The Nathan Barry Show
The Nathan Barry Show

The Nathan Barry Show

Nathan Barry

Overview
Episodes

Details

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

Recent Episodes

How to Turn Your Passion Into a Creator Business ($1Million+) | 056
DEC 12, 2024
How to Turn Your Passion Into a Creator Business ($1Million+) | 056

Today, I have a slightly different episode for you. I’m joining Tiago Forte on stage at his Second Brain Summit to discuss all things creator economy and audience monetization.


I reveal my top strategies for starting out as a creator, how to grow the right audience, and how to monetize that audience.


Tiago and I also take some of your questions from our audience, so there’s definitely something in this episode for everyone. I hope you find this episode valuable and inspiring.


Timestamps:

00:00 Introduction

00:28 Building a Meaningful Audience

03:23 The Power of a Niche Audience

04:02 Insights from Successful Creators

07:35 Monetizing Attention

09:45 Challenges and Strategies for Creators

12:33 How Celebrities Are Monetizing Attention

19:16 The Business Of Being a Creator & Email Lists

22:35 What IS A Creator?

26:58 Overcoming Plateaus in Growth

29:10 Balancing External and Internal Focus in Business

31:34 Advice for Beginner Creators

33:49 The 90-9-1 Rule: From Consumer to Creator

41:45 Choosing the Right Platform for Your Content

51:08 The Four C's Framework

53:33 Conclusion and Final Thoughts


If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.


Learn more about The Nathan Barry Show: https://nathanbarry.com/show 


Follow Tiago:

Website: https://fortelabs.com 

YouTube: https://www.youtube.com/@TiagoForte 

Twitter: https://x.com/fortelabs 

LinkedIn: https://www.linkedin.com/in/tiagoforte 

Instagram: https://www.instagram.com/fortelabsco 

Facebook: https://www.facebook.com/fortelabs 


Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry 

LinkedIn: https://www.linkedin.com/in/nathanbarry 

Twitter: https://x.com/nathanbarry 

Website: https://nathanbarry.com 

YouTube: https://www.youtube.com/@thenathanbarryshow 


Featured in this episode:

Kit: https://kit.com 

Missouri Quilt Company: https://www.missouriquiltco.com 

Lex: https://lex.page 

Theory Of Constraints: https://fortelabs.com/blog/theory-of-constraints-101 


Highlights:

04:10 Creator Economy Has a Thriving Middle Class

09:51 Turning Attention into Equity

14:58 Creators as Entrepreneurs

26:51 Breaking Growth Myths

32:55 Nathan's 90-9-1 Rule for Sharing and Monetizing Knowledge

43:32 Refining Ideas

46:45 Finding Your Niche

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54 MIN
Inside Mark Manson's $2,500,000 Creator Business - Full Breakdown | 055
DEC 5, 2024
Inside Mark Manson's $2,500,000 Creator Business - Full Breakdown | 055

Today I’m joined by Mark Manson, author of 'The Subtle Art of Not Giving a F*ck', shares his journey from broke blogger to selling over 16 million copies of his best-selling book.


In this episode, Mark reveals how he's navigating the creator economy - from managing traditional media during the pandemic to launching ambitious new projects in documentary-style video and interactive self-help courses.


You'll learn how to build multiple revenue streams while staying true to your creative vision, plus get a behind-the-scenes look at his collaboration with Will Smith.


Timestamps:

00:00 Mark Manson on Building a $17M Book Business

01:10 How Mark Manson Started Blogging in 2007

03:22 How Facebook's News Feed Led to Millions of Readers

05:42 From Blogger to Bestselling Author: The Subtle Art of Not Giving a Fck Journey

15:43 Why Mark Manson Left Hollywood After His Movie Deal

17:53 Why Mark Manson Switched from Writing to YouTube

19:57 Mark Manson's Current Business Revenue Breakdown

21:32 Creator Sponsorships and Brand Deals

37:04 Building an Online Course and Community Platform

38:52 Investing Book Money into Creator Business

40:01 Timeline for Launching an Online Course in 2024

49:13 Planning Creator Business Revenue Strategy

50:37 Why YouTube Will Replace Television

52:55 Creating High Production Value YouTube Content

56:11 MrBeast's Business Model and Organization Issues

01:04:25 Behind the Scenes of Writing Will Smith's Biography

01:08:10 Closing Thoughts


If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.


Learn more about The Nathan Barry Show: https://nathanbarry.com/show 


Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry/ 

LinkedIn: https://www.linkedin.com/in/nathanbarry/ 

X: https://twitter.com/nathanbarry/
X: https://youtube.com/@thenathanbarryshow/ 

Website: https://nathanbarry.com/ 


Follow Mark:

Instagram: https://www.instagram.com/markmanson/ 

X: https://twitter.com/iammarkmanson/ 

YouTube: https://www.youtube.com/@IAmMarkManson/ 

Website: https://markmanson.net/ 


Featured in this episode:

Mark Manson: https://markmanson.net/ 

The Subtle Art of Not Giving a F*ck (Book): https://markmanson.net/books/subtle-art/ 

Universal Studios: https://www.universalstudios.com/ 

MrBeast: https://www.youtube.com/@MrBeast/ 

Casey Neistat: https://www.youtube.com/@casey/ 

Four Hour Work Week (Book): https://tim.blog/tim-ferriss-books/#the-4-hour-workweek/ 

Harper Collins: https://www.harpercollins.com/ 

Will Smith: https://www.instagram.com/willsmith/ 

Andrew Schulz: https://www.theandrewschulz.com/ 


Highlights:

12:13 Authors and Fame

38:14 Setting Clear Constraints

39:48 Launch Fast, Then Perfect

56:13 Building Connected Content Channels

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68 MIN
The Best Way to Answer “So What Do You Do?” (2025) - Clay Hebert | 054
NOV 21, 2024
The Best Way to Answer “So What Do You Do?” (2025) - Clay Hebert | 054


In this episode, keynote speaker and marketing strategist Clay Hebert shares his approach to crafting the perfect introduction.


Clay breaks down why traditional elevator pitches fall short and introduces his 'verb-their-noun' formula to help you create clear, engaging, and memorable intros that foster real connections.


Listen in to discover practical storytelling techniques, avoid common pitfalls, and transform how you present yourself and your business.


Timestamps:

00:00 Introduction

00:58 Top Mistakes to Avoid in Your Introductions

02:44 3 Common Myths About Introductions Debunked

02:56 Myth 1: Why Introductions Shouldn't Be About You

03:24 Myth 2: Why "Completeness" Hurts Your Intro

04:16 Myth 3: The Problem with Prioritizing Accuracy in Intros

05:19 How to Create Human Connection in Your Introductions

08:06 The Ultimate Formula for Crafting a Perfect Introduction

11:50 The Verb-Their-Noun Formula for Strong Introductions

16:09 How to Avoid Buzzwords and Tell Simple, Impactful Stories

20:52 How to Use Intrigue to Capture Attention in Your Intro

28:37 Why Clarity Is the Key to Effective Communication

31:14 Using Analogies to Make Your Introductions Clearer

32:05 How to Make Your Intro Referable and Shareable

34:19 How to Craft Transformation-Based Introductions That Engage

35:46 How to Make Your Introduction Short, Memorable, and Impactful

42:03 The Power of Storytelling in Making Memorable Intros

44:03 How Customer Success Stories Can Improve Your Introduction

50:04 Scalability of Effective Intros

54:42 Closing Thoughts


If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.


Learn more about The Nathan Barry Show: https://nathanbarry.com/show


Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry/ 

LinkedIn: https://www.linkedin.com/in/nathanbarry/ 

X: https://twitter.com/nathanbarry/ 

Website: https://nathanbarry.com/ 


Follow Clay:

Instagram: https://www.instagram.com/clayhebert/ 

LinkedIn: https://www.linkedin.com/in/clayhebert/ 

X: https://twitter.com/clayhebert/ 

Website: https://clayhebert.com/ 


Featured in this episode:

Clay Hebert: https://www.clayhebert.com/ 

Nathan Barry: https://www.nathanbarry.com/ 

Monster Energy: https://www.monsterenergy.com/ 

Liquid Death: https://www.liquiddeath.com/ 

Seth Godin: https://www.sethgodin.com/ 

Gary Vaynerchuk: https://www.garyvaynerchuk.com/ 

Jeff Spencer: https://www.linkedin.com/in/drjeffspencer/ 

Sean Stevenson: https://www.sleepsmarter.com/ 

Tim Grahl: https://timgrahl.com/ 

Kit: https://www.kit.com/ 

Craft & Commerce: https://conference.kit.com/ 

Donald Miller: https://www.donaldmiller.com/ 

Nisha Bora: https://rainbowplantlife.com/about/ 

Moo: https://www.moo.com/ 

Indiegogo: https://www.indiegogo.com/ 

Kickstarter: https://www.kickstarter.com/ 

Quartz: https://www.qz.com/ 


Highlights:

03:37 Why Intros Shouldn't Be Complete

09:44 How to Increase Your Luck Surface Area in Business

29:34 How Clarity Drives Higher Conversion Rates

42:27 The Power of Strong Copywriting

47:22 Kit's Example: Using Customer Transformation Stories

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55 MIN
Turn Your Writing Into A $1.7 Million Business In 2025 | 053
NOV 14, 2024
Turn Your Writing Into A $1.7 Million Business In 2025 | 053

In this episode, I sit down with author, speaker, business consultant and expert at getting noticed, Dorie Clark.

Dorie tells me how she got started writing for Forbes, shares some insights from her incredible book ‘Entrepreneurial You’, and explains how you can turn social proof into sustainable streams of income.

Watch this episode to learn the actionable steps that you can take to advance your creator business, and make over $1 million per year.

00:00 Introducing Dory Clark
01:07 Breaking into the writing industry
03:04 Building social proof and credibility
07:24 Gaining national recognition at Forbes
20:19 Diversifying income streams
29:45 Monthly Webinars and Mastermind Programs
30:44 Splurges and lifestyle choices
33:51 Business strategies and email marketing
36:39 Balancing work and personal Life
38:07 Optimizing newsletter content
42:55 Time management and productivity
52:56 Future plans and wishlist for kit

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry/ 

LinkedIn: https://www.linkedin.com/in/nathanbarry/ 

X: https://twitter.com/nathanbarry 

Website: https://nathanbarry.com/ 


Follow Dorie Clark:

YouTube: https://www.youtube.com/DorieClark 

LinkedIn: https://www.linkedin.com/in/doriec/  

Instagram: https://www.instagram.com/dorieclark/ 

Twitter: https://x.com/dorieclark 

Website: https://dorieclark.com/ 


Featured in this episode:

Terry Rice: https://terryrice.co/ 

Entrepreneurial You: https://dorieclark.com/entrepreneurialyou/ 

The Long Game: https://dorieclark.com/longgame/ 

Reinventing You: https://dorieclark.com/reinventingyou/ 

Stand Out: https://dorieclark.com/stand-out/ 

Forbes: https://www.forbes.com/ 

HBR: https://hbr.org/ 

Brennan Dunn: https://twitter.com/brennandunn/ 

Highlights:

1:26 Terry Rice & Entrepreneurial You

9:05 - Cold pitching and working for Forbes

17:43 - Annual revenue

24:41 - Subscription models

30:44 - VIP Disneyland tours & business class

52:29 - Future of the show & Kit

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61 MIN
How To Make $100,000+ With 0 Employees (Full Guide) | 052
NOV 7, 2024
How To Make $100,000+ With 0 Employees (Full Guide) | 052

In this episode, entrepreneur and bestselling author Josh Kaufman reveals the secrets to running a successful creator business as a solo entrepreneur.

Josh shares his insights on leveraging AI and smart systems to accomplish the work of an entire team while maintaining work-life balance.

Learn practical strategies for working efficiently, understanding your audience, and building a business that serves your goals.


Timestamps:

00:00 Introduction

01:22 How to Protect Your Time as a Solo Entrepreneur

02:17 How Fewer Income Streams Can Lead to More Profit

03:56 Knowing When to Say No to Growth in Business

16:04 How to Identify and Leverage Your Core Value

18:13 How to Scale Your Business Without Hiring a Team

20:15 Point of Market Entry Strategy for Entrepreneurs

24:43 How to Build Sustainable Search Traffic Without a Team

27:48 Solo Creator Marketing Strategies That Work

28:51 The Essential Tools for Automating Your Solo Business

31:40 How to Apply the 80/20 Rule to Business Systems

35:49 A Practical Guide to Using AI for Business Research

43:53 Why Human Judgment Becomes More Crucial with Automation

45:42 How to Monetize Your Audio Content and Maximize Profits

50:34 Why Audio Should Be Your Primary Content Format

52:02 How to Use Psychology Principles to Grow Your Business

54:37 Closing Thoughts


If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.


Learn more about The Nathan Barry Show: https://nathanbarry.com/show


Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry/ 

LinkedIn: https://www.linkedin.com/in/nathanbarry/ 

X: https://twitter.com/nathanbarry 

Website: https://nathanbarry.com/ 


Follow Josh Kaufman:

Website: https://joshkaufman.net/ 

X: https://twitter.com/joshkaufman

Instagram: https://www.instagram.com/joshkaufmanauthor/ 


Featured in this episode: 

Audible: https://www.audible.com 

The Personal MBA (Book): https://personalmba.com/ 

SavvyCal: https://www.savvycal.com 

Kevin Kelly: https://www.kk.org 

Claude (AI): https://claude.ai/ 

GPT: https://chat.openai.com/ 

Google's Notebook LM: https://notebooklm.google/ 

Kit: https://www.kit.com 

Tim Ferriss: https://www.tim.blog 

Ryan Holiday: https://www.ryanholiday.net 

Influence by Robert Cialdini: https://www.influenceatwork.com
 
Highlights:

07:15 Diminishing Returns of Additional Dollars
 10:00 What Are You Optimizing For?
 16:04 Core Production Function
 31:34 Conforming the World to Your Will
 38:20 How Nathan and Kit Use AI

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55 MIN