In this Best of the Year episode of Transforming Medical Communications, Wesley Portegies brings insights from some of the leading voices in Medical Communications to unpack the most pressing shifts shaping how HCPs consume scientific information today, featuring Simon Priou of bioMérieux, Kimberly Eskridge-Rose of Travere Therapeutics, Janet Davies of UCB, Erin Reineke of Sanofi, Matthew Krzywosz of Astellas Pharma, and Nishal Patel of Pfizer.We’ll talk about:How to identify gaps between intended and actual content usage through rigorous metrics analysisWhy less is more in Medical Communications requires targeted audience segmentationThe case for proactive social media engagement in Medical Affairs to combat misinformationHow to define Scientific Communications Platforms (SCPs) accurately as foundational strategic documentsWhy Field Medical insights must directly inform content development and how to design omnichannel strategies as dynamic, iterative cyclesHow insights-driven content iteration closes the gap between messaging intent and HCP internalization Cut Through the Noise. Elevate Your Strategy.Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.If you’re shaping the future of Medical Affairs at your organization, this conversation is for you. Reserve your session → Schedule now https://mce.global/consultancyPrevious guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios PharmaceuticalsCheck out our three most downloaded episodes:The Human Side of Medical Communications: Building TrustFrom Research to Reach: How Sermo, Kudos, and Figshare Expand Your AudienceModernizing Your MedComms ApproachTransforming Medical Communications is handcrafted by our friends over at: fame.so Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.