In this episode of The Growth Class, host Phil Masiolo interviews Tierra Forte, co-founder and CEO of Mightly. They explore how a values-driven approach to fashion can reshape an entire business model, from prioritizing organic cotton and supply chain traceability to building a brand rooted in ethical production and long-term sustainability. Tierra shares how her early experience as a mother influenced her awareness of environmental and consumer safety issues, ultimately leading her to challenge the norms of the fashion industry and build a company focused on transparency and responsibility. The conversation also dives into the realities of manufacturing decisions, including producing in India, ensuring supplier accountability, and navigating the trade-offs between cost, quality, and ethical standards in a highly competitive global apparel market. Mightly website: https://www.mightly.comThere are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth