<p>How do financial brands win in a world where attention—not capital—is the scarcest resource?</p><p>In this episode, Sam Sivarajan is joined by Charlie Grinnell, co-founder and CEO of Right Metric and former global head of social at Red Bull, for a sharp, practical conversation on modern marketing in financial services. Charlie breaks down what disruptors like Chime and Wealthsimple understand about the attention economy that traditional institutions often miss—and why long-term thinking is the real competitive edge.</p><p>They explore how to reach Gen Z and millennial clients authentically, why attribution is often misleading, and how advisors and firms can start acting like media companies without losing trust.</p><p>If you want marketing that actually moves behavior, this episode is a must-listen.</p>