The Artist's Sales Funnel: Why Talent Isn't Enough
Marketing isn’t just for corporations - it’s essential for artists, too. In this episode, we break down the concept of the artist’s marketing funnel and why understanding it can be the difference between staying unseen and building a sustainable creative career. Joshua and Mike explore how audiences discover your work, what keeps them engaged, and, ultimately, what convinces them to invest - whether that means buying a ticket, streaming your music, or supporting your latest project. With prac...