The Nathan Barry Show

Codifying your knowledge into intellectual property (IP) is a crucial step for scaling any business, but what my guest Mo Bunnell shared in this episode completely changed my perspective on how to do it and the incredible impact it can have. Mo, author of Give to Grow and founder of the Bundle Idea Group, has built an astonishing career training professionals at some of the world's most prestigious organizations. He walked me through the evolution of his IP, from humble beginnings to the sophisticated materials he uses today to secure multi-six-figure contracts. This isn't something he typically breaks down publicly, and I was genuinely surprised by the tangible examples and actionable steps he provided for transforming a service-based business into an IP-driven powerhouse.Timestamps:00:00 Introduction02:29 Codifying your system in a weekend05:07 From intuition to framework: creating IP08:00 The evolution of training materials11:20 Essential elements of effective IP18:30 The economics of B2B and corporate clients21:00 How to get your first pilot clients26:00 Overcoming B2B objections29:00 Translating B2C IP to B2B corporate world31:00 Identifying high-leverage industries and roles34:00 Lowering the bar on perfection for B2B37:00 Lead magnets for decision-makers vs. users41:40 Advanced lead magnet strategies45:20 The power of public workshops49:40 Scaling beyond yourself: travel and certification52:45 Michael Hyatt's Business Accelerator growth56:00 The annuity effect of corporate trainingIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Mo:LinkedIn: https://www.linkedin.com/in/mobunnellBunnell Idea Group: https://bunnellideagroup.comYouTube: https://www.youtube.com/channel/UCd0dvX8kfxF_MMz6IZT17kwGive to Grow: https://bunnellideagroup.com/givetogrowFeatured in this episode:Kit: https://www.kit.comThe Snowball System: How to Win More Business and Turn Customers into Raving Fans: https://www.amazon.com/Snowball-System-Business-Customers-Raving/dp/1640950343Unreasonable Hospitality: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418193Highlights:01:04 – How Mo started codifying his IP04:08 – The power of IP to scale a business11:22 – Four components of world-class IP18:49 – The "this changes everything" B2B opportunity37:04 – Lead magnets for buyers versus users43:09 – James Clear's strategic review request56:00 – The annuity model of B2B corporate training

I’ve always been fascinated by how some companies manage to create not just customers, but passionate communities who become true advocates. My guest today, Russell Brunson, has mastered this, building ClickFunnels to a staggering 100,000+ users *without any outside funding*. In our conversation, Russell broke down the exact framework he used to achieve this, a framework born from studying thousands of successful movements across history, politics, and even religion. If you've ever wondered how to inspire loyalty that goes beyond a simple transaction and transforms your audience into a committed tribe, this episode reveals the secrets to building a movement, not just a business.Timestamps:00:00 Introduction02:16 Studying Successful Movements03:30 From Educator to Movement Leader04:58 The Three Core Elements of a Movement06:25 The Attractive Character (The Guide)07:05 The New Opportunity (Not Just an Improvement)09:24 The Future-Based Cause12:12 Universal Principles in Movements13:17 The Power of Positioning18:47 Crafting the New Opportunity27:12 The Importance of Customer Alignment28:16 Cutting Through the Noise with Your Message33:23 The Power of Customer Stories35:12 Why General Messaging Can Be More Powerful46:17 Milestones and Awards for Motivation50:50 Creating Belief and Encouraging Progress52:33 Scaling with Progressive Achievement59:55 Where to Learn More from Russell BrunsonIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Russell:Instagram: https://www.instagram.com/russellbrunsonYoutube: https://www.youtube.com/channel/UC2qUDKqTsz00csykCYgdLuALinkedIn: https://www.linkedin.com/in/russellbrunsonFacebook: https://www.facebook.com/russbrunsonX: https://x.com/russellbrunsonWebsite: https://russellbrunson.comFeatured in this episode:Kit: https://www.kit.comExpert Secrets: https://expertsecrets.comClickFunnels: https://www.clickfunnels.comHighlights:06:09 – Every Movement Needs a Guide11:00 – The Power of a Future-Based Cause24:50 – The Importance of Actively Choosing Your Dream Customer47:50 – The Two Comma Club: Gamifying Entrepreneurial Success57:20 – Why People Care More About a Plaque Than Money

Can you truly break through your own limitations and achieve what seems impossible? Today, I sit down with my friend Nir Eyal, the author of three bestselling books, including his latest, *Beyond Belief*, which just hit the New York Times bestseller list. Nir recently blew my mind when he told me he doesn't "believe in jet lag" after flying from Europe to Asia, and that was just the appetizer for our conversation. In his typical science-backed style, Nir reveals the surprising research behind why some people persist where others quit, and how our beliefs—not always our circumstances—are often the key to unlocking our full potential. He shares practical, data-driven strategies I'm already applying in my own life and creative work, and I think you will too.Timestamps:00:00 Introduction01:26 Belief and Placebos05:25 Why Placebo Effect is Getting Stronger06:59 When Pain is Not Suffering10:10 Hypnosedation and Unlocking Potential15:35 Applying Beliefs to Creative Process19:10 Chasing Happiness vs. Decreasing Suffering21:47 Why Positive Thinking Can Be Harmful26:34 Applying Belief-Shifting to Relationships31:03 Changing Your Mind and Beliefs35:35 Belief Problems, Not People Problems37:25 High Expectations, Low Control Leads to Burnout40:03 Internal vs. External Locus of Control44:27 The Rat Experiment and Persistence47:47 What's Next for Nir EyalIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Nir:Website: https://www.nirandfar.comX: https://twitter.com/nireyalLinkedIn: https://www.linkedin.com/in/nireyalBeyond Belief: https://www.nirandfar.com/beyondbeliefFeatured in this episode:Kit: https://www.kit.comBeyond Belief: https://www.nirandfar.com/beyondbeliefHighlights:01:31 – How belief separates suffering from symptoms06:17 – Why I don't want to hear about side effects15:06 – How I stopped suffering in my creative process25:29 – Visualizing how to deal with discomfort30:39 – Who I become when I hold onto a belief38:40 – Formula for burnout: high expectations, low control44:45 – How a change in belief increased a rat's persistence

What actually makes a bestseller? My two guests this episode, James Clear, author of Atomic Habits, which has sold over 30 million copies worldwide and is the best-selling book of the last decade, knows a thing or two about it. I also sit down with Madeline McIntosh, CEO of Penguin Random House US, where she's overseen the publication of over 1000 books. Together, James and Madeline have co-founded Authors Equity, a publishing model that completely inverts how authors are typically paid and how books are brought to market. In our conversation, they break down everything you need to know about publishing today, what works, what's broken, and how they're revolutionizing the industry with a win-win approach for authors.Timestamps:00:00 Introduction01:21 Publishing transformations Madeline has witnessed02:59 Madeline's motivation for founding Author's Equity05:14 The Author's Equity model compared to traditional publishing09:20 Why the author's equity model is beneficial14:03 The power of aligned incentives18:22 Author pain points solved by Author's Equity21:00 Selecting custom teams for each book24:45 Author's Equity's willingness to learn from authors28:22 Self-published authors joining Author's Equity31:07 Who Author's Equity is not for34:00 The win-win philosophy of Author's Equity36:05 Crafting books that sell for years39:00 The importance of building an audience as a nonfiction author41:40 The timeless desire and new vessel for delivering information46:00 Getting your best work in front of readers50:08 What makes books keep selling in year two and beyond53:10 Leveraging seasonal buying and promotional efforts55:22 The New York Times Bestseller list: commercial vs. psychological1:00:30 The most accurate bestseller list1:02:10 Reaching out to Author's EquityIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.com/?utm_campaign=29661554-nathan_barry_show&utm_source=youtube&utm_medium=podcast&utm_term=nathanbarryshow&utm_content=youtube_descriptionFollow James:Website: https://jamesclear.comX: https://twitter.com/JamesClearInstagram: https://www.instagram.com/jamesclearLinkedIn: https://www.linkedin.com/in/jamesclearFollow Madeline:LinkedIn: https://www.linkedin.com/in/madelinemcintoshInstagram: https://www.instagram.com/madmciFeatured in this episode:Kit: https://www.kit.comAuthors Equity: https://authorsequity.com/Atomic Habits: https://jamesclear.com/atomic-habitsHighlights:01:21 – Publishing before the internet and email09:20 – Authors no longer have to choose21:00 – Hand-selecting custom teams for each book31:07 – Avoiding books with a short shelf life47:03 – Value in the push and pull of ideas50:28 – The book has to sell itself1:00:30 – The most accurate bestseller list

How do you break through that elusive $1 million revenue ceiling in a creator business? That's the question I dove into with two incredible founders on this episode: Grant Baldwin of The Speaker Lab and Bryan Harris of Growth Tools. Both have scaled their businesses far beyond that mark, not with flashy tactics, but by building fundamentally great businesses. We chat about the counter-intuitive strategies that got them there, why simplifying your offer is often the fastest path to growth, and how tracking actual customer outcomes is a superpower that most businesses ignore. It's a candid conversation about the foundational shifts that unlock real, sustainable growth.Timestamps:00:00 Introduction02:27 Building a business without being the "dancing monkey"06:40 The million-dollar ceiling for creators12:01 Bryan's first million: simplifying to one core product16:21 Overvaluing sales and marketing vs. a great offer22:04 The "steakhouse vs. buffet" analogy for niche26:58 The shift in the creator economy with AI31:47 The future of SaaS and the role of relationships37:13 Bryan's shocking AI experience saving thousands42:33 Navigating the opportunities and concerns of AI48:08 The problem with tracking success rate53:29 Less information, shorter path, higher success rate coaching01:00:07 The importance of product and rallying a team01:06:52 The near-death experience of a refund-based guarantee01:13:51 Bryan's mistake: stopping getting your hands dirty too soon01:21:40 Grant's decision to wind down his businessIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Bryan:Website: https://growthtools.com/nathanLinkedIn: https://www.linkedin.com/in/harrisbryannashFollow Grant:Website: https://grantbaldwin.comInstagram: https://www.instagram.com/gbaldwinLinkedIn: https://www.linkedin.com/in/grant-baldwinFeatured in this episode:Kit: https://www.kit.comRework: https://basecamp.com/books/reworkStop Guessing: https://www.goodreads.com/book/show/59388878-stop-guessingWealth, Riches, and Money: https://www.amazon.com/Wealth-Riches-Money-Kingdom-Principles/dp/0984183864Highlights:06:10 What's the outcome if I stay on this path?12:01 SImplifying to one core product made everything easier.15:47 A great offer makes sales and marketing easier.31:12 When AI solutions are fundamentally 10x better.39:09 People's number one competitor is quitting.01:01:09 Track your outcomes to be in the top 0.01%.01:13:51 You need to keep your hands dirty as a founder.