In this episode of The Growth Class, host Phil Masiello interviews Larry Reines, CEO and President of Floafers. They explore how decades of experience across the footwear industry—from warehouse operations to executive leadership—shaped a 360-degree understanding of building and scaling a brand. Larry breaks down how deep operational exposure creates stronger leadership decisions, especially when managing teams, sourcing products, and aligning execution across functions. The conversation also dives into how Floafers identified unexpected growth in the kids’ market by closely listening to retailers and analyzing real customer behavior, revealing powerful “family-driven” purchase patterns that expanded the brand beyond its original use case. Floafers website: https://floafers.com/There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth