In this episode of The Growth Class, host Phil Masiello interviews Nick Shaw, Founder and CEO of RP Strength, an evidence-based fitness and nutrition company that has grown from a small coaching operation into a global digital platform serving clients worldwide. Nick shares the origin story of how simple client referrals between colleagues evolved into a scalable online coaching business, including the pivotal shift from in-person training to remote services that dramatically expanded reach and flexibility. He also discusses the key lessons learned about scaling beyond personal time by hiring highly trained coaches, building standardized systems, and eventually transitioning into digital products that fueled rapid growth. RP Strength website: https://rpstrength.comThere are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth