <strong>Billy Mays</strong>, <strong>OxiClean</strong>, and late night infomercials turned into today’s <strong>DTC</strong> and <strong>TikTok</strong> style direct response, then riff on everything from “<strong>AG1 in a gummy</strong>” and brands like <strong>Grüns</strong>, <strong>Starface</strong> pimple stickers, and stain remover <strong>stickers</strong> for kids clothes, all the way to race day <strong>temporary tattoos</strong> that show your elevation profile and aid stations. From there we get into filtration for <strong>cyclists and runners</strong>, <strong>mouth tape</strong> for performance and pollution, third party testing apps like <strong>SuppCo</strong> and <strong>Seed Oil Scout</strong>, and the crazy opportunity in being the trusted auditor for supplements, snacks, and food labels. We wrap by talking about city based <strong>silent retreat</strong> concepts inspired by <strong>OtherShip</strong>, how to productize attention and stillness in a noisy world, and why there is so much money sitting in boring categories if you are willing to innovate on packaging, distribution, and trust.</p><p><br></p><p>Enjoy! </p><p>---</p><p>Watch this on <strong>YouTube</strong> instead here: <a href="https://www.youtube.com/@thekoerneroffice?sub_confirmation=1" target="_blank" rel="ugc noopener noreferrer">tkopod.co/p-yt</a><strong></strong></p><p><strong>Ask me a question</strong> on or off the show here: <a href="http://tkopod.co/p-ask" target="_blank" rel="ugc noopener noreferrer">http://tkopod.co/p-ask</a></p><p>Learn more about <strong>me:</strong> <a href="http://tkopod.co/p-cjk" target="_blank" rel="ugc noopener noreferrer">http://tkopod.co/p-cjk</a></p><p>Learn about <strong>my company: </strong><a href="http://tkopod.co/p-cof" target="_blank" rel="ugc noopener noreferrer">http://tkopod.co/p-cof</a></p><p>Follow me on <strong>Twitter</strong> here: <a href="http://tkopod.co/p-x" target="_blank" rel="ugc noopener noreferrer">http://tkopod.co/p-x</a></p><p><a href="http://tkopod.co/p-x" target="_blank" rel="ugc noopener noreferrer"></a>Free weekly <strong>business ideas newsletter:</strong> <a href="http://tkopod.co/p-nl" target="_blank" rel="ugc noopener noreferrer">http://tkopod.co/p-nl</a><strong></strong></p><p><strong>Share this podcast:</strong> <a href="http://tkopod.co/p-all" target="_blank" rel="ugc noopener noreferrer">http://tkopod.co/p-all</a><strong></strong></p><p><strong>Scrape</strong> small <strong>business data:</strong> <a href="http://tkopod.co/p-os" target="_blank" rel="ugc noopener noreferrer">http://tkopod.co/p-os</a></p><p><a href="http://tkopod.co/p-os" target="_blank" rel="ugc noopener noreferrer"></a>---</p><p><br></p>
