My guest today is Anda Gansca, co-founder and CEO of Knotch. A Romanian-born entrepreneur who's built a fast-growing, profitable business, helping Fortune 1000 companies understand and improve the performance of their digital investments. She was raised in Transylvania, came out of a math and computer science background, then headed to Stanford, where she graduated in the top 1 % of her class with a double major in economics and international relations. Before Knotch, she spent time in venture capital, launched multiple nonprofit initiatives and started building the foundation for what would become her focus, blending data, storytelling and impact. Since founding Knotch, she's raised over $40 million, helped other entrepreneurs do the same and continues to play an active role mentoring and advising early-stage founders.