In this episode of The Growth Class, host Phil Masiello interviews Edward Terry, CEO and Founder of The Shutter House. They explore how identifying an underserved niche in exterior window treatments led to the development of a scalable franchise model built on specialized services, operational systems, and strong market demand. Edward shares how focusing on exterior shutters—an often overlooked segment compared to interior window solutions—created a competitive advantage and opened opportunities for expansion into markets rich in historic architecture and renovation activity. The conversation highlights the importance of strategic territory growth, building strong supplier relationships, and creating repeatable systems that allow franchisees to deliver consistent quality while scaling into new regions. The Shutter House website: https://theshutterhouse.com  There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth