In this episode of The Growth Class, host Phil Masiello interviews Lany Sullivan, operations specialist and founder of Lany Sullivan where she and her team help businesses streamline processes, build efficient systems, and unlock growth through better operations and delegation. They explore how operational gaps silently drain both revenue and time, why most money “leaks” are rooted in broken systems rather than sales, and how leaders can create space for team innovation by clearly defining outcomes and empowering others to improve processes. Lany also teaches listeners to evaluate whether their business could handle doubling tomorrow and to prepare scalable workflows that prevent collapse under growth pressure.  Lany Sullivan's website: https://lanysullivan.com/  There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth