Today I'm joined by Ron Cohen, SVP of Practice Leadership at Claritas, a company operating at the intersection of data, identity and AI, helping brands understand who their customers really are and how to reach them with more precision, relevance, and results. Ron spends his time focused on one of the biggest challenges in modern marketing, turning scattered signals into smart action. In a world full of noise, he works on helping brands make better decisions about audiences, personalization, targeting, and growth.