Today, I have a slightly different episode for you. I’m joining Tiago Forte on stage at his Second Brain Summit to discuss all things creator economy and audience monetization.
I reveal my top strategies for starting out as a creator, how to grow the right audience, and how to monetize that audience.
Tiago and I also take some of your questions from our audience, so there’s definitely something in this episode for everyone. I hope you find this episode valuable and inspiring.
Timestamps:
00:00 Introduction
00:28 Building a Meaningful Audience
03:23 The Power of a Niche Audience
04:02 Insights from Successful Creators
07:35 Monetizing Attention
09:45 Challenges and Strategies for Creators
12:33 How Celebrities Are Monetizing Attention
19:16 The Business Of Being a Creator & Email Lists
22:35 What IS A Creator?
26:58 Overcoming Plateaus in Growth
29:10 Balancing External and Internal Focus in Business
31:34 Advice for Beginner Creators
33:49 The 90-9-1 Rule: From Consumer to Creator
41:45 Choosing the Right Platform for Your Content
51:08 The Four C's Framework
53:33 Conclusion and Final Thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Tiago:
Website: https://fortelabs.com
YouTube: https://www.youtube.com/@TiagoForte
Twitter: https://x.com/fortelabs
LinkedIn: https://www.linkedin.com/in/tiagoforte
Instagram: https://www.instagram.com/fortelabsco
Facebook: https://www.facebook.com/fortelabs
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
Twitter: https://x.com/nathanbarry
Website: https://nathanbarry.com
YouTube: https://www.youtube.com/@thenathanbarryshow
Featured in this episode:
Kit: https://kit.com
Missouri Quilt Company: https://www.missouriquiltco.com
Lex: https://lex.page
Theory Of Constraints: https://fortelabs.com/blog/theory-of-constraints-101
Highlights:
04:10 Creator Economy Has a Thriving Middle Class
09:51 Turning Attention into Equity
14:58 Creators as Entrepreneurs
26:51 Breaking Growth Myths
32:55 Nathan's 90-9-1 Rule for Sharing and Monetizing Knowledge
43:32 Refining Ideas
46:45 Finding Your Niche
Today I’m joined by Mark Manson, author of 'The Subtle Art of Not Giving a F*ck', shares his journey from broke blogger to selling over 16 million copies of his best-selling book.
In this episode, Mark reveals how he's navigating the creator economy - from managing traditional media during the pandemic to launching ambitious new projects in documentary-style video and interactive self-help courses.
You'll learn how to build multiple revenue streams while staying true to your creative vision, plus get a behind-the-scenes look at his collaboration with Will Smith.
Timestamps:
00:00 Mark Manson on Building a $17M Book Business
01:10 How Mark Manson Started Blogging in 2007
03:22 How Facebook's News Feed Led to Millions of Readers
05:42 From Blogger to Bestselling Author: The Subtle Art of Not Giving a Fck Journey
15:43 Why Mark Manson Left Hollywood After His Movie Deal
17:53 Why Mark Manson Switched from Writing to YouTube
19:57 Mark Manson's Current Business Revenue Breakdown
21:32 Creator Sponsorships and Brand Deals
37:04 Building an Online Course and Community Platform
38:52 Investing Book Money into Creator Business
40:01 Timeline for Launching an Online Course in 2024
49:13 Planning Creator Business Revenue Strategy
50:37 Why YouTube Will Replace Television
52:55 Creating High Production Value YouTube Content
56:11 MrBeast's Business Model and Organization Issues
01:04:25 Behind the Scenes of Writing Will Smith's Biography
01:08:10 Closing Thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: https://twitter.com/nathanbarry/
X: https://youtube.com/@thenathanbarryshow/
Website: https://nathanbarry.com/
Follow Mark:
Instagram: https://www.instagram.com/markmanson/
X: https://twitter.com/iammarkmanson/
YouTube: https://www.youtube.com/@IAmMarkManson/
Website: https://markmanson.net/
Featured in this episode:
Mark Manson: https://markmanson.net/
The Subtle Art of Not Giving a F*ck (Book): https://markmanson.net/books/subtle-art/
Universal Studios: https://www.universalstudios.com/
MrBeast: https://www.youtube.com/@MrBeast/
Casey Neistat: https://www.youtube.com/@casey/
Four Hour Work Week (Book): https://tim.blog/tim-ferriss-books/#the-4-hour-workweek/
Harper Collins: https://www.harpercollins.com/
Will Smith: https://www.instagram.com/willsmith/
Andrew Schulz: https://www.theandrewschulz.com/
Highlights:
12:13 Authors and Fame
38:14 Setting Clear Constraints
39:48 Launch Fast, Then Perfect
56:13 Building Connected Content Channels
In this episode, keynote speaker and marketing strategist Clay Hebert shares his approach to crafting the perfect introduction.
Clay breaks down why traditional elevator pitches fall short and introduces his 'verb-their-noun' formula to help you create clear, engaging, and memorable intros that foster real connections.
Listen in to discover practical storytelling techniques, avoid common pitfalls, and transform how you present yourself and your business.
Timestamps:
00:00 Introduction
00:58 Top Mistakes to Avoid in Your Introductions
02:44 3 Common Myths About Introductions Debunked
02:56 Myth 1: Why Introductions Shouldn't Be About You
03:24 Myth 2: Why "Completeness" Hurts Your Intro
04:16 Myth 3: The Problem with Prioritizing Accuracy in Intros
05:19 How to Create Human Connection in Your Introductions
08:06 The Ultimate Formula for Crafting a Perfect Introduction
11:50 The Verb-Their-Noun Formula for Strong Introductions
16:09 How to Avoid Buzzwords and Tell Simple, Impactful Stories
20:52 How to Use Intrigue to Capture Attention in Your Intro
28:37 Why Clarity Is the Key to Effective Communication
31:14 Using Analogies to Make Your Introductions Clearer
32:05 How to Make Your Intro Referable and Shareable
34:19 How to Craft Transformation-Based Introductions That Engage
35:46 How to Make Your Introduction Short, Memorable, and Impactful
42:03 The Power of Storytelling in Making Memorable Intros
44:03 How Customer Success Stories Can Improve Your Introduction
50:04 Scalability of Effective Intros
54:42 Closing Thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: https://twitter.com/nathanbarry/
Website: https://nathanbarry.com/
Follow Clay:
Instagram: https://www.instagram.com/clayhebert/
LinkedIn: https://www.linkedin.com/in/clayhebert/
X: https://twitter.com/clayhebert/
Website: https://clayhebert.com/
Featured in this episode:
Clay Hebert: https://www.clayhebert.com/
Nathan Barry: https://www.nathanbarry.com/
Monster Energy: https://www.monsterenergy.com/
Liquid Death: https://www.liquiddeath.com/
Seth Godin: https://www.sethgodin.com/
Gary Vaynerchuk: https://www.garyvaynerchuk.com/
Jeff Spencer: https://www.linkedin.com/in/drjeffspencer/
Sean Stevenson: https://www.sleepsmarter.com/
Tim Grahl: https://timgrahl.com/
Kit: https://www.kit.com/
Craft & Commerce: https://conference.kit.com/
Donald Miller: https://www.donaldmiller.com/
Nisha Bora: https://rainbowplantlife.com/about/
Moo: https://www.moo.com/
Indiegogo: https://www.indiegogo.com/
Kickstarter: https://www.kickstarter.com/
Quartz: https://www.qz.com/
Highlights:
03:37 Why Intros Shouldn't Be Complete
09:44 How to Increase Your Luck Surface Area in Business
29:34 How Clarity Drives Higher Conversion Rates
42:27 The Power of Strong Copywriting
47:22 Kit's Example: Using Customer Transformation Stories
In this episode, I sit down with author, speaker, business consultant and expert at getting noticed, Dorie Clark.
Dorie tells me how she got started writing for Forbes, shares some insights from her incredible book ‘Entrepreneurial You’, and explains how you can turn social proof into sustainable streams of income.
Watch this episode to learn the actionable steps that you can take to advance your creator business, and make over $1 million per year.
00:00 Introducing Dory Clark
01:07 Breaking into the writing industry
03:04 Building social proof and credibility
07:24 Gaining national recognition at Forbes
20:19 Diversifying income streams
29:45 Monthly Webinars and Mastermind Programs
30:44 Splurges and lifestyle choices
33:51 Business strategies and email marketing
36:39 Balancing work and personal Life
38:07 Optimizing newsletter content
42:55 Time management and productivity
52:56 Future plans and wishlist for kit
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/
Follow Dorie Clark:
YouTube: https://www.youtube.com/DorieClark
LinkedIn: https://www.linkedin.com/in/doriec/
Instagram: https://www.instagram.com/dorieclark/
Twitter: https://x.com/dorieclark
Website: https://dorieclark.com/
Featured in this episode:
Terry Rice: https://terryrice.co/
Entrepreneurial You: https://dorieclark.com/entrepreneurialyou/
The Long Game: https://dorieclark.com/longgame/
Reinventing You: https://dorieclark.com/reinventingyou/
Stand Out: https://dorieclark.com/stand-out/
Forbes: https://www.forbes.com/
HBR: https://hbr.org/
Brennan Dunn: https://twitter.com/brennandunn/
Highlights:
1:26 Terry Rice & Entrepreneurial You
9:05 - Cold pitching and working for Forbes
17:43 - Annual revenue
24:41 - Subscription models
30:44 - VIP Disneyland tours & business class
52:29 - Future of the show & Kit
In this episode, entrepreneur and bestselling author Josh Kaufman reveals the secrets to running a successful creator business as a solo entrepreneur.
Josh shares his insights on leveraging AI and smart systems to accomplish the work of an entire team while maintaining work-life balance.
Learn practical strategies for working efficiently, understanding your audience, and building a business that serves your goals.
Timestamps:
00:00 Introduction
01:22 How to Protect Your Time as a Solo Entrepreneur
02:17 How Fewer Income Streams Can Lead to More Profit
03:56 Knowing When to Say No to Growth in Business
16:04 How to Identify and Leverage Your Core Value
18:13 How to Scale Your Business Without Hiring a Team
20:15 Point of Market Entry Strategy for Entrepreneurs
24:43 How to Build Sustainable Search Traffic Without a Team
27:48 Solo Creator Marketing Strategies That Work
28:51 The Essential Tools for Automating Your Solo Business
31:40 How to Apply the 80/20 Rule to Business Systems
35:49 A Practical Guide to Using AI for Business Research
43:53 Why Human Judgment Becomes More Crucial with Automation
45:42 How to Monetize Your Audio Content and Maximize Profits
50:34 Why Audio Should Be Your Primary Content Format
52:02 How to Use Psychology Principles to Grow Your Business
54:37 Closing Thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/
Follow Josh Kaufman:
Website: https://joshkaufman.net/
X: https://twitter.com/joshkaufman
Instagram: https://www.instagram.com/joshkaufmanauthor/
Featured in this episode:
Audible: https://www.audible.com
The Personal MBA (Book): https://personalmba.com/
SavvyCal: https://www.savvycal.com
Kevin Kelly: https://www.kk.org
Claude (AI): https://claude.ai/
Google's Notebook LM: https://notebooklm.google/
Kit: https://www.kit.com
Tim Ferriss: https://www.tim.blog
Ryan Holiday: https://www.ryanholiday.net
Influence by Robert Cialdini: https://www.influenceatwork.com
Highlights:
07:15 Diminishing Returns of Additional Dollars
10:00 What Are You Optimizing For?
16:04 Core Production Function
31:34 Conforming the World to Your Will
38:20 How Nathan and Kit Use AI