"Violate Them At Your Own Risk!"<br/> π For more insights, check out <a href="https://www.amazon.com/dp/0887306667/?tag=20min01-20">the full book here</a> π<br/> Transcript and <a href="https://www.20minutebooks.com/the-22-immutable-laws-of-marketing">written book summary available here</a> for free ποΈ<br/> Author: Al Ries and Jack Trout<br/> Category: Marketing & Sales