My guest today is Bonin Bough, co-founder and chief strategy officer at Portrait Media Group. He's one of the most awarded marketing leaders on the planet, a rare blend of operator, builder, and boundary pusher who has reshaped how billion-dollar brands grow. Bonin's career reads like a highlight reel of modern marketingHe became one of the youngest Fortune 500 C-suite executives, led transformations that rewired global organizations and built campaigns that turned beloved brands into cultural heat engines. He's in the advertising hall of achievement. His name shows up on lists like Fortune's 40 under 40, Fast Company's most creative people in business, Ebony's Power 100. He's an author, a CNBC host and one of the most dynamic voices in the industry and just stepped into a brand new role of dad. We're gonna start there. How's it going, how much sleep he's getting, and from there, we're gonna get into the evolution of the CMO role, the rise of multicultural growth, the limits of reach, the power of resonance, and why content, culture, and AI are reshaping the playbook.